Social Media Masterclass

25-26 Nov, 2020, Webinar Classroom Training

IPA Training is Registered with

Learn from the Best

KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as social media marketing, SEO, Web development, Google ads, email marketing that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:

  • Website Wordpress Development
  • eCommerce Website Wordpress Development
  • Social Media Marketing
  • Facebook & Instagram Marketing
  • Google Paid Ads Marketing
  • SEO Marketing

Venue Details

Webinar Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Marketing Fundamental
  • Module 2: Facebook Marketing
  • Module 3: Instagram Marketing
  • Module 4: Linkedin Marketing
  • Module 5: Youtube Marketing
OVERVIEW
Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Facebook, Instagram & LinkedIn. This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.
LEARNING OBJECTIVES
  1. Understanding the social media foundations.
  2. Planning your goals and creating a vision.
  3. Building an effective social media strategy.
  4. Understanding the basics of Facebook, Instagram and LinkedIn.
  5. Using advanced features of the most popular social networks.
  6. Understanding the risks of social media.
  7. Using social media not just for marketing, but for customer services & PR.
  8. Understanding the fundamentals of content marketing.
WHO SHOULD ATTEND
  • This course is specially designed for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, And New Entrepreneurs who want to generate more brand exposure and leads.
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Case Studies and Discussions.
DAY 1
9:00

MODULE 01 MARKETING FUNDAMENTAL

  • Strategic Marketing Approach
  • Setting Digital Marketing Goal
  • How To Build Sales Funnel
  • How To Identify Customer Persona
  • Audience Insight For Audience Targeting
  • Case Studies
  • How To Create Powerful Content
10.30

MODULE 02 FACEBOOK MARKETING

  • Set up new Facebook Business Page
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories, Facebook Event & Facebook Group Creation
  • Facebook Ads Campaign (Traffic Objective)
  • A/B Testing Optimization
11.30

MODULE 03 INSTAGRAM MARKETING

  • Setting up Instagram Business account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of content management
12.30 End of Day 1
COURSE CONTENT
9:00

MODULE 04 LINKEDIN MARKETING

  • LinkedIn personal profile
  • LinkedIn Company Page & Showcase Page creation
  • Curation of LinkedIn content and optimization
  • LinkedIn Text Ads Campaign Creation
  • Content case studies
10.45

MODULE 05 YOUTUBE MARKETING

  • Setting up YouTube Account
  • Simple Video Creation With Free Apps
  • How To Upload To YouTube Video?
  • How to do YouTube Setting?
12.30

End of course