Mastering Social Media Marketing to Drive Business

21-22 Nov, 2023, Pullman Kuala Lumpur Bangsar

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KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing,implementing and managing marketing campaigns such as social media marketing, SEO, Web development, Google ads, email marketing that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master’s in Business Administration (MBA), International Business, from HELP University College, and a Bachelor’s in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:

• Website WordPress Development

• eCommerce Website WordPress Development

• Social Media Marketing

• Facebook & Instagram Marketing

• Google Paid Ads Marketing

• SEO Marketing

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, 59200 KUALA LUMPUR,
Phone : 0 3-2298 1888
Fax : 0 3-2298 1999

https://all.accor.com/hotel /7962/index.en.shtml

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Social Media Marketing
  • Module 2: Facebook Marketing
  • Module 3: Instagram Marketing
  • Module 4: TikTok Marketing
  • Module 5: YouTube Marketing
  • Module 6: AI Tools and Marketing Integration
  • Module 7: ChatGPT Prompt Language
  • Module 8: Case Studies and Practical Exercises
OVERVIEW

Are you ready to unleash the viral potential of your business? Look no further! Our extensive social media course is your ultimate guide to harnessing the immense power of platforms such as Facebook, Instagram, TikTok, YouTube, and the cutting-edge technology of AI tools and ChatGPT.

From novice to expert, this course will take you on a transformative journey, equipping you with a proactive and practical approach to becoming a social media hero. We leave no stone unturned as we explore every facet of social media marketing, providing you with one of the most comprehensive online courses available.

With our hands-on approach and real-world examples, you’ll develop the confidence and expertise needed to navigate the dynamic social media landscape successfully. Join us now and unleash the full potential of social media marketing, transforming yourself into a social media hero and propelling your business to new heights of success.

WHO SHOULD ATTEND
  • This course is specially designed for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, And New Entrepreneurs who want to generate more brand exposure and leads.
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going
METHODOLOGY
Participative and Practical - Emphasizing learning through experience, both from structured activities: Case Studies and Discussions.
DAY 1
9:00

Module 1: Social Media Marketing

  • Overview Of Social Media Platforms And Their Significance
  • Importance Of Social Media Marketing For Chain Retail E-Commerce Brands
  • Importance Of Social Media Marketing In Business Growth
  • Key Metrics And Analytics To Track For Effective Social Media Campaigns With Free Digital Tools
  • Funnel Hacking With Multichannel Social Media Platform


10.45

Module 2: Facebook Marketing

  • Creating Engaging Content And Using Facebook Insights
  • Facebook Conversion Advertising And Targeting Options
  • Creating Engaging Content Showcasing Products And Lifestyle
  • Facebook Ads Optimization With Custom Audience, Remarketing And Lookalike
1:00 Lunch
2:00

Module 3: Instagram Marketing

  • Crafting Visually Appealing Content
  • Utilizing Instagram Stories, IGTV, And Reels For Marketing
  • Hashtag Analysis
3:45

Module 4: TikTok Marketing

  • Overview Of TikTok And Its User Demographics
  • Creating Engaging Content And Leveraging TikTok Trends
  • Using Hashtags And Effects For Increased Visibility
  • Leveraging TikTok Advertising
5:00 End of Day 1
DAY 2
9:00

Module 5: YouTube Marketing

  • Content Strategy And Optimizing Videos For Search
  • YouTube SEO Techniques For Higher Visibility
  • Monetization And YouTube Advertising
  • Engaging With The YouTube Community And Building Subscribers
10.45

Module 6: AI Tools And Marketing Integration

  • Introduction To AI Tools For Social Media Marketing
  • Sentiment Analysis And Social Listening With AI
  • AI-Driven Ad Targeting
  • AI-Driven Content Personalization
1:00 Lunch
2:00

Module 7: ChatGPT Prompt Language

  • Understanding The Capabilities Of ChatGPT For Marketing
  • Leveraging ChatGPT For Content Generation And Customer Engagement
  • Developing Conversational Prompts And Responses
  • ChatGPT Use Cases In Customer Support And Lead Generation
  • Best Practices And Ethical Considerations For Using AI In Marketing
3:45

Module 8: Case Studies And Practical Exercises

  • Analysing Successful Social Media Marketing Campaigns
  • Group Discussions And Brainstorming Sessions
  • Hands-On Exercises For Creating Content And Running Ad Campaigns
  • Workshop Participants Present Their Social Media Strategies
  • Q&A Session And Closing Remarks
5:00 End of Course