TikTok and Video Marketing Masterclass

14-15 May, 2024, Wyndham Grand Bangsar Kuala Lumpur

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KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as social media marketing, SEO, Web development, Google ads, email marketing that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in Sales and Marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master’s in Business Administration (MBA), International Business, from HELP University College, and a Bachelor’s in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:

• Website Wordpress Development

• eCommerce Website Wordpress Development

• Social Media Marketing

• Facebook & Instagram Marketing

• Google Paid Ads Marketing

• SEO Marketing

Venue Details

Wyndham Grand Bangsar Kuala Lumpur
Jalan Pantai Baharu, Jaya Tower 3,
Phone : 03-2298 1888

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

Part A: Foundations and Content Creation

Understanding TikTok and Marketing Fundamentals

  • Module 1: Marketing Fundamentals on TikTok
  • Module 2: Content Management and Scripting with ChatGPT

Mastering AI Tools and Video Creation

  • Module 3: Utilizing Other AI Tools for Content Enhancement
  • Module 4: Video Script Writing for TikTok
  • Module 5: Video Recording and Editing Essentials

Part B: Advanced Tactics and Monetization

Algorithm Insights and Content Types

  • Module 6: Decoding the TikTok Algorithm
  • Module 7: Exploring Types of Content on TikTok

TikTok Ads

  • Module 8: Mastering TikTok Ads Manager
OVERVIEW

This 2-Day TikTok and Video Marketing Masterclass is designed to provide an in-depth understanding and practical skills in leveraging TikTok for effective marketing.

The course covers a wide range of topics from the fundamentals of TikTok and its algorithm to the intricacies of content creation, video production, video editing and leveraging AI tools like ChatGPT for enhanced content management.

Participants will also gain hands-on experience with TikTok's Ads Manager, learning how to integrate these tools into a broader marketing strategy.

COURSE OBJECTIVES
  1. Equipping Participants with TikTok Marketing Skills:To provide participants with the knowledge and tools needed to effectively use TikTok for marketing purposes.
  2. Enhancing Digital Marketing Strategies:To integrate TikTok into participants' broader digital marketing strategies, enhancing their overall online presence and effectiveness.
  3. Empowering with AI-Assisted Content Creation:To enable participants to utilize AI tools like ChatGPT for efficient and innovative content creation and management.
  4. Optimizing Content for Maximum Impact: To teach participants how to optimize their content for TikTok's unique algorithm and user base.
KEY OUTCOMES
  1. In-Depth Understanding of TikTok: Gaining a comprehensive understanding of the TikTok platform, its unique audience, and how it differs from other social media platforms.
  2. Content Creation Mastery: Creating engaging and relevant content for TikTok, including scripting, recording, and editing videos with the aid of AI tools like ChatGPT.
  3. Algorithm Navigation: Developing strategies to work with the TikTok algorithm for maximizing content reach and engagement.
  4. Effective Advertising Skills: Creating and managing effective advertising campaigns using TikTok Ads Manager.
  5. Practical Application: Hands-on sessions on creating your own TikTok content and ad campaigns, providing real-world application of the concepts learned.
WHO SHOULD ATTEND
    • Ecommerce Biz Owners
    • Marketing Managers
    • Marketing Executives
    • TikTok Video Editors
    • TikTok Marketers
    • B2b Biz Owners
    • B2c Biz Owners

LEARNING ACTIVITIES

    • Interactive Lecturing
    • Quiz & Test
    • Practical Exercise Case Studies Learning Activities
    • Group or Individual Work
    • Self-evaluation Training
    • Contest
DAY 1
9:00

Part A: Foundations and Content Creation

UNDERSTANDING TIKTOK AND MARKETING FUNDAMENTALS

MODULE 1: MARKETING FUNDAMENTALS ON TIKTOK:

  • Understanding TikTok’s unique audience and content style.
  • Integrating TikTok into the broader marketing strategy.
  • Case studies of successful TikTok marketing campaigns.


10.45

MODULE 2: CONTENT MANAGEMENT AND SCRIPTING WITH CHATGPT:

  • Leveraging AI for content ideas and management.
  • Interactive session: Scripting with ChatGPT for TikTok content.
  • Best practices for AI-assisted content creation.
 

MASTERING AI TOOLS AND VIDEO CREATION

12.00

MODULE 3: UTILIZING OTHER AI TOOLS FOR CONTENT ENHANCEMENT:

  • Overview of AI tools for content optimization and analysis.
  • Hands-on workshop: Incorporating AI tools into content strategy.
1:00 Lunch
2:00

MODULE 4: VIDEO SCRIPT WRITING FOR TIKTOK:

  • Techniques for engaging and concise scriptwriting.
  • Interactive exercise: Writing scripts for different TikTok content types.
3:45

MODULE 5: VIDEO RECORDING AND EDITING ESSENTIALS:

  • Best practices for recording high-quality TikTok videos.
  • Introduction to basic and advanced video editing techniques.
  • Hands-on session: Creating a TikTok video from script to edit.
  • Professional conversion video editing
5:00 End of Day 1
DAY 2
9:00

Part B: Advanced Tactics and Monetization

ALGORITHM INSIGHTS AND CONTENT TYPES

MODULE 6: DECODING THE TIKTOK ALGORITHM:

  • Understanding how the TikTok algorithm works.
  • Strategies to increase content visibility and engagement.
10.45

MODULE 7: EXPLORING TYPES OF CONTENT ON TIKTOK:

  • Analyzing various content formats: entertainment, educational, lifestyle, etc.
  • Trends and how to capitalize on them creatively and authentically.
1:00 Lunch
 

TIKTOK ADS

2:00

MODULE 8: MASTERING TIKTOK ADS MANAGER:

  • Setting up and navigating TikTok Ads Manager.
  • Crafting effective ad campaigns: targeting, budgeting, and analytics.
5:00 End of Course