MASTERING MODERN SOCIAL MEDIA MARKETING: Strategies, Tools, And Insights

09-10 Dec, 2024, CONCORDE HOTEL KUALA LUMPUR

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YATHAVAN NADARAJAN
BSC (Hons) in Software Engineering

Yathavan Nadarajan is a highly skilled and experienced social media strategist and digital marketing professional. He holds a BSc (Hons) in Software Engineering and has been working in the industry for over 15 years.

In addition to running his own digital marketing agency, Yathavan is also an HRD Corp accredited trainer and has conducted numerous social media marketing training programmes and workshops for small and medium businesses. He is a sought-after
speaker and is known for his ability to help brands develop effective digital marketing strategies and campaigns.

Training Modules Conducted by Yathav:
• Mastering Modern Social Media Marketing: Strategies, Tools, and Insights
• Cutting-Edge Digital Marketing: Stay Ahead In a Dynamic World
• AI-Driven Marketing Mastery: Unlock the Power of ChatGPT And DALL-E
• LinkedIn Marketing Masterclass
• Facebook & Instagram Marketing Training
• Social Media Copywriting & Canva Masterclass
• Unlock the Power of Mobile Photography and Videography for Business Growth
• Google Ads and SEO Public Training
• Mastering Google Ads and SEO: Strategies for High Performance
• Basic Video Production Training
• Digital Analytics 101: Essential Skills for Data-Driven Decision Making
•Transform Your Business with Cutting Edge Digital Branding Techniques

TRAINING EXPERIENCE
15 years in Digital Marketing.

To name a few of his clients: PERKESO, KWSP, Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR),
Proton MC Motors (M) Sdn Bhd, Liew Boon Leong Automobile Sdn Bhd, WIM College, MSS Flooring Sdn. Bhd., Innovative Chocolate Sdn. Bhd., Nexus TAC, NAWEM, Channel Leadership Academy, Great Eastern
Life, Channel Training & Development Sdn. Bhd., ZRII Beauty Palace, Rina Southern Management, JA Success,
CJ Dream Big Sdn. Bhd., Marwin Innovation Sdn. Bhd., Reliance Carnival International Group (Malaysia) Sdn.
Bhd., Selaman Sdn. Bhd., NGK Spark Plugs Malaysia Berhad, Sail Crest Industry Sdn. Bhd., Duopharma
Biotech Berhad, FPT Software Sdn. Bhd., Damai Beach Resort.

Venue Details

CONCORDE HOTEL KUALA LUMPUR
2 Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia,
Phone : +603 2144 2200

https://kualalumpur.concorde hotelsresorts.com/

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

Module 1 - Introduction To Social Media Marketing and Principles Of Social Media
Module 2 - Facebook Marketing
Module 3 - Instagram Marketing
Module 4 - TikTok Marketing
Module 5 - LinkedIn Marketing
Module 6 - Content Creation with ChatGPT
Module 7 - Photo Editing with AI Tool
Module 8 - Video Editing with AI Tool

OBJECTIVES

Navigate the dynamic digital landscape with a robust understanding of Social Media Marketing. This comprehensive course equips professionals with the insights, strategies, and tools necessary to maximize social media marketing impact, ensuring expansive brand exposure and high-calibre lead generation.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…

Boosting your brand’s visibility across social media platforms, reaching a broader audience and increasing brand recognition.
Cultivating and maintaining meaningful connections with your audience through effective social media strategies, fostering consistent and valuable engagement.
Utilizing the power of social media to extend your business globally, tapping into new markets and audiences beyond geographical boundaries.
Unlocking the potential for high-quality lead generation, leveraging advanced social media techniques to attract and capture leads that align with your business objectives.
Exploring and initiating innovative collaborations within the digital realm, connecting with like-minded businesses and influencers to propel your brand to new heights.
Acquiring the skills for accurate marketing efforts and gauge Return on Investment (ROI) for optimized and cost-effective campaigns.

WHO SHOULD ATTEND

Marketing Managers And Executives
Digital Marketing Specialists
Social Media Managers
E-Commerce Managers And Entrepreneurs
Business Professionals

METHODOLOGY

Interactive Lectures
Hands-on Activities
Collaborative Learning
Expert Guidance

DAY 1

9:00

MODULE 1 - INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA

Overview of Social Media Marketing Channels
Digital Marketing Sales Funnel
Google Trends
Advanced Keyword Research & Analysis
Creating a Comprehensive Buyer Persona
Social Media Marketing Process

Learning Outcome: Understand the diverse social media channels, the digital marketing sales funnel, and the social media marketing process. Gain skills in using Google Trends, conducting advanced keyword research and analysis, and creating comprehensive buyer personas.

10.45

MODULE 2 - FACEBOOK MARKETING

Optimizing Facebook Profile and Page
Leveraging Facebook Groups and Events
Effective Post Design and Copywriting
Mastering Facebook Advertisements

Learning Outcome: Master the optimization of Facebook profiles and pages, leverage Facebook groups and events, and enhance skills in post design, copywriting, and Facebook advertisements.

12.00

MODULE 3 - INSTAGRAM MARKETING

Comprehensive Guide to Instagram for Business
Maximizing Insta Stories and IG Reels
Case Studies: Successful Instagram Marketing
Instagram Analysis & Reporting

Learning Outcome: Acquire a comprehensive understanding of using Instagram for business, maximizing Insta Stories and IG Reels, and analyzing Instagram marketing efforts.

1:00

Lunch

2:00

MODULE 4 - TIKTOK MARKETING

Introduction to TikTok for Business
Creating Engaging TikTok Content
TikTok Ads and Analytics
Case Studies: Successful TikTok Marketing

Learning Outcome: Understand the essentials of TikTok for business, create engaging TikTok content, and master TikTok ads and analytics.

5:00	End of Day 1

DAY 2

9:00

MODULE 5 - LINKEDIN MARKETING

Effective LinkedIn Profile and Page Creation
Utilizing LinkedIn Groups for Networking
LinkedIn for B2B Business
Mastering LinkedIn Advertisement

Learning Outcome: Learn to create effective LinkedIn profiles and pages, utilize LinkedIn groups for networking, and master LinkedIn advertisements for B2B business.

10.45

MODULE 6 - CONTENT CREATION WITH CHATGPT

Introduction to ChatGPT for Content Creation
Leveraging ChatGPT for Diverse Content Needs
Practical Sessions on Content Creation with ChatGPT

Learning Outcome: Learn to leverage ChatGPT for diverse content creation needs with practical sessions on content creation with ChatGPT.

12.00

MODULE 7 - PHOTO EDITING WITH AI TOOL

Introduction to AI Photo Editing Tools
Enhancing Visual Content with AI
Practical Sessions on AI Photo Editing

Learning Outcome: Gain insights into AI photo editing tools and enhance visual content creation skills with practical AI sessions.

1:00

Lunch

2:00	MODULE 8 - VIDEO EDITING WITH AI TOOL Overview of AI Video Editing Tools Creating Compelling Videos with AI Hands-on AI Video Editing Sessions Learning Outcome: Understand AI video editing tools and create compelling videos with hands-on AI video editing sessions.

5:00	End of Course