Mastering Successful Event & Protocol Management

25-26 Oct, 2017, Kuala Lumpur


FOCUSING ON
  • Event Conceptualization
  • Event Resource Requirements
  • Event Program & Logistic
  • Event Marketing
  • Event Specialists
  • Event Stakeholders
  • Timeline Management
  • Risk Management
  • Event Evaluation
  • Pre-Event Protocol
  • Event Protocol

    PLUS
    :
  • Group Activity: Role Play
  • Assessment
OBJECTIVE

This course enables participants to understand an overview of Event Planning Process, sharpening of Event Management Skills and a learning experience of multi-facet role of extreme responsibility for successful event delivery.

  • Event Initiation
    - Establishing Event Vision & Mission Statements
    - Establishing Event Goals & Objectives
    - Target Audience Identification
  • Event Planning Context
    - Contextual Factors – Legal Considerations & Obligations, Contract Signing
    - Creating Event Concepts
    - Event Briefing & Training
    - Event Bidding & Tendering
  • Event Project Planning
    - Event Organization of Work Structures
    - Manpower Management
    - Event Budgeting
    - Venue Selection & Layout
    - Event Suppliers sourcing
    - Technological Aspects of Events
    - Event Sponsorship
  • Event Implementation & Utilization of Event Management Tools
    - Gantt Charts
    - Schedules, Checklists & Mappings
    - Delegates Registration Control Charts
    - Importance of Time Management
  • Event Monitoring, Controlling & Risk Management
    - Managing Deadlines
    - Contingency Plans
    - Knowledge Management Systems
  • Program Review
    - Evaluation of Overall Event Management Process
    - Post Event Analysis Ensuring A Return of Interest
WHO SHOULD ATTEND?
  • Directors / Deputy Directors
  • General Managers
  • Public Relations Managers
  • Corporate Communication Managers
  • Marketing & Promotion Managers
  • Event Managers & Assistants
  • Business Development Managers
  • Relationship Managers
  • Senior Managers
  • Heads of Departments
  • Public Officials
  • Customer Service Managers
  • Customer Contact Personnel
  • Public Relations Personnel
  • Government Liaison Personnel
  • Personal Assistants & Confidential / Senior Secretaries
  • All Professionals Involved In Event And Protocol Management
METHODOLOGY

The methodology used provides a complete learning system with well defined objectives that are achieved through use of:

    • Discussions, Role Play and Activities
    • Video Presentation
    • Notes and Handouts

This course is interactive and participative allowing the participant to internalize the concepts and knowledge learnt.

 

There are a mixture of lectures, video viewing and discussions.

DAY 1
9:00 EVENT CONCEPTUALIZATION
  • Overview Understanding of Events
  • Events Differentiation
  • Roles of Event Expertise/Specialist
  • Missions & Objectives of Specific Events
  • Scale of Events
  • Participation Coverage
  • M.I.C.E.
10:15 EVENT RESOURCE REQUIREMENTS
  • Contract Negotiation
  • Event Venue Selection
  • Secretariat Room Requirement
  • Technical Facilities Requirement
  • Participant Accommodation/s
  • Manpower Requirement
  • Transportation Requirement
  • Event Costing
12:00 EVENT PROGRAM & LOGISTIC
  • Event Subject/Industry
  • Testing of All Facilities/Amenities
  • Technical Team on Standby
  • Contingency Plans
1:00 Lunch

2:00

EVENT MARKETING

  • Participant/Audience Identification
  • Promotional Campaigns
  • Promotional Media
  • Pre- & Post-Event Activities
  • Promotional Coverage
  • Registration Procedures
3:30 EVENT SPECIALISTS
  • Event Director
  • Event Managers – Logistic, Information, PR, Security, Coordination
  • Pre-Event Training
  • Daily Event Briefing
  • Daily Post-Mortem
  • Standby Shifts
4:15 GROUP ACTIVITY: ROLE PLAY
  • Presentation by participants
  • Task given to individual team member
  • Mock-up session of Event Management Team
4:30 ASSESSMENT
 
