Mastering Inbound Marketing & Inbound Sales

27-28 Feb, 2018, Subang Jaya

OBJECTIVE

  • Learning The Fundamentals Of The Inbound Methodology And How It Can Fuel Your Business!
  • Learning How To Capture Inbound Leads And Create Prospective Customers!
  • Being Able To Identify Potential Buyers and Developing Outreach Strategies!
  • Getting Certification in Inbound Marketing to Enhance Your Career Opportunity!

    DEDICATED INTERNET LINE FOR EACH PARTICIPANT
OVERVIEW

What is Inbound Marketing?

 

Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.

OBJECTIVES

This course covers four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads. Besides, it is also focusing on getting the inbound sales to grow your business.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Learning the fundamentals of the inbound methodology and how it can fuel your business.
  2. Learning how to capture inbound leads and create prospective customers.
  3. Being able to identify potential buyers and developing outreach strategies.
  4. Getting Certification in Inbound Marketing to enhance your career opportunity.
WHO SHOULD ATTEND
  • Marketing, Customer Service, PR, Sales, Business Development, Management Professionals, Business Owners, and New Entrepreneurs
METHODOLOGY
  • Interactive lectures incorporated with hands-on practical sessions and experiential learning.
  • All participants are required to bring along a Wi-Fi enabled Laptop or Tablet
DAY 1
9:00 INBOUND FUNDAMENTALS
  • Essentials of an Effective Inbound Strategy
    - Why inbound?
    - What are the fundamentals of inbound success?
    - What does inbound look like?
10.45 ATTRACT
  • Optimizing Your Website for Search Engines
    - What is search engine optimization?
    - SEO strategy and best practices
    - What does a successfully optimized website page look like?
  • Creating Content with a Purpose
    - Why is content important to inbound?
    - How can you create remarkable content?
    - What does remarkable content look like?
  • The Fundamentals of Blogging
    - Why does blogging help your inbound marketing?
    - How do you create a successful blog?
    - What does a successful blog post look like?
  • Amplifying Your Content with Social Media
  • Why is social media essential to inbound?
  • How to amplify your content on social media
  • What does content amplification look like?
1:00 Lunch

2.00 CONVERT
  • Enticing Clicks with Calls-to-Action
    - How do you use a call-to- action (CTA)?
    - How do you create successful CTAs?
    - What does an effective CTA look like?
  • The Anatomy of a Landing Page
    - How do you use a landing page?
    - How do you create successful landing pages?
    - What does an effective landing page look like?
  • Guiding the Next Step with Thank You Pages
    - How do you use a thank you page?
    - How do you create successful thank you pages?
    - What does an effective thank you page look like?
5:00

End of Day 1

DAY 1: ALTERNATOR
9.00 CLOSE
  • Sending the Right Email to the Right Person
    - Why is email marketing still important?
    - How do you send the right email to the right person?
    - What does a great email look like?
  • The Power of SMarketing (Sales and Marketing)
    - Why is Smarketing critical to the success of an inbound company?
    - How does Smarketing result in alignment?
    - How do you integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
    - What is inbound sales?
    - How can you transform the way you sell?
    - What does a day in the life of an inbound sales rep look like?
12.00 DELIGHT
  • The Pillars of Delight
    - Why customer delight is so important
    - How to delight your customers
    - The seven customer delight guidelines
1:00 Lunch

2.00 INBOUND SALES
  • Introduction to Inbound Sales
    - What is inbound sales?
    - How do you start doing inbound sales at your company?
  • Identify
    - What is the Identify stage and why is it important?
    - How do inbound salespeople identify leads?
  • Connect
    - What is the Connect stage and why is it important?
    - How do inbound salespeople execute the Connect stage?
  • Explore
    - What is the Explore stage and why is it important?
    - How do inbound salespeople explore opportunities?
  • Advise
    - What is the Advise stage and why is it important?
    - How do inbound salespeople advise opportunities into customers?
5:00

End of Course

 

LEARN FROM THE BEST

Vanda is a seasoned Social Media practitioner and trainer, helping businesses to improve on their social media marketing strategy and campaigns. She is proficient in social media crisis management. 
 
Vanda was the first webmaster for Nestle Malaysia and had served the company for over 10 years. Her career path as an interactive media executive in Nestle gave her valuable work experience in handling many digital campaigns and activations for brands like NESCAFE, KIT KAT, PURINA, and NESTLE DRUMSTICK. 
 
Vanda was a key member of Nestlé’s Crisis Management Core Team and was responsible for providing Crisis Management services for all of Nestle Malaysia brands. Since 2011, she has successfully managed over 40 social media crisis situation using the world-class listening/monitoring tools such as Radian6.
 
Vanda currently offers consultancy for digital marketing, social media marketing including SEO auditing and website planning. She is also a certified HRDF Malaysia trainer and have trained hundreds of participants in Malaysia, via the following public and in-house programs
 
•  Social Media Marketing Strategy 
•  Mastering Facebook Marketing
•  Online Video Marketing
•  Mastering Instagram Marketing
•  Social Media Crisis Management
 
Vanda holds a Masters in Information Technology from Charles Sturt University, Australia.
 
She is proficient in English, Mandarin and Bahasa Malaysia. Vanda is also certified in Google AdWords and Google Analytics. She holds an inbound Certification from HubSpot Academy and has completed the Coaching Essential program from International Society of Neuro-Semantics.

 

 

VENUE DETAILS

Empire Hotel
Jalan SS16/1
47500 Subang Jaya

Phone :03 5565 1388

 

IPA TRAINING IS REGISTERED WITH

 

CONTACT US

Juliany, 
O - 03 2283 6109,
M - 019 3134436
juliany@ipa.com.my 

Michelle, 
O - 03 2283 6100, 
M - 019 363 7822
michelle@ipa.com.my 

For Customised In-House Training
Yvonne,
O - 03 2283 6101, 
M - 012 2011247,

F - 03 2283 6108
 
yvonne@ipa.com.my
 

ADDRESS 

A-28-5, 28th Floor, 
Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my