Design Thinking: Design Led Strategies Creating & Developing Ideas for Your Challenge

25-26 Jan, 2022, Remote Online Training - Public

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SHARON LEE
SENIOR TRAINER & COACH
HRDF CERTIFIED
Coming from diverse disciplines of Product Innovation, Marketing, Branding, Creative Thinking and Corporate Strategy, Sharon Lee has incorporated the methodologies of Design Thinking into projects to great results.

 

Some tangible results Sharon experienced personally with the application of Design Thinking methodologies

  • Hundreds of product ideas in 2 days
  • 6 annual marketing plans in 2 days
  • Product Innovation ideas plus bonus Marketing Plan in half a day
  • Corporate Business Plan in 2 days
  • High level buy in from all project stakeholders resulting in record breaking new product launch in market which became no 1 in the market

“I have applied the principles of Design Thinking to solve many commercial challenges; from Product Innovation to Business Planning, Marketing Planning and Creative Problem Solving.

 

It is one a reliable method because Design Thinking includes the voices of consumers and people who have a stake in the project. As a project leader for Product Innovation and Marketing, I experienced great success in delivering projects on time as well as meeting commercial goals. I credit this to the methods of Design Thinking which enables positive working experience within the team and with stakeholders, which, is so necessary to help move the project along the pipeline faster, better, smoother."

 

Sharon practised Design Thinking methodologies for 15 years in various industries such as nutritional food, supplements, food & beverage, commodities and non- profits.

 

Sharon’s participants leave her training sessions feeling empowered with ideas and processes they can bring to the office for implementation.

Venue Details

Remote Online Training - Public

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Overview of Design Thinking
  • Module 2: Empathize
  • Module 3: Define
  • Module 4: Ideate
  • Module 5: Prototype
  • Module 6: Test
  • Module 7: Design Thinking Based Culture

    Learning the system companies like Apple, IBM, Bank of America, AirBnB apply to strategically move from complexity to innovation success.
COURSE OBJECTIVES

Business complexity normally originates from two sources, human and high speed in technology change. Today, we are dealing with a rapidly changing norm brought on by global scale adjustments to keep citizens safe. This rapid change has brought on opportunities for a few and much more headaches for a lot more businesses.

 

How do companies stay in the forefront, prepared for the unknown future? How do they move faster, think faster, change faster?

 

This is where Design Thinking comes to the picture and it is fast becoming the must-know capacity enhancing skill, equipping people with the ability to deal with complexity and uncertainty in business.

 

In 14 hours, you’ll learn over 20 concepts and tools that can be used in your own business setting to arrive at ideas and business decisions that are strategic and customer-centered.

 

This course is for managers and team leaders who are looking for tools and techniques to introduce exciting, innovative products or services to market. It is applicable to a range of organizations from small-medium sized enterprises to corporates, and across a range of industrial segments.

 

This course helps address the pressure managers face to be innovative and to introduce breakthrough products and services for their customers. One of the many issues are, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges.

 

Participants will learn how to arrive at as well as introduce breakthrough ideas. We will use case studies to experience a deep-dive into the practical application and impact of these strategies in a business.

 

By the end of this course, you will have a set of tools for product design and development to increase greatly the chance of the new introduction being successful in the marketplace.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Being able to lead innovation and increase your organization’s innovation capability.
  2. Integrating cutting-edge creative practices into your work and corporate culture.
  3. Understanding Design Thinking in the organization context.
  4. Understanding what Design-Led Strategy is.
  5. Applying problem-solving approaches to organizational challenges.
  6. Creating strategies and ideas that are effective, with the voice of stakeholders.
  7. Applying Design-Led Strategy as a vehicle to communicate corporate strategy.
WHO SHOULD ATTEND
  • Product Innovation Leaders
  • Brand Owners
  • Marketing Managers
  • Corporate Coaches
  • Corporate Strategic Planners

    This course is designed for Senior Executives, Team Leaders, Entrepreneurs who want to strengthen their ability to lead innovation in product and services and enhance their organization’s capability to make strategic innovation decisions to complex business environment.
METHODOLOGY
You will experience various teaching methodology that are known to improve knowledge retention rate i.e. Interactive Lectures, Reading, Audio/Visual, Demonstration, Discussion Group and Practical Application.
WHAT YOUR COLLEAGUES ARE SAYING ABOUT THE COURSE…
  • “Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”.
    Marketing Manager
  • "Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.”
    Business Development Director
  • "Sharon provided good examples with materials and appropriate explanation. A very well-structured course."
    Marketing Director
  • "Simple but effective”
    HR Manager
DAY 1
9:00

Module 1: OVERVIEW OF DESIGN THINKING

  • The concept of Design Thinking
  • What Design Thinking is and is not

    OUTCOME
  • Participants are able to define the concept of Design Thinking
  • Participants understand the overview and scope of the Design Thinking process
10.45

Module 2: EMPATHIZE

  • Empathy influences the outcomes of Design Thinking
  • Empathetic research techniques and guidelines

    OUTCOME
  • Participants are able to articulate and practice empathy in the Design Thinking process
  • Participants are able to explain guidelines for conducting empathetic research
1:00 Lunch
2:00

Module 3: DEFINE

  • Problem definition statement for the ‘real’ customers
  • PoV in defining the design problem

    OUTCOME
  • Participants are able to apply the PoV template
  • Understand the structured process of PoV.
3:45

Module 4: IDEATE

  • Create ideas by listening to stakeholders
  • The how–to of conducting a successful ideating session
  • Screening down and prioritizing ideas

    OUTCOME
  • Experience ideation tools in facilitated creative ideation process.
5:00 End of Course
DAY 2
9:00

Module 5: PROTOTYPE

  • Gathering user feedback and testing solutions
  • Types of prototyping
  • Minimum Viable Product

    OUTCOME
  • Learners to articulate what is prototyping in design thinking.
  • Experience how having the prototype helps communication.
  • Design a prototype concept.


10.45

Module 6: TEST

  • Building real products using design strategy principles
  • Steps of a successful testing approach
  • Mindset approach in the test phase

    OUTCOME
  • Able to apply feedback from the test to the case.
1:00 Lunch
2:00

Module 7: DESIGN THINKING BASED CULTURE

  • Applications of Design Thinking methodologies for strategic business strategies
  • Transitioning to a Design Based culture

    OUTCOME
  • Learners able to experience design thinking transitioning to strategic thinking.
  • Able to articulate how Design Thinking can generate positive customer experience.
5:00 End of Course