Developing an Effective Digital & Online Marketing Strategy

29 Sep, 2021, Virtual Classroom Training

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Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Digital & Online Stories
  • Module 2: Digital & Online Strategies
  • Module 3: Mapping Out A Digital & Online Strategic Plan
  • Module 4: Practical Examples Of Digital & Online Methods
  • Module 5: How To Design An Effective Digital & Online Strategy And Campaign
  • Module 6: Practical Digital & Technology Tools
  • Module 7: Measuring And Monitoring Your Overall Digital & Online Strategy
COURSE OBJECTIVES

Every day, millions of photos and stories are shared by people from all walks of life, all over the world, using Online and Mobile Platforms such as Instagram, Facebook and other Digital Media Touch points. Content is shared, commented upon and edited, reposted and some even earn income! Businesses need to recognize the importance of having an effective Digital & Online Marketing Strategy to Position themselves and Grow their Businesses.

 

This is a one (1) day dynamic interactive workshop course that enables participants to learn how to apply Digital & Online Marketing Methods and Principles to position their businesses and products & services more effectively, improve sales, gain more brand visibility and improve overall growth and sustainability.

 

This course will break down all the required steps that you can use in a much more practical manner to boost sales, income and brand in the fastest time possible, without spending a fortune!

WHO SHOULD ATTEND
  • Business Owners & Entrepreneurs
  • Marketing Heads
  • Business Development Executives & Managers
  • Senior Managers
  • Heads of Departments & Managers
  • Executives
  • Team Leaders
  • Those Interested in Enhancing Their Knowledge
METHODOLOGY

The 1-day course is highly interactive and uses a variety of practical cases, audio-visual content and hands on simulations.

 

It also encourages Discussion and Mapping Activities. Participants will be given the opportunity to learn how to craft out and map a Digital & Online Marketing Roadmap to steer their business or department and have a break through during the Pandemic, using Digital & Online Methods, Tools and Techniques.

COURSE CONTENT
9:00

MODULE 1: DIGITAL & ONLINE STORIES

  • Background of Digital & Online Growth
  • Differences between Digital & Online
  • How Content can be used by Individuals and Businesses
  • Why Digital & Online Strategy is even More Important during a Crisis
  • Practical Examples
  • WHAT, WHY, WHO of Digital & Online Campaigns
  • Summary
10.00

MODULE 2: DIGITAL & ONLINE STRATEGIES

  • Practical Case # 1: Real World Example
  • Digital & Online Framework and Examples
  • Key Components in Digital & Online Strategy and How and Why it is Important to Everyone: The ‘Content’ Factor
  • Asking Questions and Defining a Digital & Online Strategy Checklist
  • Summary
11.00

MODULE 3: MAPPING OUT A DIGITAL & ONLINE STRATEGIC PLAN

  • What is a Digital & Online Strategic Plan?
  • The What, Why, Who, When & How of Digital & Online Strategy
  • How Digital & Online Methods, Tools and Techniques Come Into Play
  • Understanding Current Trends and Platforms such as FB, Instagram, Websites etc
  • Applying Digital & Online Methods and Ideas into a Strategic Plan and Seeing Practical Results – Asking Questions
  • Practical Case # 2: Real World Example
  • Summary
12.00

MODULE 4: PRACTICAL EXAMPLES OF DIGITAL & ONLINE METHODS

  • What are examples of Digital Methods, Tools, Techniques that can be used?
  • How Digital & Online Methods, Tools & Techniques can be Applied to various
    Situations: Working with a Budget and Time
  • Components of Digital & Online Transformation: Online & Multimedia Tools
  • Industry Practices and Benchmarks – Asking Questions
  • Practical Case # 3: Real World Example
  • Summary
1.00 Lunch
2.00

MODULE 5: HOW TO DESIGN AN EFFECTIVE DIGITAL & ONLINE STRATEGY AND CAMPAIGN

  • Steps in Designing an Effective Digital & Online Strategy and Campaign
  • Analysis & Mapping Techniques
  • Simulations and Hands On Activity – Asking Questions
  • Practical Case # 4: Real World Example
  • Summary
3:00

MODULE 6: PRACTICAL DIGITAL & TECHNOLOGY TOOLS

Real Life Applicability in:
- Marketing & Sales
- Business Development
- Visibility & Branding
- Networking
- Positioning

  • Defining and Enhancing the Checklist Strategy
  • How Digital & Online models can Improve Visibility and Grow Your Business and Organization / Department
  • Do’s & Don’t’s – Asking Questions
  • Summary
4.00 MODULE 7: MEASURING AND MONITORING YOUR OVERALL DIGITAL & ONLINE STRATEGY
  • Setting Practical Goals & Targets
  • Measuring Strategic Targets & Milestones
  • Building a Sustainable Model for Work and Business
  • Finding What Works For You: The Optimal Plan!
  • Moving forward Action Plan (MAP) – Asking Questions
  • Summary
4.45 REVIEW, RECAP & WRAP UP
5:00 End of Course