Google Ads Fundamentals

16-17 Apr, 2019, Empire Hotel

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Kelly Chong is a Digital Marketing Consultant & Development Director and has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is consulting for many corporate and companies in Digital Transformation, increasing online presence and lead generation. Kelly also helps many companies in developing, implementing and managing marketing campaigns such as Social Media Marketing, SEO, Web Development, Google Ads, and Email Marketing.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA)), Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

 

She has over 14 years of experience in sales and marketing, and has worked in top global firms like Pharmaceutical companies such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

Kelly holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

Venue Details

Empire Hotel
Jalan SS16/1, 47500 Subang Jaya,
Phone : 03 5565 1388

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
DAY 1 - LANDING PAGE CREATION
  • Part 1: Why We Need Landing Page?
  • Part 2: One-Page Landing Page Creation
  • Part 3: Understanding The Fundamentals Of Google Ads

DAY 2 - GOOGLE ADS CAMPAIGN CREATION 

  • Part 1: Google Search Ads Campaign Creation
  • Part 2: Google Display Ads Campaign Creation


LAPTOP AND LAPTOP CHARGER REQUIRED
DEDICATED INTERNET LINE FOR EACH PARTICIPANT

WHO SHOULD ATTEND
Marketers, Senior Managers and Business Owners, or Executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Hands-on, Case Studies and Discussions
OBJECTIVES

The 2-day Google Ad Fundamentals Course is a comprehensive Google Ads course that covers topics from basic setup and configuration, to keyword list optimization and conversion optimization.

In this comprehensive Google Ads Fundamentals course, candidates will learn how to create a Google Ads Search and Display advertising campaign from scratch, understand how AdWords works, and how to measure and fine-tune AdWords campaign parameters for optimal results.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Setting Up A Google Adwords Search And Display Advertising Campaign From Scratch.
  2. Performing Detailed Segmentation And Organize The Structure Of Keywords, Ad Creatives, And Ad Groups For Precise Targeting And Optimal Results.
  3. Creating Successful Text And Display Ads That Drive Clicks And Goals.
  4. Conducting Effective And Extensive Keyword Research With The Google Keyword Planner.
  5. Analyzing Reports And Optimize Campaigns To Maximize Return On Investment.
DAY 1 | LANDING PAGE CREATION
9:00

PART 1: WHY WE NEED LANDING PAGE?
Mode of delivery (Presentation, Case Studies, Practical)

  • What is landing page?
  • What landing pages can be used for?
  • 7 rules to create a high conversion landing page
  • Case Studies
  • Define the objective & promotion of the campaign
10:45

PART 2: ONE-PAGE LANDING PAGE CREATION
Mode of delivery (Presentation, Hands-on Practical)

  • Creation of contact form
  • Setting up Landing page theme
  • Landing page creation by using Wix
1:00 Lunch

2:00

PART 3: UNDERSTANDING THE FUNDAMENTALS OF GOOGLE ADS
Mode of delivery (Presentation, Case Studies, Practical)

  • How Google Ads can help business generate leads?
  • Types of ads channel (Search, Display, Video, Apps)
  • How Ads justify the position of all ads? (Ad Rank, Quality Score)
  • Understanding account structure, features and interface of Google Ads
5:00 End of Day 1
DAY 2 | GOOGLE ADS CAMPAIGN CREATION
9:00

PART 1: GOOGLE SEARCH ADS CAMPAIGN CREATION
Mode of delivery (Presentation, Hands-on Practical)

  • Setting up Google Search Network Campaign
  • Keywords research
  • Determine keywords, demographics, bidding strategies
  • Writing effective text ads
1:00 Lunch
2:00

PART 2: GOOGLE DISPLAY ADS CAMPAIGN CREATION
Mode of delivery (Presentation, Hands-on Practical)

  • Setting up Google Display Network Campaign
  • Ads group creation
  • Banner ads creation
  • Ads creation
  • Campaign Optimization
  • Basic report analysis
3:00

KNOWLEDGE OF BASIC ACCOUNTING 

  • Knowing how to issue cheques and receipts
  • Differentiating debit and credit in accounts
  • Seeking reimbursements for bills of bosses and executives
5:00 End of Course