Search Engine Optimization and Marketing SEO & SEM Mastery

20-21 Nov, 2023, Pullman Kuala Lumpur Bangsar

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 Ahmad Suhail bin Azmi technologist | trainer | consultant 


20 years in digital. Mainly in training, consultation, e-commerce, mobile apps & digital marketing.

 

EDUCATION 

UNIVERSITI PUTRA MALAYSIA, 2012 MSc. Computer Graphics (Research in Computer Vision)

UNIVERSITI PUTRA MALAYSIA • 2006 BSc. Computer Science (Multimedia)

 

Other Certifications and Achievements: 

Train the Trainer (HRDF) 2020

Top contestants in MAP Demo Day 2016

Accepted to MaGIC Accelerator Program (MAP) 2016

Winner Rural Business Challenge (RBC) 2016

Winner Superb 2015 Q3 2015

Merit in Malaysian APICTA Awards 2014

Adobe Certified Professional 2008

Bronze Medal PRPI UPM 2012

Gold Medal ITEX 2012 Malaysian Patent (MY-149744-A) 2012

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, 59200 KUALA LUMPUR,
Phone : 0 3-2298 1888
Fax : 0 3-2298 1999

https://all.accor.com/hotel/ 7962/index.en.shtml

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

SEO Mastery

  • Introduction to SEO
  • SEO Basics
  • Google Analytics and Google Search Console

SEM Mastery

  • Introduction to SEM
  • Creating Effective SEM Campaigns
  • SEM Management and Optimization
  • SEO and SEM Strategy
  • Practical Exercise
OBJECTIVES

The SEO & SEM training course offers a comprehensive understanding of SEO and SEM, their differences, and how they can be integrated for effective search marketing.

Participants will gain practical knowledge on conducting keyword research, optimizing web pages, setting up and managing Google Ads campaigns, and developing a comprehensive search marketing strategy.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Gaining a comprehensive understanding of SEO and SEM.
  2. Learning how to conduct effective keyword research.
  3. Understanding the importance of on-page, off- page, and technical SEO.
  4. Learning how to set up and manage Google Ads campaigns.
  5. Understanding how to write compelling ad copy and optimize landing pages.
  6. Learning how to integrate SEO and SEM strategies for effective search marketing.
WHO SHOULD ATTEND
This course is ideal for digital marketers, business owners, content creators, and anyone interested in improving their website’s visibility and driving
targeted traffic through search engines.
METHODOLOGY
The participants are taught SEO & SEM theories in a classroom setting in the morning, followed by practical exercises in the afternoon on each day of the training. They will go through practical exercises in using Google Analytics, Google Search Console, and Google Ads.
Day 1
9:00

SEO Mastery

INTRODUCTION TO SEO

  • What is SEO?
  • Importance of SEO
  • How search engines work
10.45

SEO BASICS

  • On-page SEO
  • Off-page SEO
  • Technical SEO
1:00 Lunch
2:00

GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

  • Setting up and understanding SEO data
  • Identifying opportunities for improvement
5:00 End of Day 1
Day 2
9:00

SEM Mastery

INTRODUCTION TO SEM

  • Overview of Google Ads
  • Setting up a Google Ads campaign
10.45

CREATING EFFECTIVE SEM CAMPAIGNS

  • Writing compelling ad copy
  • Landing page optimization
  • Conversion tracking
1:00 Lunch
2:00

SEM MANAGEMENT AND OPTIMIZATION

  • Monitoring and adjusting campaigns
  • A/B testing
3:45

SEO AND SEM STRATEGY

  • Integrating SEO and SEM
  • Developing a comprehensive search marketing strategy
 

PRACTICAL EXERCISE

Google Analytics, Google Search Console, Google Ads.

5:00 End of Course