TikTok Marketing Masterclass

18 Oct, 2023, Remote Online Training - Public

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Learn from the Best

KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as Social Media Marketing, TikTok Marketing, SEO, Web development, Google ads, Email Marketing that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:

• Website WordPress Development

• eCommerce Website WordPress Development

• Social Media Marketing

• TikTok Marketing

• Facebook & Instagram Marketing

• Google Paid Ads Marketing

• SEO Marketing

Venue Details

Remote Online Training - Public

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1 : Content Curation
  • Module 2 : TikTok Video Creation
  • Module 3 : TikTok Marketing
  • Module 4 : TikTok Advertisement

Laptops and Smart Phone required.

OVERVIEW

The TikTok Marketing and Advertising Mastery course is designed to equip participants with the skills and knowledge necessary to effectively leverage TikTok as a marketing platform.

Participants will explore various strategies and techniques for content curation, video creation, marketing, and advertising on TikTok. Through a combination of theoretical concepts, case studies, and practical exercises, participants will gain hands-on experience in utilizing TikTok’s features to reach their target audience, increase brand visibility, and drive engagement.

Participants will have developed intermediate-level skills in content curation, video creation, TikTok marketing, and advertisement. They will be able to create engaging TikTok content, leverage TikTok’s features for marketing purposes, and run effective ad campaigns to promote their brands or businesses on the platform.

This course provides a comprehensive overview of TikTok marketing strategies and techniques. It is divided into four modules, each focusing on different aspects of content curation, video creation, marketing, and advertisement on the TikTok platform.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Mastering the ability to curate compelling TikTok content for specific target audiences.
  2. Excelling in creating engaging TikTok videos using video scripts and editing tools.
  3. Applying the knowledge of TikTok marketing techniques to increase brand visibility and engagement.
  4. Mastering the proficiency of running TikTok ad campaigns and fine-tuning ad copy delivery for optimal results.
  5. Increasing your understanding of TikTok as a powerful marketing platform and its potential for business growth.
WHO SHOULD ATTEND
  • Ecommerce Biz Owners
  • Marketing Managers
  • Marketing Executives
  • TikTok Video Editors
  • TikTok Marketers
  • B2b Biz Owners
  • B2c Biz Owners
LEARNING ACTIVITIES
  • Interactive Lecturing
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest
COURSE CONTENT
9:00

MODULE 1 : CONTENT CURATION

  • TikTok Content Varieties
  • Customer Segmentation
  • Case Studies
10.45

MODULE 2 : TIKTOK VIDEO CREATION

  • 7 Steps Conversion Video Script
  • Smart Video Tools
  • TikTok Video Editor Tools
1:00 Lunch
2:00

MODULE 3 : TIKTOK MARKETING

  • TikTok Search and Explore
  • Who Will Benefit From TikTok Campaign
  • Use Free Digital Tools To Explore What Is The Latest Trend
  • Hashtag Challenge
  • How To Grab and Use Sounds From Other TikTok Videos
3:45

MODULE 4 : TIKTOK ADVERTISEMENT

  • Master TikTok Ads Manager
  • How To Run A Leads Ads and Increase Followers
  • Ad Copy Delivery and Optimisation
5:00 End of Course