Beginning To End, Step-By-Step Practical Marketing Management

24-25 Nov, 2021, Virtual Classroom Training

IPA Training is Registered with

Learn from the Best

COURSE LEADER 1
SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED

 

Sharon Lee is passionate about Marketing, Branding, Product Innovation, Corporate Strategy and Design Thinking and has been a practitioner for the past 30 years. Since the COVID pandemic, she has been involved in coaching entrepreneurs and businesses who are looking to start-up or to rise above their competition. Sharon’s experience in the business environment, Design Thinking and academics puts her in the strong position to see through challenges businesses face, help her participants arrive at the solution and support them in implementing the plans.

 

Sharon is a successful business builder, putting several international brands to No. 1 position in Malaysia, created new products, constructed brand DNAs in the Fast-Moving Consumer Goods and Over-The-Counter industries.

 

Sharon has taken her commercial wisdom further by applying her commercial interest into creating an online business for herself. This is her current pet project which she aims to launch in 2021.

 

“I am on a journey of entrepreneurship to experience what SMEs go through so that I may be a better trainer and business coach.”

 

Sharon’s professional and academic background means her participants leave her courses with enthusiasm, empowered with ideas and processes they can bring to the office for implementation.

COURSE LEADER 2

JOSHUA LEE
• Certified Professional Trainer, IPMA (UK)
• Certified HRDF Trainer
• Certified NLP Practitioner
• Certified Neuro-Semantics Practitioner
• Certified Hypnosis and Time-Lines Practitioner

 

“Empowering people creates sustainable growth and success”. Joshua Lee focus in helping organizations improve their sales efficiency, building leadership dynamic and cultivate team alliance. By igniting the power and passion in people, Joshua helps organization top leaders to unite their team members to drive stretchable results.

 

Joshua Lee is the proud winner of the 100 Most Influential Young Entrepreneurs (MIYE) for year 2019. Joshua is a Certified Professional Trainer (CPT), from the International Professional Managers Association (IPMA), UK. He is also a HRD Corp certified trainer. Joshua’s forte is on sales and negotiation, where he has trained and helped many sales leaders and salespersons to achieve 3X growth in their sales results.

 

Now Joshua is leading organizations in digital transformation using automation tools. These tools include marketing automation, sales automation and chatbot automation. Joshua’s keynote topics include “How to 3X your sales without hiring additional salesperson?”. Automation helps organization to increase sales revenue from marketing campaigns. With automation, organizations can now understand customers behaviour better, build closer customer engagement, and duplicate more time for the team. These help organizations to save money, while systemize their entire marketing and sales pipeline for business growth.

 

Joshua has trained and consulted many large corporations, to help them to drive better sales results and efficiency. To name a few, Joshua’s notable customers include Honda, Maybank Group, Mah Sing Group, Carrefour China, Seri Pajam Development, and Lagenda Erajuta. Joshua is also a sought-after speaker at iProperty. He has been frequently invited as keynote speaker at iProperty Expo and he has also trained more than 150 iProperty agents to drive better sales results.

 

A little background about Joshua. Joshua was an ex-banker. With 9 years of sales experience in the banking industry, he has successfully helped the bank to bring in more than 100 new business pipelines, including SMEs, multi-national and listed companies. He has the experience in closing higher ticket sales, dealing with CEOs, directors, general managers, finance managers and HR managers.

Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Phoebe,
M - 019 363 7822
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Overview Of Marketing Planning
  • Proven Universal Marketing Models Necessary For All Businesses
  • The Marketing Plan
  • Core Marketing Strategies
  • Choosing The Market To Serve
  • Setting Smart Objectives
  • Lead Generation Automation And Content Strategy
  • Lead Magnets To Generate Leads
  • Why Email Marketing?
  • Automation Strategy To Nurture Customers
  • Using Automation To Convert More Sales
  • Designing Customer Centric Marketing
  • Tools For Managing The Entire Marketing Function
COURSE OBJECTIVES

This is a highly practical course that combines ‘What you learnt at the university’ with “What I have Learnt from the School of Hard Knocks”.

