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Learn from the Best
Faizal Zakaria has extensive experience in the field of professional writing for almost 15 years. He started his career as a cadet journalist in the leading Bahasa Malaysia newspaper, Kosmo! in 2004 and his last position was Sub Editor when he left the organisation in December 2018.
Throughout his service with the Utusan Group, Faizal gained invaluable exposure in various desks such as the Special Reports Desk, News, Economics, Foreign, and the Sunday Desk. He is a Kajai Award recipient in 2004, the prestigious journalism award, presented by the Malaysian Press Institute and Petronas.
Faizal is also licensed by the Ministry of Higher Education to teach at universities.
Among the universities he has lectured at include Mara University of Technology,
University Selangor, SEGI University, Curtin University and Upper lowa University.
Faizal currently serves as a media consultant for several government departments. Apart from writing and editing, Faizal is involved in Skills Development Department (JPK) programmes under the Ministry of Human Resources as an Industry Expert
Venue Details
Virtual Classroom Training
Contact us
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
FOCUSING ON |
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OBJECTIVES |
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This course is designed to help Managers and Executives understand the principles of effective organizational communication.
Participants will be introduced to communication strategies and tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews.
The interactive course will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations. |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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WHO SHOULD ATTEND |
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All PR Practitioners who are responsible in dealing with the Media and Public and in Corporate Relations including those in Marketing, Human Resource Development, Strategic Planning, Corporate Communication, Customer Service, Product Development, Market Research and Administration.
All Managers / Executives who need to establish and maintain effective media relations. |
METHODOLOGY |
| Interactive Lectures, Real Case Studies, Exercises, Group Discussion and Q&A. |
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