• Overview Of Marketing Planning
  
• The Marketing Plan Process
  
• Core Marketing Strategies
  
• Choosing The Market To Serve
• Setting Smart Objectives
  
• Designing Customer Centric Marketing
  
• Tools For Managing The Marketing Effort
  
• Key Learnings And Application

Every entrepreneur and marketing practitioner needs to start off with an actionable marketing plan!

Learn how to develop a marketing plan that is practical. This course provides an easy to follow step-by-step approach to building a marketing plan that makes sense.

Templates and techniques will be shared and practiced-on to deliver an actionable, practical and useful marketing plan… one that is not grudgingly completed and left on the shelf or in the drawer until the following year.

This is a highly practical course, beyond textbook theories.

“Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”. Marketing Manager

“Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.” Business Development Director

“Sharon provided good examples with materials and appropriate explanation. A very well-structured course.” Marketing Director

“Simple but effective.” HR Manager

“What I like most about the course is now I have enhanced confidence during a presentation.” Environment Engineer

1. Developing a solid marketing plan based on a disciplined analytical approach.
   
2. Delivering to consumers by leveraging the organization’s competencies.
   
3. Deciphering and collecting vital market and competitive intelligence.
   
4. Identifying key success factors through the analysis of market intelligence and organization’s strength, weakness and competencies.
   
5. Developing SMART marketing objectives that are measurable and realistic.
   
6. Differentiating between objective, strategy and execution.
   
7. Identifying the right consumer for your business.
   
8. Positioning effectively to your target consumer.
   
9. Making marketing mix decisions that are strategic and aligned with the marketing plan.
   
10. Identifying the best advertising and promotional options.
    
11. Implementing the marketing plan.

• Entrepreneurs and Marketing Practitioners who feels that there is more to marketing than what they are currently practicing.
  
• Marketing Practitioners who doubt the need for a marketing plan.
  
• Personnel working in the marketing department and is new to the marketing discipline.
  
• Marketing Communication Managers.
  
• Stakeholders who work closely with marketing departments such as sales & commercial leaders, advertising, research and trade marketing personnel

The course is highly interactive. The aim of this course is to have the participants put the knowledge that they have acquired during the course into practice.

The training methodology uses a complete learning system with well-defined objectives that are achieved through: lectures, case studies, discussion sessions and group exercises.