 

This 2-day course provide participants with the ability to champion from beginning to end, the marketing management specialization including growing sales through lead generation using automation to nurturing leads to convert them to be customers.

 

The emphasis of this course will be on proven marketing models and tools, developing an actionable Marketing Plan and Lead Generation automation using content strategy.

 

Experience how to use world class marketing practices to deliver sales and financial results.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Knowing the importance of the marketing function in an organization.
  2. Understanding the financial impact of marketing decisions.
  3. Mastering the techniques to strategically improve your company’s performance.
  4. Developing a solid marketing plan, step by step for your company.
  5. Learning the various ways of collecting market intelligence and deciphering them.
  6. Identifying the key success factors for your company and build strategies around them.
  7. Knowing how to make marketing mix (7Ps) decisions that are consumer centric and strategic
  8. Managing the day-to-day marketing operations and reacting to market changes.
  9. Understanding how to use content strategy to increase lead generation.
  10. Learning the art of educate to sell.
  11. Using the power of email marketing.
  12. Obtaining automation strategies to nurture clients from cold leads to hot leads.
  13. Learning the secrets of sales conversion using content.
WHO SHOULD ATTEND
  • Marketing Practitioners Who Feel That There Is More To Marketing Than What They Are Currently Practicing
  • Marketing Practitioners Who Need To Deliver Sales Results
  • Personnel In The Marketing Department Who Are New To The Marketing Discipline
METHODOLOGY

This course is highly interactive and is conducted online. The aim of this course is to have the participants apply the knowledge that they have acquired during the course into their businesses.

 

The course methodology uses a complete learning system with well-defined objectives that are achieved through: Interactive Lectures, Case Studies, Discussions And Exercises.

DAY 1
9:00

OVERVIEW OF MARKETING PLANNING

  • Why Is Marketing Planning Important
  • The Financial Impact Of Marketing Decisions
  • Role Of Marketing
  • Understanding Various Marketing Concepts
 

PROVEN UNIVERSAL MARKETING MODELS NECESSARY FOR ALL BUSINESSES

  • Competitiveness Mapping
  • Customer Journey Management
  • Competitive Sustainable Advantage
  • Customer Loyalty
10.45

THE MARKETING PLAN

  • Components Of A Marketing Plan
  • Writing The Executive Summary
  • Situational Analysis
  • Resource Based Marketing
  • Analyzing The Competition
  • Identifying Critical Success Factors
  • Identifying Key Issues
1:00 Lunch
2:00

CORE MARKETING STRATEGI

 

CHOOSING THE MARKET TO SERVE

  • Selecting Target Market
  • Creating Consumer Value
3:45

SETTING SMART OBJECTIVES & STRATEGIES

  • Sales & Branding Metrics
  • Marketing Strategies
5:00 End of Day 1
DAY 2
9:00

LEAD GENERATION AUTOMATION AND CONTENT STRATEGY

  • Design Hooks To Grab Attention
  • Message Structure That Is Relatable To Your Audience
 

LEAD MAGNETS TO GENERATE LEADS

  • How To Use Lead Magnet As Different Hooks To Generate FREE Lead
 

WHY EMAIL MARKETING?

  • Automation Tools To Track Email Metrics
  AUTOMATION STRATEGY TO NUTURE CUSTOMERS
  • The Power Of Automation
  • Automation Strategies
1.00

Lunch

2:00

USING AUTOMATION TO CONVERT MORE SALES

  • The 3 Pillars Of Revenue To Increase Sales Revenue
  • Automate Email Campaigns
  • Incentivize Customers To Buy NOW
 

DESIGNING CUSTOMER CENTRIC MARKETING

  • Marketing Mix Implementation Plan
3:45

TOOLS FOR MANAGING THE ENTIRE MARKETING FUNCTION

  • On Time, On Budget
  • Tracking And Measuring Marketing KPIs
  • Contingency Plan
5:00 End of Course