Social Media Marketing

26-27 Sep, 2018, Subang

FOCUSING ON
  • Module 1 - Introduction To Social Media Marketing And Principles Of Social Media
  • Module 2 – Keywords Analysis
  • Module 3 – Facebook Marketing
  • Module 4 - Instagram Marketing
  • Module 5 - Twitter Marketing
  • Module 6 - Linkedin Marketing
  • Module 7 – Pinterest Marketing
  • Module 8 - Youtube Marketing



    Dedicated Internet Line For Each Participant
OVERVIEW
Social media marketing is very important in creating brand awareness and generating more business leads. Learn to leverage on Social Media channels to expand your brand and generate more high quality leads.
WHO SHOULD ATTEND

This course is a must buy-in for Managers, Executives, Sales and Marketing Team who want to generate more brand exposure and leads.

METHODOLOGY

Participative and Practical - Emphasizing learning through experience, both from structured activities: Hands-on, Video Screening, Case Studies, and Exploratory Discussions.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Creating wider brand exposure
  2. Connecting with your customer on daily basis
  3. Expanding your business globally
  4. Generating high quality referrals and leads
  5. Building new local/international business collaborations
  6. Being able to effectively measure your marketing efforts and ROI
DAY 1
9:00 MODULE 1 - INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA
  • Different Social Media Marketing channels
  • Digital Marketing Sales Funnel
  • Social Media Marketing Process
10:45 MODULE 2 - KEYWORDS ANALYSIS
  • Google Trends
  • Keyword Research & Analysis
  • Keyword Tools
12.00 MODULE 3 - FACEBOOK MARKETING
  • Facebook profile
  • Facebook groups
  • Facebook events
  • Facebook page
  • Facebook advertisements
1:00 Lunch

2:00

MODULE 4 - INSTAGRAM MARKETING

  • Introduction to Instagram
  • How to use Instagram for business
  • Insta stories
  • IGTV
  • Instagram analysis & report
3:45 MODULE 5 - TWITTER MARKETING
  • Setting up a Twitter account
  • Using Twitter for business
  • Twitter apps
5:00 End of Day 1
DAY 2
9:00 MODULE 6 - LINKEDIN MARKETING
  • Introduction to LinkedIn
  • How to create an effective LinkedIn profile
  • LinkedIn groups
  • LinkedIn company page
  • LinkedIn showcase page
  • B2B targeting
  • LinkedIn advertisement
10:45 MODULE 7 - PINTEREST MARKETING
  • How to use Pinterest for business
  • Pinterest features
1:00 Lunch

2:00

MODULE 8 - YOUTUBE MARKETING

  • The Power of Video Marketing
  • How brands use YouTube for business
  • YouTube features
5:00 End of Course

 

LEARN FROM THE BEST

Yathav Nadarajan
BSC (Hons) in Software Engineering.

 

Yathav Nadarajan is a Social Media Strategist & Founder of Ommtech Solutions, a Digital Marketing agency. He holds BSC (Hons) in Software Engineering and has more than 10 years’ experience in Social Media Marketing.

 

Yathav is a certified trainer and social media branding specialist. He is also an approved trainer by the Digital Marketing Institute, UK to conduct Digital Marketing certification programs.

 

Currently, he offers consultancy for digital marketing, social media marketing and e-commerce marketing.

 

Yathav is a seasoned Social Media practitioner and trainer. He is actively involved in consulting for businesses and brands to develop their digital marketing strategies and campaigns. He has successfully helped many business owners and brands to make a strong social media presence.

 

He has given many social media marketing training throughout the country for government agencies and various industries as such Banking, Insurance, Export, Trade, F&B, Events Management, MLM Companies and many others.

 

Yathav is a much sort after trainer by many organizations to train on Digital Marketing.

 

VENUE DETAILS

Empire Hotel
Jalan SS16/1
47500 Subang Jaya

Phone :03 5565 1388

 

IPA TRAINING IS REGISTERED WITH

 

CONTACT US

Juliany, 
O - 03 2283 6109,
M - 019 3134436
juliany@ipa.com.my 

Michelle, 
O - 03 2283 6100, 
M - 019 363 7822
michelle@ipa.com.my 

For Customised In-House Training
Yvonne,
O - 03 2283 6101, 
M - 012 2011247,

F - 03 2283 6108
 
yvonne@ipa.com.my
 

ADDRESS 

A-28-5, 28th Floor, 
Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my