PLEASE CLICK HERE to view upcoming event. Information here is outdated

Social Media Masterclass

22 Mar, 2021, Webinar Classroom Training

IPA Training is Registered with

Venue Details

Webinar Classroom Training


Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

   

FOCUSING ON
  • Module 1: Marketing Fundamental
  • Module 2: Facebook Marketing
  • Module 3: Instagram Marketing
  • Module 4: Linkedin Marketing
  • Module 5: Youtube Marketing
OVERVIEW
Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Facebook, Instagram & LinkedIn. This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.
LEARNING OBJECTIVES
  1. Outline the social media foundations.
  2. Planning your goals and creating a vision.
  3. Follow an effective social media strategy.
  4. Understanding the basics of Facebook, Instagram and LinkedIn.
  5. Practice advanced features of the most popular social networks.
  6. Understanding the risks of social media.
  7. Using social media not just for marketing, but for customer services & PR.
  8. Understanding the fundamentals of content marketing.
WHO SHOULD ATTEND
  • This course is specially designed for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, And New Entrepreneurs who want to generate more brand exposure and leads.
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Case Studies and Discussions.
COURSE OUTLINE
9:00

MODULE 01 MARKETING FUNDAMENTAL 

  • Strategic Marketing Approach
  • Setting Digital Marketing Goal
  • How To Build Sales Funnel
  • How To Identify Customer Persona
  • Audience Insight For Audience Targeting
  • Case Studies
  • How To Create Powerful Content
10.30

MODULE 02 FACEBOOK MARKETING 

  • Set up new Facebook Business Page
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories, Facebook Event & Facebook Group Creation
  • Facebook Ads Campaign (Traffic Objective)
  • A/B Testing Optimization
11.30

MODULE 03 INSTAGRAM MARKETING 

  • Setting up Instagram Business account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of content management
1.00 Lunch
2:00

MODULE 04 LINKEDIN MARKETING 

  • LinkedIn personal profile
  • LinkedIn Company Page & Showcase Page creation
  • Curation of LinkedIn content and optimization
  • LinkedIn Text Ads Campaign Creation
  • Content case studies
3.45

MODULE 05 YOUTUBE MARKETING 

  • Setting up YouTube Account
  • Simple Video Creation With Free Apps
  • How To Upload To YouTube Video?
  • How to do YouTube Setting?
5.00

End of course