Beyond Boost Post - Facebook Advertising Mastery 2017 (Module 1)

30-31 Oct, 2017, Subang Jaya

FOCUSING ON
  • Introduction
  • Facebook Business Manager
  • Understanding Marketing Objectives
  • Boost Post
  • Facebook Ads Manager
  • Audience
  • Placements
  • Budget & Scheduling
  • Facebook Pixel
  • Ad Units
  • Policy & Guidelines
  • Hands On To Create More Ads

  • DEDICATED INTERNET LINE FOR EACH PARTICIPANT
OVERVIEW

If you haven’t tried Facebook Ads to promote your business, you’re missing out!

 

Because of their low cost, amazing targeting options and huge reach there has never been a faster and more predictable way to grow a business online!

 

However, if you are already using Boosted Posts, you are too not leveraging the full power of what Facebook has to offer.

 

It is very easy to spend advertising and marketing money with Boosted Posts on Facebook, but this is also a great way to waste your ad dollars and not get the results that you COULD be achieving.

OBJECTIVES

This course is a module 1 of the complete course on Facebook Advertising that will take you step by step from creating your first ad to advanced campaigns.

 

You can avoid common mistakes that cost beginners a fortune and learn A-Z how to set up your first campaign by following a real life example.

WHO SHOULD ATTEND

Marketing, Customer Service, PR, Sales, Business Development, Management Professionals, Business Owners, and New Entrepreneurs

METHODOLOGY
  • Interactive lectures incorporated with hands-on practical sessions and experiential learning.
  • All participants are required to bring along a Wi-Fi enabled computer/laptop.
  • All participants are required to bring along Smart Phone, Credit Card (For the Ads Buy).
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Creating Facebook Ads Account Using Facebook Business Manager.
  2. Avoiding Common Mistakes That Cost Beginners A Fortune.
  3. Understanding The Benefits Of Various Ads Objectives And Placements.
  4. Strategizing And Advertising Digital Content Postings.
  5. Reviewing And Analyzing Digital Campaigns.
DAY 1
9:00 INTRODUCTION

7 Keys to Facebook Advertising Success
• Facebook Ad Examples & Success Stories
• Setting up Facebook Ads Account

10:45 FACEBOOK BUSINESS MANAGER
  • Why you need Facebook Business Manager
  • The concept of Business Manager
  • Business Manager Setting walkthrough
  • Roles in business managers and additional roles on the FB Page
  • Hands on to create your FBM
11:45 UNDERSTANDING MARKETING OBJECTIVES
  • Awareness
    - Brand Awareness
    - Reach
  • Consideration
    - Traffic
    - Engagement
    - App Installs
    - Video Views
    - Lead Gen
  • Conversion
    - Conversions
    - Product Catalog Sales
    - Store Visits
1:00 Lunch

2:00

BOOST POST

  • Objective for Boost Post
  • Anatomy of a Boost Post
  • Let’s boost the post now
  • Download the app “Advert” to monitor
  • Edit the boost post
  • Three Reasons Boosted Posts Are Not A Good Option Sometimes
3:00 FACEBOOK ADS MANAGER
  • What is a campaign
  • The campaign structure
    - Objectives
    - Ad Set
    - Ad
4:00 AUDIENCE
  • Audience Insights
  • Saved Audience
  • Custom Audience
  • Look-Alike Audience
  • Facebook Smart Targeting
5:00 End of Day 1
DAY 2
9:00 PLACEMENTS
  • Going through different placements options
  • Selecting the right placements
10:45 BUDGET & SCHEDULING
  • Daily or Lifetime
  • Schedule
  • Daily Reach
  • Optimization
  • When you get charged
11:45 FACEBOOK PIXEL
  • What is Pixel
  • The usage of PIXEL
1:00 Lunch

2:00 AD UNITS
  • Create New or Use Existing
  • Different ads formats
  • Full screen Canvas
  • Text Rule
3:00 POLICY & GUIDELINES
  • Ads Policy and guidelines for both Facebook and Instagram
  HANDS ON TO CREATE MORE ADS
  • Engagement Ads
  • Instagram Ads
  • Lead Ads
  • Canvas Ads
  • Traffic Ads
5:00 End of Course

 

LEARN FROM THE BEST

Vanda, is a seasoned Social Media practitioner and trainer, helping businesses to improve on their social media marketing strategy and campaigns. She is proficient in social media crisis management.

 

Vanda was the first webmaster for Nestle Malaysia and had served the company for over 10 years. Her career path as an interactive media executive in Nestle gave her valuable work experience in handling many digital campaigns and activations for brands like NESCAFE, KIT KAT, PURINA, and NESTLE DRUMSTICK.

 

Vanda was a key member of Nestlé’s Crisis Management Core Team and was responsible for providing Crisis Management services for all of Nestle Malaysia brands. Since 2011, she has successfully managed over 40 social media crisis situation using the world-class listening/monitoring tools such as Radian6.

 

Vanda currently offers consultancy for digital marketing, social media marketing including SEO auditing and website planning. She is also a certified HRDF Malaysia trainer and have trained hundreds of participants in Malaysia, via the following public and in-house programs

 

• Social Media Marketing Strategy
• Mastering Facebook Marketing
• Online Video Marketing
• Mastering Instagram Marketing
• Social Media Crisis Management

 

Vanda holds a Masters in Information Technology from Charles Sturt University, Australia.

 

She is proficient in English, Mandarin and Bahasa Malaysia. Vanda is also certified in Google AdWords and Google Analytics. She holds an inbound Certification from HubSpot Academy and has completed the Coaching Essential program from International Society of Neuro-Semantics.

 

VENUE DETAILS

Empire Hotel
Jalan SS16/1
47500 Subang Jaya

Phone :03 5565 1388

 

IPA TRAINING IS REGISTERED WITH

 

CONTACT US

Juliany, 
O - 03 2283 6109,
M - 019 3134436
juliany@ipa.com.my 

Michelle, 
O - 03 2283 6100, 
M - 019 363 7822
michelle@ipa.com.my 

For Customised In-House Training
Yvonne,
O - 03 2283 6101, 
M - 012 2011247,

F - 03 2283 6108
 
yvonne@ipa.com.my
 

ADDRESS 

A-28-5, 28th Floor, 
Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my