Name: Facebook & Instagram Masterclass
Start: 2020-12-16T09:00
End: 2020-12-16T14:00
Location: Webinar Classroom Training

IPA Training is Registered with

Venue Details

Webinar Classroom Training

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON

Module 01 Strategic Marketing Framework
Module 02 Facebook Marketing For Business
Module 03 Facebook Advanced Marketing
Module 04 Instagram Marketing For Business
Module 05 Instagram Content Creation

OVERVIEW

The Online Facebook Marketing Training Course will guide you from the beginner level! We dig deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook pixel and so on. The things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

Learn how to create a successful themed, business, or personal account on Instagram. Understand the platform specific and growth marketing jargon associated with Instagram. Design a cost & time effective content strategy that works for long term growth. Identify, research, and pick the best hashtags for each of their posts.

You will be able to optimize your Facebook & Instagram ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook & Instagram ad. You will be able to grow your Facebook page likes & Instagram follow and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing.

LEARNING OBJECTIVES

Facebook Marketing:-

Connecting with new audiences and lower your ad costs via Facebook Ads!
MASTERING Facebook Ads Manager!
Implmenting the Facebook Pixel and advanced tracking strategies.
MASTERING your sales funnel
Creating awareness, engagement and remarketing
Splitting testing for optimization
Building a brand and relationships with your target audience

Instagram Marketing:-

Setting up and optimizing an account
Developing a content strategy
Creating your first batch of content
Learning how to post & how to optimize hashtags
Increasing engagement in their posts with effective caption and CTA strategies
Designing and monitoring Instagram ads designed to accelerate their account growth

WHO SHOULD ATTEND

ANYONE looking to MASTER Facebook & Instagram Marketing!
ANYONE looking to MASTER Facebook & Instagram Ads!
ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook & Instagram!

METHODOLOGY

Participative and Practical - Emphasizing learning through experience, both from structured activities: Case Studies and Discussions.

COURSE CONTENT

9:00	MODULE 01 STRATEGIC MARKETING FRAMEWORK Sales Funnel (Product/ Service) Target Customer Profiling Audience Insight For Audience Targeting Case Studies Get the right content

MODULE 02 FACEBOOK MARKETING FOR BUSINESS

Facebook page optimization
Facebook content optimization
Facebook Ads Campaign (Conversion Objective)
A/B Testing Optimization

10.45

MODULE 03 FACEBOOK ADVANCED MARKETING

Landing Page Creation
Facebook Pixel set up & analytic
Custom Audience By video views, FB engagement page, website traffic
Lookalike Audience
Remarketing Strategies

12.30

End of Day 1

DAY 2

9:00	MODULE 04 INSTAGRAM MARKETING FOR BUSINESS Build IG professional profile Add multiple links to profile Share IG profile Identify followers Identify useful hashtag