IPA Training is Registered with
Learn from the Best
SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED
Sharon Lee is passionate about Marketing, Branding, Product Innovation, Corporate Strategy and Design Thinking and has been a practitioner for the past 30 years. Since the COVID pandemic, she has been involved in coaching entrepreneurs and businesses who are looking to start-up or to rise above their competition. Sharon’s experience in the business environment, Design Thinking and academics puts her in the strong position to see through challenges businesses face, help her participants arrive at the solution and support them in implementing the plans.
Sharon is a successful business builder, putting several international brands to No. 1 position in Malaysia, created new products, constructed brand DNAs in the Fast-Moving Consumer Goods and Over-The-Counter industries.
Sharon has taken her commercial wisdom further by applying her commercial interest into creating an online business for herself. This is her current pet project which she aims to launch in 2021.
“I am on a journey of entrepreneurship to experience what SMEs go through so that I may be a better trainer and business coach.”
Sharon’s professional and academic background means her participants leave her courses with enthusiasm, empowered with ideas and processes they can bring to the office for implementation.
Venue Details
Virtual Classroom Training
Contact us
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
FOCUSING ON |
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OBJECTIVES |
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This course will help you understand brand management responsibilities, learn marketing jargons for better understanding and alignment with clients, business partners; research and advertising agencies, the sales team and other marketing colleagues. Importantly, this course furnishes you with the understanding necessary to champion the marketing process.
The emphasis of this course will be on the study of fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of marketing, including situation analysis, the development of marketing objectives and strategies, the marketing mix, research, target marketing, segmentation, product development, forecasting and budgeting.
Discuss marketing jargons, retailing, wholesaling, promotion, and advertising functions; examine their interplay and timing; and learn how they propel a business, consider the role of the consumer, changing lifestyles, current developments in the global market that affect marketing. |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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WHO SHOULD ATTEND |
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METHODOLOGY |
| The course is highly interactive and is conducted online. The aim of this course is to have the participants put the knowledge that they have acquired during the workshop into practice. The course methodology uses a complete learning system with well-defined objectives that are achieved through: lectures, case studies, discussion sessions and group exercises. |
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