SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED
Sharon Lee is passionate about Marketing, Branding, Product Innovation, Corporate Strategy and Design Thinking and has been a practitioner for the past 30 years. Since the COVID pandemic, she has been involved in coaching entrepreneurs and businesses who are looking to start-up or to rise above their competition. Sharon’s experience in the business environment, Design Thinking and academics puts her in the strong position to see through challenges businesses face, help her participants arrive at the solution and support them in implementing the plans.
Sharon is a successful business builder, putting several international brands to No. 1 position in Malaysia, created new products, constructed brand DNAs in the Fast-Moving Consumer Goods and Over-The-Counter industries.
Sharon has taken her commercial wisdom further by applying her commercial interest into creating an online business for herself. This is her current pet project which she aims to launch in 2021.
“I am on a journey of entrepreneurship to experience what SMEs go through so that I may be a better trainer and business coach.”
Sharon’s professional and academic background means her participants leave her courses with enthusiasm, empowered with ideas and processes they can bring to the office for implementation.
Virtual Classroom Training
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
When a great brand touches your life, you will choose it over other brands and tell everyone about it. |
FOCUSING ON |
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Malaysian companies need to be more brand-driven and not sales or offers-driven. These while help sell in the short term, might destroy the long term value and the strength of the brand. Brand must be managed like any other business asset and not just a legal trademark.”
Samir Dixit,
If your business has ambitions to be widely known, remembered and chosen by your potential customers over the competition, you need a strong brand. Brand building is a foundational practice adopted by enduring brands such as Singapore Airlines, McDonalds, Petronas, Maxis, Digi and the likes.
The brands you love don’t just happen by luck. It happens because those brands have taken the time to get clear about who they are, what makes them the most valuable and unique to you, and in many ways have pre-selected you to connect with. Brands do so because they understand the advantages their effort bring:
There is certainly an emotional link between a chosen brand and its customers. The brands you love most are the ones you feel understand you and your needs. They’re the ones who can inspire you to say, “This brand is for ME!” “I love McDonalds!” or “I love Apple”. The benchmark is set, and you too can now plan to start hearing your customers share just how much they L-O-V-E doing business with your brand. |
HERE ARE SOME RECENT TESTIMONIALS FROM HER TRAINING PARTICIPANTS: |
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OBJECTIVES |
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WHO SHOULD ATTEND |
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METHODOLOGY |
This course is highly interactive and is conducted online. The aim of this course is to have the participants apply the knowledge that they have acquired during the course into their businesses. The course methodology uses a complete learning system with well-defined objectives that are achieved through: interactive lectures, case studies, discussions and exercises. |
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