AI-DRIVEN MARKETING MASTERY: Unlocking The Power Of ChatGPT And Dall-E for Branding, Marketing, Sales and SEO Success

06-07 Mar, 2024, Wyndham Grand Bangsar Kuala Lumpur (Formerly Known As Pullman Bangsar Kuala Lumpur)

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YATHAVAN NADARAJAN

BSC (Hons) in Software Engineering

 

Yathavan Nadarajan is a highly skilled and experienced social media strategist and digital marketing professional. He holds a BSc (Hons) in Software Engineering and has been working in the industry for over 15 years.

 

In addition to running his own digital marketing agency, Yathavan is also an HRD Corp accredited trainer and has conducted numerous social media marketing training programmes and workshops for small and medium businesses. He is a sought-after speaker and is known for his ability to help brands develop effective digital marketing strategies and campaigns.

 

Training Modules Conducted by Yathav:

• Mastering Modern Social Media Marketing: Strategies, Tools, and Insights

• Cutting-Edge Digital Marketing: Stay Ahead In a Dynamic World

• AI-Driven Marketing Mastery: Unlock the Power of ChatGPT And DALL-E

• LinkedIn Marketing Masterclass

• Facebook & Instagram Marketing Training

• Social Media Copywriting & Canva Masterclass

• Unlock the Power of Mobile Photography and Videography for Business Growth

• Google Ads and SEO Public Training

• Mastering Google Ads and SEO: Strategies for High Performance

• Basic Video Production Training

• Digital Analytics 101: Essential Skills for Data-Driven Decision Making

• Transform Your Business with Cutting Edge Digital Branding Techniques

 

TRAINING EXPERIENCE

15 years in Digital Marketing.

 

To name a few of his clients: PERKESO, KWSP, Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR), Proton MC Motors (M) Sdn Bhd, Liew Boon Leong Automobile Sdn Bhd, WIM College, MSS Flooring Sdn. Bhd., Innovative Chocolate Sdn. Bhd., Nexus TAC, NAWEM, Channel Leadership Academy, Great Eastern Life, Channel Training & Development Sdn. Bhd., ZRII Beauty Palace, Rina Southern Management, JA Success, CJ Dream Big Sdn. Bhd., Marwin Innovation Sdn. Bhd., Reliance Carnival International Group (Malaysia) Sdn. Bhd., Selaman Sdn. Bhd., NGK Spark Plugs Malaysia Berhad, Sail Crest Industry Sdn. Bhd., Duopharma Biotech Berhad, FPT Software Sdn. Bhd., Damai Beach Resort.

Venue Details

Wyndham Grand Bangsar Kuala Lumpur (Formerly Known As Pullman Bangsar Kuala Lumpur)
Jalan Pantai Baharu, Jaya Tower 3,
Phone : 03-2298 1888

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Introduction to ChatGPT and its Marketing
    Potential
  • Module 2: Branding, Marketing, and Sales with ChatGPT
  • Module 3: Crawling Information and SEO with ChatGPT
  • Module 4: Combining ChatGPT with Other Tools
  • Module 5: Customer Engagement and Email Marketing
    Campaigns with ChatGPT
  • Module 6: Effective Prompt Design and Prompt Engineering
  • Module 7: Sales Copy and Sales Funnel Creation using
    ChatGPT
  • Module 8: Introduction to DALL-E 2
  • Module 9: DALL-E Prompt Design and Editing
  • Module 10: Integration of ChatGPT and DALL-E for Business and Marketing
INTRODUCTION

Are you ready to revolutionize your business and marketing efforts with cutting-edge AI technology?

Join us for an immersive, 2-day intensive training module designed specifically for business owners and marketing professionals who want to harness the full potential of OpenAI’s ChatGPT and DALL-E.

Discover how to use ChatGPT for branding, marketing, sales, web crawling, SEO optimization, customer engagement, and email marketing campaigns. Master the art of crafting effective prompts, writing persuasive sales copy, and designing optimized sales funnels.

Dive deep into the world of DALL-E 2, the groundbreaking AI that generates high quality images from textual prompts. Explore DALL-E editing techniques and unlock the power of combining text and visuals for impactful content.

