Name: TikTok and Video Marketing Masterclass
Start: 2024-10-17T09:00
End: 2024-10-17T14:00
Location: CONCORDE HOTEL KUALA LUMPUR

IPA Training is Registered with

Venue Details

CONCORDE HOTEL KUALA LUMPUR
2 Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia,

https://kualalumpur.concorde hotelsresorts.com/

Phone : +603 2144 2200

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON

Part A: Foundations and Content Creation

Understanding TikTok and Marketing Fundamentals

Module 1: Marketing Fundamentals on TikTok
Module 2: Content Management and Scripting with ChatGPT

Mastering AI Tools and Video Creation

Module 3: Utilizing Other AI Tools for Content Enhancement
Module 4: Video Script Writing for TikTok
Module 5: Video Recording and Editing Essentials

Part B: Advanced Tactics and Monetization

Algorithm Insights and Content Types

Module 6: Decoding the TikTok Algorithm
Module 7: Exploring Types of Content on TikTok

TikTok Ads

Module 8: Mastering TikTok Ads Manager

OVERVIEW

This 2-Day TikTok and Video Marketing Masterclass is designed to provide an in-depth understanding and practical skills in leveraging TikTok for effective marketing.

The course covers a wide range of topics from the fundamentals of TikTok and its algorithm to the intricacies of content creation, video production, video editing and leveraging AI tools like ChatGPT for enhanced content management.

Participants will also gain hands-on experience with TikTok's Ads Manager, learning how to integrate these tools into a broader marketing strategy.

COURSE OBJECTIVES

Equipping Participants with TikTok Marketing Skills:To provide participants with the knowledge and tools needed to effectively use TikTok for marketing purposes.
Enhancing Digital Marketing Strategies:To integrate TikTok into participants' broader digital marketing strategies, enhancing their overall online presence and effectiveness.
Empowering with AI-Assisted Content Creation:To enable participants to utilize AI tools like ChatGPT for efficient and innovative content creation and management.
Optimizing Content for Maximum Impact: To teach participants how to optimize their content for TikTok's unique algorithm and user base.

KEY OUTCOMES

In-Depth Understanding of TikTok: Gaining a comprehensive understanding of the TikTok platform, its unique audience, and how it differs from other social media platforms.
Content Creation Mastery: Creating engaging and relevant content for TikTok, including scripting, recording, and editing videos with the aid of AI tools like ChatGPT.
Algorithm Navigation: Developing strategies to work with the TikTok algorithm for maximizing content reach and engagement.
Effective Advertising Skills: Creating and managing effective advertising campaigns using TikTok Ads Manager.
Practical Application: Hands-on sessions on creating your own TikTok content and ad campaigns, providing real-world application of the concepts learned.

WHO SHOULD ATTEND

Ecommerce Biz Owners
Marketing Managers
Marketing Executives
TikTok Video Editors
TikTok Marketers
B2b Biz Owners
B2c Biz Owners

LEARNING ACTIVITIES

Interactive Lecturing
Quiz & Test
Practical Exercise Case Studies Learning Activities
Group or Individual Work
Self-evaluation Training
Contest

DAY 1

9:00

Part A: Foundations and Content Creation

UNDERSTANDING TIKTOK AND MARKETING FUNDAMENTALS

MODULE 1: MARKETING FUNDAMENTALS ON TIKTOK:

Understanding TikTok’s unique audience and content style.
Integrating TikTok into the broader marketing strategy.
Case studies of successful TikTok marketing campaigns.

10.45

MODULE 2: CONTENT MANAGEMENT AND SCRIPTING WITH CHATGPT:

Leveraging AI for content ideas and management.
Interactive session: Scripting with ChatGPT for TikTok content.
Best practices for AI-assisted content creation.

MASTERING AI TOOLS AND VIDEO CREATION

12.00

MODULE 3: UTILIZING OTHER AI TOOLS FOR CONTENT ENHANCEMENT:

Overview of AI tools for content optimization and analysis.
Hands-on workshop: Incorporating AI tools into content strategy.

1:00

Lunch

2:00	MODULE 4: VIDEO SCRIPT WRITING FOR TIKTOK: Techniques for engaging and concise scriptwriting. Interactive exercise: Writing scripts for different TikTok content types.

3:45	MODULE 5: VIDEO RECORDING AND EDITING ESSENTIALS: Best practices for recording high-quality TikTok videos. Introduction to basic and advanced video editing techniques. Hands-on session: Creating a TikTok video from script to edit. Professional conversion video editing

5:00	End of Day 1

DAY 2

9:00	Part B: Advanced Tactics and Monetization ALGORITHM INSIGHTS AND CONTENT TYPES MODULE 6: DECODING THE TIKTOK ALGORITHM: Understanding how the TikTok algorithm works. Strategies to increase content visibility and engagement.