• Module 1: How To Make Effective Data-Driven Decision
  
• Module 2: How To Turn Data To Stories
  
• Module 3: The Three Levels Of Analytics
  
• Module 4: Understanding Behavioural Science
  
• Module 5: Report Writing With Data
  
• Module 6: Maximizing Data Thru Behavioural Economics
  
• Module 7: Understanding Analytics - People As Consumers

This comprehensive training course is designed to equip participants with the essential skills and knowledge to make effective, data-driven decisions that align with business objectives.

Across seven detailed modules, attendees will delve into identifying key performance indicators, collecting and preparing data, and employing visual analytics to explore and draw critical insights.

The course emphasizes the power of data storytelling and the practical application of behavioural economics to understand consumer behaviour deeply.

Additionally, it covers various levels of analytics—descriptive, predictive, and prescriptive—to provide a well-rounded perspective on data usage in decision-making. By integrating behavioural science and advanced report writing techniques, this course ensures you don’t only, interpret but also effectively communicate data insights to enhance business strategies and outcomes.

1. Identify Business Objectives and KPIs: You will learn how to clarify your organization’s goals and select relevant key performance indicators (KPIs) to ensure data analysis is aligned with business objectives.
   
2. Data Collection and Preparation Skills: You will gain skills in identifying high-impact, low-complexity data sources, ensuring data quality, and preparing data for analysis to support decision-making.
   
3. Data Exploration and Visualization Techniques: You will be able to explore and visualize data using intuitive visual analytics, fostering an environment
   where critical questions are asked and answered through data.
   
4. Critical Thinking with Data: You will develop critical thinking skills to derive meaningful insights from data and communicate these effectively to influence decision-making processes.
   
5. Data Storytelling Capabilities: You will acquire techniques in data storytelling, learning how to plan, storyboard, and present data-driven stories that effectively communicate insights and influence stakeholders.
   
6. Understanding Different Levels of Analytics: You will understand and differentiate between
   descriptive, predictive, and prescriptive analytics, and apply each type to support varied business
   needs.
7. Application of Behavioural Science in Business:
   You will explore how emotional and psychological factors influence consumer decision-making and
   learn how to apply these insights to enhance
   product and service design.
   
8. Effective Data Report Writing: You will master
   the art of crafting data reports that are visually appealing, sharply written, and tailored to your
   target audience, enhancing communication and
   impact.
   
9. Behavioural Economics in Practice: You
   will understand and apply principles of
   behavioural economics such as social proof, loss aversion, and anchoring, to better predict
   consumer behaviour and refine business strategies.
   
10. Consumer Analytics Understanding: You will develop a comprehensive understanding of
    consumer demographics, behaviours, and
    purchasing patterns, enabling more targeted
    and effective marketing strategies.
    
    

• General Managers
  
• Head of Sales
  
• Head of Customer Service
  
• Marketing Managers
  
• Sales Managers
  
• Call Centre Managers
  
• Sales Consultants
  
• Account Managers
  
• Channel Managers
  
• Customer Service Managers
  
• Customer Service & Sales Executives

• Quizzes
  
• Small Group Discussions
  
• Case Studies
  
• Active Summaries
  
• Q & A Sessions
  
• Demonstrations