Media Relations Works!

27 Oct, 2021, Virtual Classroom Training

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Learn from the Best


Faizal Zakaria
has extensive experience in the field of professional writing for almost 15 years. He started his career as a cadet journalist in the leading Bahasa Malaysia newspaper, Kosmo! in 2004 and his last position was Sub Editor when he left the organisation in December 2018.

 

Throughout his service with the Utusan Group, Faizal gained invaluable exposure in various desks such as the Special Reports Desk, News, Economics, Foreign, and the Sunday Desk. He is a Kajai Award recipient in 2004, the prestigious journalism award, presented by the Malaysian Press Institute and Petronas.

 

Faizal is also licensed by the Ministry of Higher Education to teach at universities.
Among the universities he has lectured at include Mara University of Technology,
University Selangor, SEGI University, Curtin University and Upper lowa University.

 

Faizal currently serves as a media consultant for several government departments. Apart from writing and editing, Faizal is involved in Skills Development Department (JPK) programmes under the Ministry of Human Resources as an Industry Expert

Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Michelle,
M - 019 363 7822
michelle@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Introduction To PR - Concepts Of Public Relations
  • Effective Messaging
  • Working For The Media
  • Media Training
  • Emerging Social Media & Media Relations
  • Experiential PR & Media Relations
  • Crisis Communication
  • Non-Profit Media Relations
OBJECTIVES

This course is designed to help Managers and Executives understand the principles of effective organizational communication.

 

Participants will be introduced to communication strategies and tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews.

 

The interactive course will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Understanding the principles of effective media relations.
  2. Developing strategic approaches to media communication.
  3. Understanding the use of tools such as press releases, press kits to support publicity programs.
  4. Organising and managing press conferences to achieve maximum results.
  5. Dealing with the media in interview and Q&A situations.
WHO SHOULD ATTEND

All PR Practitioners who are responsible in dealing with the Media and Public and in Corporate Relations including those in Marketing, Human Resource Development, Strategic Planning, Corporate Communication, Customer Service, Product Development, Market Research and Administration.

 

All Managers / Executives who need to establish and maintain effective media relations.

METHODOLOGY
Interactive Lectures, Real Case Studies, Exercises, Group Discussion and Q&A.
COURSE CONTENT
9:00

INTRODUCTION TO PR - CONCEPTS OF PUBLIC RELATIONS

Differences and Similarities in Public Relations, Advertising and Publicity

  • PR Versus Advertising
  • PR Versus Publicity
  • PR Versus Marketing
  • PR Versus Propaganda
  • PR Versus Spinning
  • Objectives of Public Relations, Advertising and Publicity
  • Advertising
  • Publicity
  • Public Relations


 

EFFECTIVE MESSAGING

The message

  • Goals of messaging
  • Messaging mapping strategies
  • Good vs. bad messaging
10.45

WORKING FOR THE MEDIA

Working with Reporters

  • Developing media lists
  • Building relationships
  • Tools of the trade

Media Outreach & Pitching

  • Overview of pitching techniques
  • Targeting your pitches

Writing for the Media

  • Writing for the press
  • Writing for social media & the web
  MEDIA TRAINING
  • Conducting interviews
  • Identifying/preparing spokespeople
  • Getting your message across on air
  • Handling hostile audiences/ reporters
  • Review and critique of media interviews
1.00

Lunch

2:00

EMERGING / SOCIAL MEDIA & MEDIA RELATIONS

  • Social media and journalism
  • Social media and public relations
  • Social media relations outreach strategies
 

EXPERIENTIAL PR & MEDIA RELATIONS

  • Press conferences
  • Live events and “publicity stunts”
  • Tours and demonstrations
  • Conferences & trade shows
3.45

CRISIS COMMUNICATION

  • Developing a crisis communication plan
  • Message preparation
  • Review of recent media crises
 

NON-PROFIT MEDIA RELATIONS

  • Media relations as primary strategy
  • Messaging around issues
  • Finding creative angles
5:00 End of Course