Facebook & Instagram Marketing Mastery Training

24-25 Oct, 2018, Empire Hotel

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Learn from the Best

Yathav Nadarajan
BSC (Hons) in Software Engineering.

 

Yathav Nadarajan is a Social Media Strategist & Founder of Ommtech Solutions, a Digital Marketing agency. He holds BSC (Hons) in Software Engineering and has more than 10 years’ experience in Social Media Marketing.

 

Yathav is a certified trainer and social media branding specialist. He is also an approved trainer by the Digital Marketing Institute, UK to conduct Digital Marketing certification programs.

 

Currently, he offers consultancy for digital marketing, social media marketing and e-commerce marketing.

 

Yathav is a seasoned Social Media practitioner and trainer. He is actively involved in consulting for businesses and brands to develop their digital marketing strategies and campaigns. He has successfully helped many business owners and brands to make a strong social media presence.

 

He has given many social media marketing training throughout the country for government agencies and various industries as such Banking, Insurance, Export, Trade, F&B, Events Management, MLM Companies and many others.

 

Yathav is a much sort after trainer by many organizations to train on Digital Marketing.

Venue Details

Empire Hotel
Jalan SS16/1, 47500 Subang Jaya,
Phone : 03 5565 1388

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Introduction To Social Media Marketing And Principles Of Social Media
  • Keywords Analysis
  • Introduction To Facebook
  • Facebook Groups
  • Facebook Videos
  • Facebook Page
  • Facebook Advertisement
  • Instagram Marketing

    Dedicated Internet Line For Each Participant
OBJECTIVE

This 2-day intensive course will introduce Facebook and its feature for business branding and marketing. Participants will learn how to reach their target markets and how to run effective Facebook advertisements. Participants also learn how to effectively use Instagram to create brand awareness.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB...
  1. Understanding Your Sales Funnel
  2. Learning How To Create And Manage Effective Facebook Page.
  3. Creating Super Optimized Facebook Page & Groups For Your Business.
  4. Learning Effective Facebook Advertising Methods.
  5. Understanding Facebook Ad Manager.
  6. Using Instagram Effectively To Build Your Brand.
  7. Learning Effective Instagram Ads
  8. Planning And Executing An Instagram Campaign.
WHO SHOULD ATTEND
This course is a must buy-in for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, And New Entrepreneurs who want to generate more brand exposure and leads.
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Hands-on, Video Screening, Case Studies, and Exploratory Discussions.
 
DAY 1
9:00 MODULE 1 - INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA
  • Different Social Media Marketing channels
  • Digital Marketing Sales Funnel
  • Social Media Marketing Process
10:00 MODULE 2 – KEYWORDS ANALYSIS
  • Google Trends
  • Keyword Research & Analysis
  • Keyword Tools
11:00 MODULE 3 – INTRODUCTION TO FACEBOOK
  • Introduction to Facebook
  • How does Facebook fit into a wider social media strategy?
  • What does Facebook have to offer businesses?
  • Facebook terminology
  • Personal Profile
  • Personal branding thru Facebook
  • Facebook Timeline
  • Facebook Stories
  • Comment functions
  • What is Facebook Connect and what does it make possible?
  • Adding ‘Share’ and ‘Like’ buttons on your own website
1:00 Lunch

2:00 MODULE 4 – FACEBOOK GROUPS
  • Introduction to Facebook groups
  • Effective use of Facebook groups – Learning & Customer Support
  • Facebook Group – Watch Party
3:45 MODULE 5 – FACEBOOK VIDEOS
  • Introduction to Facebook videos
  • How business can leverage from Facebook videos
  • Facebook Live Video Techniques
5:00 End of Day 1
DAY 2
9:00 MODULE 6 – FACEBOOK PAGE
  • Facebook Page
  • What makes a successful Facebook Page?
  • How to set up a page
  • Facebook Engagement
  • How much content to produce? Content Creation vs. Content Curation
10:45 MODULE 7 – FACEBOOK ADVERTISEMENT
  • Facebook Ads - CAMPAIGN: Marketing Objectives
  • Targeting – Core audience
  • Targeting –Lookalike audience
  • Targeting – Custom audience
  • Data and demographic targeting
  • A/B Testing and optimization
  • Ads in Facebook Messenger
  • What is Facebook Pixel?
  • How to Install the Facebook Pixel
  • Use the Facebook Pixel for Remarketing/Retargeting Ads
  • Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
  • Facebook Insight
  • What can be measured and monitored?
  • Facebook Analytics
  • Successful Facebook Campaigns & Best Practices
1:00 Lunch

2:00 MODULE 8 – INSTAGRAM MARKETING
  • Instagram Marketing
  • Instagram & Hashtags
  • Insta stories
  • IGTV
  • Instagram Business Profile
  • Instagram buying objective
  • Running effective Instagram ads
  • Successful Instagram Campaigns & Best Practices
5:00 End of Course