• Knowing Who the Business Is Targeting Means Having A Higher Chance of Closing the Sale
  
• Differentiating from The Competition.
  
• Delivering What Customers Want
  
• Putting A Business Model in One Page
  
• Objectives Leads Strategies Leads Implementation
  
• Developing the Implementation Plan
  
• What the Plans Mean in Numbers
  
• Key Learnings and Application

As we head into the unchartered business environment, business leaders and marketing personnel plan and replan the business strategies to adjust to the changing marketplace. Imagine cutting through the massive clutter of business and marketing planning workload and to eliminate one of the biggest challenges in the workforce today which are lack of time and diminishing energy.

Traditionally, a marketer spends months thinking and researching before a Marketing Plan or Business Plan is completed. This course demonstrates how we can cut the clutter and overwhelm for the marketer or business leader by focusing on a few key planning tools that really matters. The time and energy saved can be better spent in the marketplace to sense changes in the business environment and quickly adapt so that your business can rise above your competition. All businesses need this time and energy advantage, be it a startup or a corporate.

This course highlights tested business models which are handpicked to simplify the Business and Marketing Plan in a few steps. The course brings the participants from the initial start of business’s strategic preparation to implementation plan and profitability analysis.

Hence, this course is about getting straight to the heart of the critical success factors to arrive at solutions that are result driven. This so important in a react fact, time poor and competitive environment.

Start lifting the Business Planning and Marketing Planning process above the clutter and overwhelm to achieve desired results the business is aiming for.

1. Defining who the business is serving and understanding what are most important and not important to their target market.
   
2. Building a relationship with customers by creating a value rich customer experience with the aim to increase customer loyalty and referral business or word of mouth.
   
3. Standing out among competitors and being the brand of choice with customers with a well-defined Brand DNA.
   
4. Defining the product and service portfolio to suit the consumers.
   
5. Designing market research instruments to understand their customers better.
   
6. Putting the entire plan into a single page using the Business Canvas Model for easier communication to all stakeholders.
   
7. Articulating business goals, how to achieve those goals and what actions needs to be taken to arrive at success.
   
8. Budgeting for the activities and developing a projected Profit & Loss snapshot.

• Business leaders, founders and marketing practitioners who feels that there is more to marketing than what they are currently practicing.
  
• Marketing practitioners who doubt the need for a marketing plan
  
• Personnel working in the marketing department and is new to the marketing discipline
  
• Marketing & Brand Executives and Managers
  
• Anyone seeking a better understanding of business planning

The course is highly interactive and is conducted online. The aim of this course is to have the participants put the knowledge that they have acquired during the workshop into practice.

The course methodology uses a complete learning system with well-defined objectives that are achieved through: interactive lectures, case studies, discussion sessions and group exercises.

• “Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”.
  Marketing Manager
• “Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.”
  Business Development Director
• “Sharon provided good examples with materials and appropriate explanation. A very well-structured course.”
  Marketing Director
• “Simple but effective.”
  HR Manager
• “What I like most about the course is now I have enhanced confidence during a presentation.”
  Environment Engineer