This comprehensive, hands-on training will empower you with the knowledge and skills needed to elevate your marketing strategies, drive business growth, and stay ahead of the competition.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Gaining a deep understanding of ChatGPT and DALL-E applications in marketing and business growth.
  2. Developing expertise in crafting effective prompts and persuasive sales copy using AI technology.
  3. Learning advanced techniques for SEO optimization and web crawling with ChatGPT.
  4. Improving customer engagement through personalized content and AI-driven email marketing campaigns.
  5. Mastering the integration of ChatGPT and DALL-E for comprehensive marketing strategies.
  6. Unlocking the potential of DALL-E 2 for creating high-quality images and visuals to boost your marketing efforts.
  7. Optimizing sales funnels using AI-generated content for better conversion rates.
  8. Staying ahead of the competition by adopting cutting-edge AI technology for your business and marketing needs.
WHO SHOULD ATTEND
  • Marketing Managers and Executives
  • Digital Marketing Specialists
  • Content Creators and Copywriters
  • Social Media Managers and Strategists
  • E-Commerce Managers and Entrepreneurs
  • Business Professionals
METHODOLOGY
  • Interactive Lectures
  • Hands-on Activities
  • Collaborative Learning
  • Expert Guidance
  • Post-Training Support
DAY 1
9:00

MODULE 1: INTRODUCTION TO CHATGPT AND ITS MARKETING POTENTIAL

  • Overview of ChatGPT
  • Importance of AI in marketing and business growth

Learning Outcome: Understand the capabilities of ChatGPT and its relevance in marketing.


10.45

MODULE 2: BRANDING, MARKETING, AND SALES WITH CHATGPT

  • Creating brand stories and content
  • Boosting social media presence
  • Generating leads and driving sales

Learning Outcome: Learn how to use ChatGPT to create and enhance branding, marketing, and sales strategies

12.00

MODULE 3: CRAWLING INFORMATION AND SEO WITH CHATGPT

  • Web scraping and data extraction
  • Meta tag and description writing
  • SEO optimization with AI-generated content

Learning Outcome: Understand how to use ChatGPT for web crawling and SEO optimization.

1:00 Lunch
2:00

MODULE 4: COMBINING CHATGPT WITH OTHER TOOLS

  • Integrating ChatGPT with Google Sheets
  • Utilizing third-party APIs

Learning Outcome: Learn to integrate ChatGPT with other tools for more efficient workflows.

3:45

MODULE 5: CUSTOMER ENGAGEMENT AND EMAIL MARKETING CAMPAIGNS WITH CHATGPT

  • Crafting engaging content and personalized messages
  • Creating email campaigns
  • Monitoring and improving customer engagement

Learning Outcome: Understand how to use ChatGPT to drive customer engagement and execute email marketing campaigns.

5:00 End of Day 1
DAY 2

9:00

 

MODULE 6: EFFECTIVE PROMPT DESIGN AND PROMPT ENGINEERING

  • Basics of prompt design
  • Advanced prompt engineering techniques

Learning Outcome: Master the art of creating effective prompts for ChatGPT.

10.45

MODULE 7: SALES COPY AND SALES FUNNEL CREATION USING CHATGPT

  • Writing persuasive sales copy
  • Designing and optimizing sales funnels

Learning Outcome: Learn how to use ChatGPT to create compelling sales copy and sales funnels.

12.00

MODULE 8: INTRODUCTION TO DALL-E 2

  • Overview of DALL-E 2
  • Differences between DALL-E and DALL-E 2

Learning Outcome: Gain a basic understanding of DALL-E 2 and its capabilities.

1:00 Lunch
2:00

MODULE 9: DALL-E PROMPT DESIGN AND EDITING

  • Crafting effective prompts for DALL-E
  • Deep dive into DALL-E editing techniques

Learning Outcome: Learn to create high- quality images using DALL-E and master DALL-E editing techniques.

3:45

MODULE 10: INTEGRATION OF CHATGPT AND DALL-E FOR BUSINESS AND MARKETING

  • Combining text and visuals for impactful content
  • Strategies for multi-channel marketing campaigns

Learning Outcome: Understand how to effectively integrate ChatGPT and DALL-E for comprehensive marketing strategies.


5:00 End of Course