Writing For Social Media

29 Sep, 2021, Virtual Classroom Training

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Learn from the Best


Faizal Zakaria
has extensive experience in the field of professional writing for almost 15 years. He started his career as a cadet journalist in the leading Bahasa Malaysia newspaper, Kosmo! in 2004 and his last position was Sub Editor when he left the organisation in December 2018.

 

Throughout his service with the Utusan Group, Faizal gained invaluable exposure in various desks such as the Special Reports Desk, News, Economics, Foreign, and the Sunday Desk. He is a Kajai Award recipient in 2004, the prestigious journalism award, presented by the Malaysian Press Institute and Petronas.

 

Faizal is also licensed by the Ministry of Higher Education to teach at universities. Among the universities he has lectured at include Mara University of Technology, University Selangor, SEGI University, Curtin University and Upper lowa University.

 

Faizal currently serves as a media consultant for several government departments. Apart from writing and editing, Faizal is involved in Skills Development Department (JPK) programmes under the Ministry of Human Resources as an Industry Expert

Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Introduction To The Media - Old And New
  • Choosing The Right Platform
  • How To Use The Tools
  • Righting The Write
  • Writing Rightly
  • Optimizing For SEO
  • Writing For Videos
  • Recommendations
OBJECTIVES

This informative, fun and practical Writing For Social Media course develops the skills you need to maximise your social media accounts when promoting your company, your products or increasing your social media presence.

 

To stay on top of your game and relevant in the business is to know how to create the best content that not only keeps your customers and gets you new ones, but also drives the purpose of your medium.

 

At the end of this course, you will be able to write content for different media platforms and create wholesome content for your target audience.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Knowing how to research and write the best website articles/blog posts.
  2. Knowing how to write radio/podcast scripts.
  3. Knowing how to write engaging content/scripts for social media.
  4. Knowing how to get your articles the eyeballs you need.
  5. Developing an analytical understanding of different social media platforms.
  6. Adapting your writing to different audiences and situations on different platforms.
  7. Writing and editing your work to make it clear, concise and easy to understand.
  8. Developing a basic understanding of social media management tools.
WHO SHOULD ATTEND
  • Social Media Content Creators
  • Social Media Executives/Managers
  • Writers Beginners/Intermediate
  • Digital Marketing Executives/ Managers
  • PR Executives/Managers
  • Heads of PR (Company-based)
  • Communications Managers
  • Media Managers
METHODOLOGY
Interactive Lectures, Real Case Studies, Exercises, Discussion, Examples and Q & A.
COURSE CONTENT
9:00

INTRODUCTION TO THE MEDIA - OLD AND NEW

  • The definition of social media, and why it can be valuable to your career as a writer
  • Taking the first step: Setting goals
  • Key elements of any social media platform
  • Examples of how writers use social media


 

CHOOSING THE RIGHT PLATFORM

  • What suits you the most?
  • An overview of the most popular social media networks, including Twitter, Facebook, LinkedIn, YouTube, and Flickr
  • How to determine which platform is best for you
  • Who are your tribe?
  • How to become part of a community that’s focused on your market/topic
  • The value of influencers
  • How to begin building relationships via social media
10.45

HOW TO USE THE TOOLS

  • Creating content in social media
  • Best practices
  • Managing your time to get the most value without becoming overwhelmed
  • Basic conventions such as ReTweeting, forum rules, etc.
  • Social management tools such as Apps and Hootesuite
  RIGHTING THE WRITE
  • The content creation process:
  • Purpose, Audience, Content
  • Broadcasting your message vs. Addressing your audience
  • Engaging your Audience: Give them a reason to hang around your Facebook group
  • Creating a buzz: Is your Twitter tweet worth tweeting about?
  • Do your homework
  • Writing style: Clarity, Conciseness and Correctness
  • Clarity: don’t make your audience think too much
  • Conciseness: using simple sentence structures, LIB method to create scannable text
  • Correctness: simplifying information flow, verifying facts, pro ofreading
  • Grammar: does it go out the window when it comes to Social Media?
1:00 Lunch
2:00

WRITING RIGHTLY

  • Structure - how to smooth the flow and understanding of the subject matter.
  • Syntax - how to arrange sentences and phrases in a way that passes across
    your message without any form of ambiguity.
  • Editing - how to purposefully edit your piece.
  • Final edit - tidying up everything you’ve written.
 

OPTIMIZING FOR SEO

  • Clarify what SEO content is.
  • Identify what SEO content is intended to achieve.
  • Understand the importance of well written content.
  • Pinpoint the different types of content and their purpose.
  • Write SEO web content with keywords and hyperlinks.
  • Create compelling SEO headings.
3.45 WRITING FOR VIDEOS
  • Writing for videos - Introduction
  • The 3-second rule
  • Hit them with your title/headline
  • Knock them with a good hook
  • Engage them with your meat
  • Make the ending sweet
  • Call To Action
  • Additional Information
  • Social video categories - Entertainment
  • Social video categories - News
  • Social video categories - Lifestyle
  • Scripting from exclusive interviews
 

FINAL NOTE

  • Recommendations
5:00 End of Course