5:00 End of Day 1
DAY 2
9:00 EVENT STAKEHOLDERS
  • Event Organizer/s
  • Event Sponsor/s
  • Event Partner/s
  • Event Patron
  • Event Participants/Audience
  • Supporting Parties
10:00 TIMELINE MANAGEMENT
  • Gantt Chart Template
  • Task Checklist
  • Task Duration/Timeframe
  • Concurrent Task Monitoring
  • Daily Gantt Chart Submission
  • Back-up Plans
11:15 RISK MANAGEMENT
  • Safety & Security
  • Power Failure
  • Weather & Environmental Conditions
  • Contingency Step For Unforeseen Circumstances
  • Medical Assistance
12:15 EVENT EVALUATION
  • Registration Procedures
  • Meet & Greet
  • Hospitality Services
  • Safety & Security
  • Shuttling from Accommodation to Event Venue v.v.
  • Precise Timing
  • Protocol
  • Press Release
  • Signage
  • Secretariat Back-Up Support
  • Notice & Message Board
  • Clear Information
  • Facilities & Amenities
1:00 Lunch

2:00 PRE-EVENT PROTOCOL
  • Permit Application
  • Formal Invitation/s
  • Press Conference & Coverage
  • VIP Room
  • Seating Arrangement
  • Table Arrangement
  • Dress Code
3:00 EVENT PROTOCOL
  • Receiving VIPs
  • VIP Room & Press Conference Arrangement
  • Announcement the Entrance of VIP/Patron
  • Music & Cue Coordinators
  • Order of Precedence
  • Hoisting & Arrangement of Flags (National Anthems)
  • Honorific & Salutations
  • Announcement of the Leaving of Patron
4:00 GROUP ACTIVITY: ROLE PLAY
  • Presentation by Participants
  • Task given to individual team member
  • Mock-up session of Event Management Team
4:15 ASSESSMENT
 
5:00 End of Course

 

LEARN FROM THE BEST

Mr. Steven Lim is an Event Management Specialist for more than 25 years.

 

He has successfully managed a complete range of corporate events in Malaysia from building openings to groundbreaking ceremonies, concerts, corporate events, conferences product launches and more.

 

Steven expertly planned and seamlessly executed events like Wushu International Championship involving 1,250 martial artists from 52 countries, FIABCI World Conference with 1,550 participants, Asia Pacific Soroptimist Conference, with 1,100 international and local delegates, Pacific Asia Travel Association of 2,500 tourism players hosted by the Ministry of Culture & Tourism; and many more. He was also IATA/UFTAA International Travel Consultant, Switzerland.

 

He is also Co-handling governmental events such as the Non-Aligned Movement (NAM) Summit and Organization of Islamic Cooperation involving heavy security protocol.

 

Steven has a successful track record of creating venues and planning agendas. Proven ability to balance priorities, meet tight deadlines, and produce superior quality. Known for thriving in dynamic, high-pressure environments.

 

He has much experience in Chartered flights for Corporate Incentive Tours overseas for Kurnia Insurance to Beijing, China and Gold Coast, Australia; Great Eastern Life Insurance, Prudential Insurance, AIA, Hong Leong Insurance Incentive Events throughout the world.

 

Steven is a Certified UNESCO Cultural Heritage Specialist Guide Trainer for UNESCO World heritage Sites & National Heritage Sites in Malaysia, UNESCO & Ministry of Culture & Tourism in Peninsular Malaysia, Sabah & Sarawak. He is also trainer for Continuing Tourism Related Education (CTRE) & ‘We Are The Host’ programs, Ministry of Culture & Tourism. He is a trainer for personnel in the Tourism and Travel Industry as well as Tourism Malaysia and Ministry of Tourism personnel.

 

Steven’s qualifications include MBA in Tourism - Australia, IATA/UFTAA International Travel Consultant - Geneva, Switzerland, Veterinary Science, UPM - Malaysia.

 

VENUE DETAILS

Hotel Istana
73 Jalan Raja Chulan
50200 Kuala Lumpur

Phone :03 2141 9988
Fax :03 2144 0111

 

IPA TRAINING IS REGISTERED WITH

 

CONTACT US

Juliany, 
O - 03 2283 6109,
M - 019 3134436
juliany@ipa.com.my 

Michelle, 
O - 03 2283 6100, 
M - 019 363 7822
michelle@ipa.com.my 

For Customised In-House Training
Yvonne,
O - 03 2283 6101, 
M - 012 2011247,

F - 03 2283 6108
 
yvonne@ipa.com.my
 

ADDRESS 

A-28-5, 28th Floor, 
Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my