Google Analytics (GA4)

25-26 Oct, 2023, Pullman Kuala Lumpur Bangsar

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 Ahmad Suhail bin Azmi technologist | trainer | consultant


20 years in digital. Mainly in training, consultation, e-commerce, mobile apps & digital marketing.

 

EDUCATION

 

UNIVERSITI PUTRA MALAYSIA, 2012 MSc. Computer Graphics (Research in Computer Vision)

UNIVERSITI PUTRA MALAYSIA • 2006 BSc. Computer Science (Multimedia)

 

Other Certifications and Achievements:

Train the Trainer (HRDF) 2020

Top contestants in MAP Demo Day 2016

Accepted to MaGIC Accelerator Program (MAP) 2016

Winner Rural Business Challenge (RBC) 2016

Winner Superb 2015 Q3 2015

Merit in Malaysian APICTA Awards 2014

Adobe Certified Professional 2008

Bronze Medal PRPI UPM 2012

Gold Medal ITEX 2012 Malaysian Patent (MY-149744-A) 2012

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, No 1 Jalan Pantai Jaya, Tower 3,
Phone : 0 3-2298 1888
Fax : 0 3-2298 1999

https://all.accor.com/hotel /7962/index.en.shtml

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

PART A: INTRODUCTION AND SETUP

  • Introduction to Google Analytics GA4
  • Setting Up Google Analytics GA4
  • Google Tag Manager (GTM)
  • Understanding GA4 Properties

PART B: DATA ANALYSIS AND REPORTING

  • Understanding GA4 Reports
  • Event Tracking in GA4
  • Conversion Tracking
  • GA4 Best Practices
  • Practical exercise
COURSE OBJECTIVES

The Google Analytics GA4 training course offers a comprehensive understanding of GA4, its interface, and its differences from Universal Analytics.

Participants will gain practical knowledge on setting up a Google Analytics account, installing GA4 manually, and using Google Tag Manager with GA4.

The training delves into in-depth analysis techniques, teaching participants how to use different GA4 reports, set up event tracking, and implement conversion tracking.

The course concludes with a session on GA4 best practices, providing participants with valuable tips for effective data analysis and insights into common pitfalls to avoid.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Gaining a comprehensive understanding of GA4, its interface, and how it differs from Universal Analytics.
  2. Learning how to create a Google Analytics account and install GA4 manually.
  3. Understanding how to use Google Tag Manager (GTM) in conjunction with GA4.
  4. Learning about GA4 properties and how to set them up.
  5. Using and customizing different GA4 reports for data analysis.
  6. Exploring in depth in user usage data and behaviour.
  7. Understanding what event tracking is and how to set it up in GA4.
  8. Learning about conversion tracking and how to implement it in GA4.
  9. Improving retargeting in Google Ads with the help of GA4.
WHO SHOULD ATTEND
This course is ideal for Digital Marketers, Website Administrators, Business Owners, Data Analysts, UX Designers, and anyone interested in understanding website performance and user behaviour through Google Analytics GA4.
METHODOLOGY
The participants are taught digital marketing theories in classroom setting in the morning, followed by practical exercises in the afternoon on each day of the training. They will go through a practical exercise in using Google Tag Manager & Google Analytics.
Day 1
9:00

PART A: INTRODUCTION AND SETUP

INTRODUCTION TO GOOGLE ANALYTICS GA4

  • What is Google Analytics GA4?
  • Differences between Universal Analytics (UA) and GA4
  • Importance of GA4 in data analysis and decision making


10.45

SETTING UP GOOGLE ANALYTICS GA4

  • Creating a Google Analytics account
  • Installing GA4 manually
  • Understanding the GA4 interface
1:00 Lunch
2:00

GOOGLE TAG MANAGER (GTM)

  • Introduction to Google Tag Manager
  • How to use GTM with GA4
  • Setting up tags and triggers
3:45

UNDERSTANDING GA4 PROPERTIES

  • What are GA4 properties?
  • How to set up GA4 properties
  • Differences between GA4 properties and UA properties

 

5:00 End of Day 1
Day 2
9:00

PART B: DATA ANALYSIS AND REPORTING

UNDERSTANDING GA4 REPORTS

  • Overview of GA4 reports
  • How to use different reports in GA4
  • Customizing reports for specific data


10.45

EVENT TRACKING IN GA4

  • What is event tracking?
  • How to set up event tracking in GA4
  • Understanding predefined and custom events

 

1:00 Lunch
2:00

CONVERSION TRACKING

  • What is conversion tracking?
  • Setting up conversion tracking in GA4
  • Importance of conversion tracking in data analysis
3:45

GA4 BEST PRACTICES

  • Tips for effective data analysis with GA4
  • Common pitfalls to avoid
  • Resources for further learning
 

PRACTICAL EXERCISE

Google Analytics, Google Tag Manager.

5:00 End of Course