Effective Crisis Management And Communications

26 May, 2022, Remote Online Training - Public

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Geetha is an experienced media professional, who has worked with several print and online media, public relations consultant, sub-editor for a news agency and marketing communications (Marcomm) manager.

 

Her vast work experience in Malaysia and abroad has allowed her to work and associate with people from various domains. She is a professional writer/editor with excellent inter-personal and people-management skills. She has been actively relating with people of various cultural backgrounds to bridge grey areas in communications to comprehend the industry needs of an organisation. However, she holds highest acclaim for her work in the media industry especially in communications, editing and writing areas, and media handling/relations.

 

She started her career as a Journalist and rose to Staff Correspondent for The Sun Media Group and ventured out to Multimedia University to work with Diploma students before joining an international training service provider. Given her strong competency with the English language and Bahasa Malaysia, she continued to work with the media and joined Bernama (Malaysian National News Agency) as a sub-editor for the economics desk (wires) before joining the hotel industry as Marcomm Manager.

 

Her core programmes include speaking and writing skills, public relations, media handling, effective presentation and communications skills including critical/crisis communications, and digital marketing.

 

Some of her key clients she has worked with on various programmes are Royal Selangor Golf Club, Martin Brower, Cradle Fund Malaysia, Bank Negara Malaysia, AIA Shared Services, TTCS Tax Consultants, My Town and Ehsan Group of Companies and HRDF Penjana programmes.

Venue Details

Remote Online Training - Public

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Understanding Crisis Communication
  • Communication During a Crisis – Critical Communications
  • Types of Crisis Communication
  • Case Studies
  • Managing the Media
OVERVIEW

A crisis can strike anytime in many forms. Overcoming a crisis is a test to your organization, in full.

Perception and reputation are everything in today’s world of 24-hour news.

Your corporate reputation may be in exceptional health, but it will all come to nothing if a crisis is not managed effectively. Crisis communication is among the most important assurances you can provide to safeguard your company’s public brand.

Prepare your organisation for the unknown and with the understanding of handling and managing crisis.

You are in control of how you prepare for a crisis, but you are not in control of the possibilities and circumstances.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Becoming proficient in communicating and handling media during and after crisis.
  2. Creating an effective Communication Plan aligned to your business strategy and goals.
  3. Communicating the crisis effectively to a diverse audience – employees, customers, shareholders, etc.
  4. Determining who should be communicating the message - internally and externally.
  5. Communicating via social media - Learning from real life experiences and case studies.
  6. Re-establishing and earning trust of employees/ stakeholders during/after crisis using standard/ professional communication style/language/tone.
  7. Enhancing corporate communications profile and the role of the crisis communications team.
  8. Engaging confidently with the media.
WHO SHOULD ATTEND
  • Public Relations / Public Affairs
  • Corporate Communications
  • Marketing Communications
  • Corporate Affairs / External
  • Media Relations / Corporate Media

This course is designed for management / senior management who need to generate, revise and evaluate their crisis plans and see value in understanding how the media works and learning to effectively deal with them while forging a healthy working relationship.

 
METHODOLOGY
Highly interactive course combining hands-on methods to understand concepts and best practices. Facilitation approaches are designed to reinforce understanding and learning and retention
COURSE CONTENT
9:00

UNDERSTANDING CRISIS COMMUNICATION

  • Understanding the importance of communicating during a crisis
  • Identifying and forming the crisis team
  • Knowing the crisis communication strategy/ plan
  • Determining roles of the crisis team – crisis leadership


10.45

COMMUNICATION DURING A CRISIS – CRITICAL COMMUNICATIONS

  • Preparing strategies and crisis information/ plan
  • Planning clear communication – media release/documents/social media/intranet
  • Identifying communication platforms/action protocols – control of information
  • Training the speaker, answering questions effectively and packaging the message smartly
12.00

TYPES OF CRISIS COMMUNICATION

  • Identifying the best suitable method/plan
  • Preparing clear messages/information (press release, updates on social media, etc)
  • Communication with media (handling diverse types of media interviews)
  • Do’s and don’ts of communication during a crisis
1:00 Lunch
2:00

CASE STUDIES

  • Detailed study into recent events to evaluate and understand different approaches to the topic, what works best for the organisation
3:45

MANAGING THE MEDIA

  • Pressroom activity - preparing press release, forming crisis team, identify spokesperson
5:00 End of Course