Digital Sales & Marketing Strategies Post-Covid19

25-26 Jul, 2022, Remote Online Training - Public

IPA Training is Registered with

Learn from the Best

KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital
Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as social media marketing, SEO, Web development, Google ads, email marketing that promote a company and its products and/or
services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong,
Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language
Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP
University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:
• Website Wordpress Development
• eCommerce Website Wordpress Development
• Social Media Marketing
• Facebook & Instagram Marketing
• Google Paid Ads Marketing
• SEO Marketing


Venue Details

Remote Online Training - Public

Contact us

Juliany,
M - 012 2281 247
juliany@ipa.com.my

Phoebe,
M - 019 363 7822
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Yvonne,
M - 012 201 1247
yvonne@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1 - Strategic Marketing Approach
  • Module 2 - Opportunity & Challenges
  • Module 3 - Developing Digital Marketing Strategy I
  • Module 4 - Developing Digital Marketing Strategy II
OVERVIEW

With over 7 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available.

We’ll cover the most practical & needed industrial digital marketing skills such as Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube), Google Search Ads, SEO, funnel building and so on.

No prior experience in digital marketing necessary. Start learning the tips and tricks as we will share more than 100 strategies implemented in the past 5 years that will make you an expert in digital marketing and online advertising.

COURSE LEARNING OUTCOMES (CLO)
  1. Match the online business through digital marketing by gaining good quality leads with online campaign
  2. Identify and market their products and services using social media tools to further build the brand online
  3. Describe and enhance their digital competency readiness
WHO SHOULD ATTEND
This course is specially designed for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, and New Entrepreneurs who want to generate more brand exposure and leads.
METHODOLOGY
  • Interactive Lectures
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest
DAY 1
9:00

MODULE 1 - STRATEGIC MARKETING APPROACH

  • The Changing Buyer Relationship
  • Buyer Direct Is Already Happening
  • Market Research With Digital Tools
  • Content Management With AIDA

 


1:00 Lunch
2:00

MODULE 2 - OPPORTUNITY & CHALLENGES

  • The Decline Of Traditional Advertising
  • The Digital Opportunity Is Uprising
  • The New Buyer Journey

 

5:00 End of Day 1
DAY 2
9:00

MODULE 3 - DEVELOPING DIGITAL MARKETING STRATEGY I

  • Owned, Earned & Paid Marketing Model
  • Funnel Hacking
  • How To Create Great Content
  • SEO (Keywords Search, Onpage optimization & Offpage optimization)
  • Mobile Advertising / QR Code


1:00 Lunch
2:00

MODULE 4 - DEVELOPING DIGITAL MARKETING STRATEGY II

  • Landing Pages & Lead Generation with CRM Tools
  • SEM (Google Search Ads & Banner Ads)
  • Social Media (Facebook, Instagram, LinkedIn, YouTube)
  • Google Analytic

 

5:00 End of Course