Facebook & Instagram Masterclass

16-17 Dec, 2020, Webinar Classroom Training

IPA Training is Registered with

Learn from the Best

KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as social media marketing, SEO, Web development, Google ads, email marketing that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

Venue Details

Webinar Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 01 Strategic Marketing Framework
  • Module 02 Facebook Marketing For Business
  • Module 03 Facebook Advanced Marketing
  • Module 04 Instagram Marketing For Business
  • Module 05 Instagram Content Creation
OVERVIEW

The Online Facebook Marketing Training Course will guide you from the beginner level! We dig deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook pixel and so on. The things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

 

Learn how to create a successful themed, business, or personal account on Instagram. Understand the platform specific and growth marketing jargon associated with Instagram. Design a cost & time effective content strategy that works for long term growth. Identify, research, and pick the best hashtags for each of their posts.

You will be able to optimize your Facebook & Instagram ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook & Instagram ad. You will be able to grow your Facebook page likes & Instagram follow and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing.

LEARNING OBJECTIVES

Facebook Marketing:-

  1. Connecting with new audiences and lower your ad costs via Facebook Ads!
  2. MASTERING Facebook Ads Manager!
  3. Implmenting the Facebook Pixel and advanced tracking strategies.
  4. MASTERING your sales funnel
  5. Creating awareness, engagement and remarketing
  6. Splitting testing for optimization
  7. Building a brand and relationships with your target audience

Instagram Marketing:-

  1. Setting up and optimizing an account
  2. Developing a content strategy
  3. Creating your first batch of content
  4. Learning how to post & how to optimize hashtags
  5. Increasing engagement in their posts with effective caption and CTA strategies
  6. Designing and monitoring Instagram ads designed to accelerate their account growth
WHO SHOULD ATTEND
  • ANYONE looking to MASTER Facebook & Instagram Marketing!
  • ANYONE looking to MASTER Facebook & Instagram Ads!
  • ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook & Instagram!
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Case Studies and Discussions.
COURSE CONTENT
9:00

MODULE 01 STRATEGIC MARKETING FRAMEWORK

  • Sales Funnel (Product/ Service)
  • Target Customer Profiling
  • Audience Insight For Audience Targeting
  • Case Studies
  • Get the right content
 

MODULE 02 FACEBOOK MARKETING FOR BUSINESS

  • Facebook page optimization
  • Facebook content optimization
  • Facebook Ads Campaign (Conversion Objective)
  • A/B Testing Optimization
10.45

MODULE 03 FACEBOOK ADVANCED MARKETING

  • Landing Page Creation
  • Facebook Pixel set up & analytic
  • Custom Audience By video views, FB engagement page, website traffic
  • Lookalike Audience
  • Remarketing Strategies
12.30 End of Day 1
DAY 2
9:00

MODULE 04 INSTAGRAM MARKETING FOR BUSINESS

  • Build IG professional profile
  • Add multiple links to profile
  • Share IG profile
  • Identify followers
  • Identify useful hashtag
10.45

MODULE 05 INSTAGRAM CONTENT CREATION

  • Quality content creation
  • Schedule content copy (Creator Studio)
  • IG Content Attention Retention
12.30

End of Course