Design Thinking for Creative Innovation

24-25 Aug, 2020, Hotel Istana

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MR. ANDREW CHEAH has been a trainer and management consultant since 1991, specializing in the areas of Strategic Thinking, Leadership Transformation, Lean, QC Tools, VSM, 8D Problem Solving, performance management, productivity improvement, behavioural change, and Critical & Creative Thinking. Andrew has trained clients from such diverse industries (see list below) as banking, insurance, hospitality, sales and distribution, manufacturing, food, property development, government/public services, and higher education. Being tri-lingual (English, Mandarin, and Malay Languages), and has extensive regional exposure in Singapore, United Arab Emirates, Malaysia, Hong Kong, China, Thailand, Indonesia and Vietnam. In addition to training, Andrew has guided and provided consulting services to clients, leading to one of them winning the prestigious Malaysian National Productivity Award (1999) presented by the 2-time Malaysian Prime Minister, Tun Dr. Mahathir. The award is for productivity enhancement through many areas such as continuous improvement, cost and waste reduction.

 

In addition to writing articles for the premier English newspaper in Singapore (the Straits Times), Andrew has been invited to speak at events such as International Conference on Best Practices, which was graced by senior officials from the Ministry of International Trade and Industry (MITI), sharing the stage with Professor Michael Gregory of the University of Cambridge, Mr Dieter Heyl (2007 Vice President of Mercedes Benz Malaysia), and Dr Marcus Chao, President of Lean China Enterprise Inc.

 

Andrew has an MBA degree qualification with the University Of Portsmouth, UK. At the professional level, Andrew has a certificate in Blue Ocean Leadership Masterclass, as well as Leading Dimensions Profiling Trainer Certification (LDP certified). In addition to being a qualified ISO9000 assessor, his experience in international consultancy has also earned him a membership with the Association of Productivity Specialist (New York).

Venue Details

Hotel Istana
73 Jalan Raja Chulan, 50200 Kuala Lumpur,
Phone : 03 2141 9988
Fax : 03 2144 0111

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Case Discussion
  • Introduction To Design Thinking: What Is It? Why Do It?
  • The 3 Key Dimensions Of Design Thinking
  • The Seven Stages of Design Thinking
  • Business Design Tools
  • Define: What Is It That We Want To Achieve
  • Team Problem Selection
  • Research The Problem, Synthesize And Apply Design Thinking Tools
  • Ideate
  • Prototype
  • Selection-Implement-Learn
OBJECTIVES

The design thinking process is user-centered and prototype-driven, suitable for either products or services landscape.

 

As a participant in Design Thinking course, you will be part of a multidisciplinary team and work through a hands-on innovation challenge from start to finish.

 

You will walk away from the course with a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Developing Deep Consumer Insights.
  2. Reducing Risk And Accelerate Learning Through Rapid Prototyping Of Product Or Service Introduction.
  3. Driving Towards Innovation, Not Just Incremental Growth.
  4. Empowering Your Employees To Be Innovative.
  5. Engaging Design Thinking For Holistic Problem Solving.
  6. Applying Design Thinking Tools To Unleash Design Thinking Capabilities.
  7. Defining Problem Space And Map Concepts In The Problem Solving Process Using Appropriate Process Models Or Strategies.
  8. Relating Design To Strategic And Innovative Business Practice And Development
WHO SHOULD ATTEND
All Levels Of Staff From All Departments Across Industries
METHODOLOGY

Combination Of Lecture, With Practical/Hands On Approach Such As Role Plays, Case Studies, Presentation, Commentary On Other Companies/Industries, And /Or Video/Pictures.

DAY 1
9:00

CASE DISCUSSION

  • Conclusion From This Case
  • Introduction To Design Thinking: What Is It? Why Do It?
10.45

THE 3 KEY DIMENSIONS OF DESIGN THINKING

  • Empathy & User-centeredness
  • Innovation
  • Rationality, Grounded in Objectives
12.00

7 STAGES OF DESIGN THINKING (DT)

  • Stage 1: Define
  • Stage 2: Research
  • Stage 3: Ideate
  • Stage 4: Prototype
  • Stage 5: Select
  • Stage 6: Implement
  • Stage 7: Learn
1:00 Lunch
2:00

BUSINESS DESIGN TOOLS

  • Values Assessment, Recalibrating Mission & Vision, Organizing ourselves and Experience Analogy Tool
3.45

DEFINE

  • What is it that we want to achieve
  • Team Problem Selection
5:00 End of Day 1
DAY 2
9:00

RESEARCH THE PROBLEM

  • Synthesize And Apply DT Tools
  • Stakeholders Personas, Identifying Opportunities & Reframe Problems Through Persona Objectives
10.45

IDEATE

  • Idea Solutions (WIIFM & Key Needs, Blue-Sky, Sort, Select, Refine The Best Ideas)
  • What Is Your Value Proposition?
1:00 Lunch
2:00

PROTOTYPE

  • Create Value Proposition
  • Prototyping & Validation
3.45

SELECTION-IMPLEMENT-LEARN

  • Solution Presentation
4.45

SUMMARY

5:00 End of Course