Effective Crisis Management and Communications

14-15 Dec, 2022, Armada Hotel

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Ms. Geetha Renganathan is an experienced Media Professional, who has worked with several print and online media, public relations consultant, sub-editor for a news agency and marketing communications (Marcomm) manager.

 

Her vast work experience in Malaysia and abroad has allowed her to work and associate with people from various domains. She is a professional writer/editor with excellent inter-personal and people-management skills. She has been actively relating with people of various cultural backgrounds to bridge grey areas in communications to comprehend the industry needs of an organisation. However, she holds highest acclaim for her work in the media industry especially in communications, editing and writing areas, and media handling/relations.

 

Ms Geetha started her career as a Journalist and rose to Staff Correspondent for The Sun Media Group and ventured out to Multimedia University to work with Diploma students before joining an international training service provider. Given her strong competency with the English language and Bahasa Malaysia, she continued to work with the media and joined Bernama (Malaysian National News Agency) as a sub-editor for the economics desk (wires) before joining the hotel industry as Marcomm Manager.

 

Her core training programmes include writing skills, public relations, media handling, effective presentation and communications skills including critical/crisis communications, and digital marketing.

 

Ms Geetha’s clients include Royal Selangor Golf Club, Martin Brower, Cradle Fund Malaysia, Bank Negara Malaysia, AIA Shared Services, TTCS Tax Consultants, My Town, Ehsan Group of Companies etc.

Venue Details

Armada Hotel
Lot 6, Lorong Utara C, Section 52,, 46200 Petaling Jaya , Selangor Darul Ehsan,
Phone : 03 7954 6888
Fax : 03 7958 5593

https://www.armada.com.my/

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Understanding Crisis Communication
  • Communication During A Crisis
  • Critical Communication
  • Crisis Communication Strategies & Response
  • Case Studies
  • Handling The Media
  • Pressroom Activity
  • Post-Mortem And Identifying Errors For Rectification
OBJECTIVE

This is a highly interactive course provides you with best practice skills, concrete crisis management solutions, strategies, and techniques to prepare to communicate during a crisis and learn from real-life case studies.

You will gain insights into the delivery of Effective Crisis Command, Control, Communications, and Intelligence (C3i).

This course incorporates elements that bring Crisis Management to life; identify to analyse complex incidents to deliver effective solutions and the best approach to handling media.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Becoming Proficient In Communicating And Handling Media During A Crisis.
  2. Creating An Effective Communication Plan Aligned With Business Strategy And
    Goals.
  3. Communicating The Crisis Effectively To A Diverse Audience – Employees, Customers, Internal And External Shareholders.
  4. Determining Who Should Be Communicating The Message - Internally And Externally.
  5. Communicating Messages - Learning From Real-Life Experiences And Case Studies.
  6. Re-Establishing And Earning The Trust Of Employees/Stakeholders During/After
    The Crisis Using Standard/Professional Communication Style/Language/Tone.
  7. Enhancing The Corporate Communications Profile And The Role Of The Crisis Communications Team.
  8. Engaging Confidently With The Media.
WHO SHOULD ATTEND
  • Public Relations
  • Corporate Communications
  • External Communications
  • Public Affairs
  • Corporate Affairs / External
  • Media Relations / Corporate Media
  • Marketing Communications

This course is designed for Executives/Management/Senior Management who need to revise and evaluate their crisis plans and see value in understanding how media work and learning to effectively deal with them while forging a healthy working relationship.

METHODOLOGY
Highly interactive course combining hands-on methods to understand concepts and best practices. Facilitation approaches are designed to reinforce understanding and learning and retention.
DAY 1
9:00

UNDERSTANDING CRISIS COMMUNICATION 

  • What is a crisis?
  • Understanding the importance of communicating during a crisis
  • Establishing, creating, and identifying the crisis management team
  • Learning the roles of the crises team
  • Recognising the target audience for communication of clear and concise messages
  • Formulating the crisis communication strategy/plan
  • Determining roles of the crisis team – crisis leadership
  • Group Activity – learning to communicate effectively and the outcomes
  • Table Activity – creating the Crisis Team


 

10.45

COMMUNICATION DURING A CRISIS 

  • Preparing strategies and crisis information/plan
  • Planning clear communication – media release/ documents/social media/ intranet
  • Identifying communication platforms/ action protocols
  • Crisis Management framework – leadership, competency, communication, awareness  

1:00 Lunch
2:00

CRITICAL COMMUNICATION 

  • Encoding, Channeling, Choice of Words, Decoding
  • Bonus Workshop – Constructing Press/ Media Release
  • Table Activity – preparing press/media release

3:45

CRISIS COMMUNICATION STRATEGIES & RESPONSE 

  • Phases of a Crisis
  • Understanding the root/cause of the Crisis
  • Identifying the best method/plan/ strategy
  • Preparing clear messages/information and selecting the distribution channels
  • Social Media Communication
  • Communication with media & working with journalists
  • Do’s and don’ts of communication during a crisis

5:00 End of Day 1
DAY 2
9:00

PRACTICAL CASE STUDIES 

  • Phases of a Crisis
  • Understanding the root/cause of the Crisis
  • Case Studies references – Local (1) & Global (1)
  • Table Activity – discussion on Case Studies & formulating Communication Strategies


 

10.45

PRACTICAL WORKSHOP ON HANDLING THE MEDIA

1:00 Lunch
2:00

PRESSROOM ACTIVITY

3:45

POST-MORTEM & IDENTIFYING ERRORS FOR RECTIFICATION

5:00 End of Course