Branding Your Business

20 Dec, 2021, Virtual Classroom Training

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Learn from the Best

SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED

 

Sharon Lee is passionate about Marketing, Branding, Product Innovation, Corporate Strategy and Design Thinking and has been a practitioner for the past 30 years. Since the COVID pandemic, she has been involved in coaching entrepreneurs and businesses who are looking to start-up or to rise above their competition. Sharon’s experience in the business environment, Design Thinking and academics puts her in the strong position to see through challenges businesses face, help her participants arrive at the solution and support them in implementing the plans.

 

Sharon is a successful business builder, putting several international brands to No. 1 position in Malaysia, created new products, constructed brand DNAs in the Fast-Moving Consumer Goods and Over-The-Counter industries.

 

Sharon has taken her commercial wisdom further by applying her commercial interest into creating an online business for herself. This is her current pet project which she aims to launch in 2021.

 

“I am on a journey of entrepreneurship to experience what SMEs go through so that I may be a better trainer and business coach.”

 

Sharon’s professional and academic background means her participants leave her courses with enthusiasm, empowered with ideas and processes they can bring to the office for implementation.

Venue Details

Virtual Classroom Training

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Phoebe,
M - 019 363 7822
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

When a great brand touches your life, you will choose it over other brands and tell everyone about it.
FOCUSING ON
  • Introduction
  • Attract The Customers You Want
  • Find Out Which Buttons To Press With Your Customers
  • What Differentiates Your Brand
  • Creating The DNA Of Your Brand
  • Key Learnings And Application

Malaysian companies need to be more brand-driven and not sales or offers-driven. These while help sell in the short term, might destroy the long term value and the strength of the brand. Brand must be managed like any other business asset and not just a legal trademark.”

 

Samir Dixit,
Managing Director of Brand Finance Asia Pacific

 

If your business has ambitions to be widely known, remembered and chosen by your potential customers over the competition, you need a strong brand. Brand building is a foundational practice adopted by enduring brands such as Singapore Airlines, McDonalds, Petronas, Maxis, Digi and the likes.

 

The brands you love don’t just happen by luck. It happens because those brands have taken the time to get clear about who they are, what makes them the most valuable and unique to you, and in many ways have pre-selected you to connect with. Brands do so because they understand the advantages their effort bring:

  • Customer recognition. A customer is more likely to choose a brand that they recognize over something unfamiliar, even if they do not know a great deal about your company at the time.
  • Competitive edge in the market. Your brand is what differentiates you in the marketplace. What a strong brand stands for cannot be easily copied.
  • Easy introduction of new products. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products.
  • Customer loyalty and shared values. When you build a strong brand, you convey these values to build an emotional connection with customers than may last a lifetime.
  • Enhanced credibility and ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.

 

There is certainly an emotional link between a chosen brand and its customers. The brands you love most are the ones you feel understand you and your needs. They’re the ones who can inspire you to say, “This brand is for ME!” “I love McDonalds!” or “I love Apple”. The benchmark is set, and you too can now plan to start hearing your customers share just how much they L-O-V-E doing business with your brand.

HERE ARE SOME RECENT TESTIMONIALS FROM HER TRAINING PARTICIPANTS:
  • “Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”.
    Marketing Manager
  • “Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.”
    Business Development Director
  • “Sharon provided good examples with materials and appropriate explanation. A very well-structured course.” Marketing Director
  • “Simple but effective.”
    HR Manager
  • “What I like most about the course is now I have enhanced confidence during a presentation.”
    Environment Engineer
OBJECTIVES
  1. Creating and defining your own Brand DNA by giving it mind, body and soul.
  2. Developing your Brand’s direction for Pre-Marketing messaging for successful marketing and branding (your web developer, social media team, PR experts, graphic designers, videographers, photographers, copy writers and sales & marketing team will LOVE this).
  3. Attracting the customers, you want.
  4. Getting crystal clear about what differentiates your brand and how to effectively position your brand for your specific market.
  5. Defining your brand strategy and attain your exciting brand vision.
WHO SHOULD ATTEND
  • Entrepreneurs, Marketing Practitioners and Business Leaders
  • who wonders why some brands are so well known and loved
  • who thinks that brand loyalty and brand relationship happens by chance and luck
  • who feels that they need an extra ‘something’ to boost their brand and to achieve higher performance
  • who aims for a long term prosperous business
  • who wants to attract customers and keep them coming back
  • who feels that there is more to marketing than what they are currently practicing
METHODOLOGY
This course is highly interactive and is conducted online. The aim of this course is to have the participants apply the knowledge that they have acquired during the course into their businesses. The course methodology uses a complete learning system with well-defined objectives that are achieved through: interactive lectures, case studies, discussions and exercises.
COURSE CONTENT
9.00

INTRODUCTION

 

ATTRACT THE CUSTOMERS YOU WANT

  • Who are your customers and why would they prefer your brand over other brands?
  • Get to know your customers up close and personal
12.00

FIND OUT WHICH BUTTONS TO PRESS WITH YOUR CUSTOMERS

  • What is important for them
  • What keeps them away from your brand
11.30 WHAT DIFFERENTIATES YOUR BRAND
  • Your brand against the competition
  • How do you compete and outlast the competition?
1.00 Lunch
2.00

CREATING THE DNA OF YOUR BRAND

  • The Body
  • What value does the brand bring to the table
  • The love language of your brand
  • The personality of your brand
  • The values your brand represent
  • Who is your brand?
4.30

KEY LEARNINGS AND APPLICATION

5.00 End of Course