Developing An Impactful Marketing Plan

28 Oct, 2021, Virtual Classroom Training

IPA Training is Registered with

Learn from the Best

SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED

 

Sharon Lee is passionate about Marketing, Branding, Product Innovation, Corporate Strategy and Design Thinking and has been a practitioner for the past 30 years. Since the COVID pandemic, she has been involved in coaching entrepreneurs and businesses who are looking to start-up or to rise above their competition. Sharon’s experience in the business environment, Design Thinking and academics puts her in the strong position to see through challenges businesses face, help her participants arrive at the solution and support them in implementing the plans.

 

Sharon is a successful business builder, putting several international brands to No. 1 position in Malaysia, created new products, constructed brand DNAs, in the Fast Moving Consumer Goods and Over-The-Counter industries.

 

Sharon has taken her commercial wisdom further by applying her commercial interest into creating an online business for herself. This is her current pet project which she aims to launch in 2021.

 

“I am on a journey of entrepreneurship to experience what SMEs go through so that I may be a better trainer and business coach.”

 

Sharon’s professional and academic background means her participants leave her courses with enthusiasm, empowered with ideas and processes they can bring to the office for implementation.

Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Overview Of Marketing Planning
  • The Marketing Plan Process
  • Core Marketing Strategies
  • Choosing The Market To Serve
  • Setting Smart Objectives
  • Designing Customer Centric Marketing
  • Tools For Managing The Marketing Effort
  • Key Learnings And Application
OBJECTIVES

Every entrepreneur and marketing practitioner needs to start off with an actionable marketing plan!

 

Learn how to develop a marketing plan that is practical. This course provides an easy to follow step-by-step approach to building a marketing plan that makes sense.

 

Templates and techniques will be shared and practiced-on to deliver an actionable, practical and useful marketing plan… one that is not grudgingly completed and left on the shelf or in the drawer until the following year.

 

This is a highly practical course, beyond textbook theories.

HERE ARE SOME RECENT TESTIMONIALS FROM HER TRAINING PARTICIPANTS:

“Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”. Marketing Manager

 

“Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.” Business Development Director

 

“Sharon provided good examples with materials and appropriate explanation. A very well-structured course.” Marketing Director

 

“Simple but effective.” HR Manager

 

“What I like most about the course is now I have enhanced confidence during a presentation.” Environment Engineer

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Developing a solid marketing plan based on a disciplined analytical approach.
  2. Delivering to consumers by leveraging the organization’s competencies.
  3. Deciphering and collecting vital market and competitive intelligence.
  4. Identifying key success factors through the analysis of market intelligence and organization’s strength, weakness and competencies.
  5. Developing SMART marketing objectives that are measurable and realistic.
  6. Differentiating between objective, strategy and execution.
  7. Identifying the right consumer for your business.
  8. Positioning effectively to your target consumer.
  9. Making marketing mix decisions that are strategic and aligned with the marketing plan.
  10. Identifying the best advertising and promotional options.
  11. Implementing the marketing plan.
WHO SHOULD ATTEND
  • Entrepreneurs and Marketing Practitioners who feels that there is more to marketing than what they are currently practicing.
  • Marketing Practitioners who doubt the need for a marketing plan.
  • Personnel working in the marketing department and is new to the marketing discipline.
  • Marketing Communication Managers.
  • Stakeholders who work closely with marketing departments such as sales & commercial leaders, advertising, research and trade marketing personnel
METHODOLOGY

The course is highly interactive. The aim of this course is to have the participants put the knowledge that they have acquired during the course into practice.

 

The training methodology uses a complete learning system with well-defined objectives that are achieved through: lectures, case studies, discussion sessions and group exercises.

WHAT YOU WILL LEARN
8:30

OVERVIEW OF MARKETING PLANNING

  • Why Is Marketing Planning Important
9:15

THE MARKETING PLAN PROCESS

  • Components Of A Marketing Plan
  • Writing The Executive Summary
  • Situational Analysis
  • Resource Based Marketing
  • Analyzing The Competition
  • Identifying Critical Success Factors
  • Identifying Key Issues
10:45

CORE MARKETING STRATGIES

  • Identifying Sustainable Competitive Advantage
  CHOOSING THE MARKET TO SERVE
  • Selecting Target Market
  • Creating Consumer Value
11:30 SETTING SMART OBJECTIVES
  • Sales
  • Branding
12:30 Lunch
1:30

DESIGNING CUSTOMER CENTRIC MARKETING

  • Marketing Mix Strategies (7Ps)
2:45

DESIGNING CUSTOMER CENTRIC MARKETING

  • Marketing Mix Implementation Plan
4:00 TOOLS FOR MANAGING THE MARKETING EFFORT
  • On Time, On Budget
  • Measuring Marketing KPIs
5:00

KEY LEARNINGS AND APPLICATION

5:30 End of Course