Successful Event & Protocol Management

16-17 Dec, 2024, CONCORDE HOTEL KUALA LUMPUR

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SHEENA CHAHIL is the Executive Director of IMP TRAINING & CONSULTANCY formerly known as Impression Management
Professionals.

 

A consummate professional, she brings to you years of invaluable experience, offering speaking, training and consulting services to corporate clients, private individuals, professional associations, government agencies, colleges and universities. Her customized approach to personal and professional growth has helped thousands of people make positive changes. As a trainer and consultant, she has developed corporate workshops and individual coaching services designed to provide employees and leaders with the tools and the self confidence they need to master their professional lives.

 

 

She is a member of The Institute for Image Management (U.S.A.) and an Associate member of Image Consultants International - AICI. She has a wide range of experience in the image industry and has acquired her training in a number of areas on Image Management from Australia and U.S.A. Her expertise lies in Colour Analysis, Wardrobe Strategies, Visual Poise, Grooming Principles, Business and Social Etiquette, and Malaysian Protocol (Correct Forms of Address).

 

She takes a professional holistic approach to her training. It's not merely a grooming course but rather an understanding of the principles and reasons for image in the business industry. Therefore it includes "a buy in as well as a change in mindset"

 

Her extensive exposure in the service industry has also enabled her to train others in areas on Customer Care, Hospitality Image and other Customer Services related workshops. She has acquired her training in Customer Service from the International Air Transport Association - IATA Singapore

 

Her training programs also focuses on Event and Protocol Management. She acquired her knowledge and training in this area from the Institute of Public Relations Malaysia
(IPRM).

Among her satisfied clients are organizations such as Maybank, Public Investment Bank, BHP Billiton, TNS Worldpanel, Sunway Group, DaimlerChrysler, Maxis Mobile, Celcom, Kuwait Finance House, Telekom Malaysia, British American Tobacco, Intel Singapore, Asia Business Forum Singapore, DRB- Hicom, CIMB Bank, Chevron Malaysia Ltd, Tractors Malaysia, Great Eastern Life Assurance, UMW Toyota, Securities Commission, Western Digital and Petronas Group of Companies.

 

She is also a popular speaker at seminars and symposiums both in Malaysia and the region and specializes in conducting presentations on topics on Image Building - Creating Winning First Impressions, Professional Image and Corporate Communications. She has been featured on some of the local television programs and local magazines and contributes articles to some of the local magazines.

Venue Details

CONCORDE HOTEL KUALA LUMPUR
2 Jalan Sultan Ismail, 50250 Kuala Lumpur, - 50250
Phone : (603) 2144 2200

https://kualalumpur.concorde hotelsresorts.com/

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Overview on Event and Protocol Management
  • Event Planning
  • People Involved In Organizing An Event - Identify Their Roles
  • People Involved In Sponsoring An Event - Identify Their Roles
  • Event Planning Tips - Follow The 5Ws And 1H Principle To Create An Event Plan
  • Event Marketing
  • Steps Involved In Producing An Event
  • Steps Involved In Preparing An Event Calendar
  • Risk Management Plan For Events
  • How To Evaluate An Event
  • Contracting The Event Venue
  • Understanding Malaysian Protocol
  • Protocol And Elements Of Formalities
THE LEARNING MODEL

The learning model turns traditional training upside down. Instead of explaining a topic to the edge of boredom before doing a short exercise, as is the typical procedure in many training rooms, our trainer/coach, utilizing the Learning Model, put the participants immediately on task with a specially designed activity, No dead time. The activity is followed by accurate information, useful learning tools and timely coaching.

DAY 1
9:00 OVERVIEW: EVENT AND PROTOCOL
  • The hidden agenda behind an event
  • Some common norms among corporate organizations
  • Maximizing the benefits of an event for the organization’s image
9:45 EVENT PLANNING
  • Applying the 5Ps of event planning
    The 3 planning stages in an event (over view)
    - Event feasibility analysis
    - Baseline preparations
    - Launching the event
10:45 PEOPLE INVOLVED IN ORGANIZING AN EVENT – IDENTIFY THEIR ROLES
  • Event Manager/ Planner
  • Event Coordinator
  • Information Manager
  • Logistic Manager
  • Security Manager
  • Infrastructure Manager
11:30 PEOPLE INVOLVED IN SPONSORING AN EVENT - IDENTIFY THEIR ROLES
  • Organizers
  • Sponsors
  • Partners
  • Clients
  • Supporting Agencies
12:15 EVENT PLANNING TIPS - FOLLOW THE 5WS AND 1H PRINCIPLE TO CREATE AN EVENT PLAN
  • Why you want to organize the event
  • What you want to get from the event
  • What you are going to do in the event eg. event name, food and beverage menu, event profile, guest profile, event theme, event highlights etc
  • When – time of event
  • Where – venue chosen
  • Who – will be the organizer, sponsors etc.
  • How – to market the event
1:00 Lunch

2:00 EVENT MARKETING
  • Steps involved in creating a promotional campaign for your event
  • Using the different forms of Media for your promotion
2:45 STEPS INVOLVED IN PRODUCING AN EVENT
  • Identify the 5 step plan
3:30 STEPS INVOLVED IN PREPARING AN EVENT CALENDAR
  • Pre event, at event and post event activities
  • Identify the 3 step plan
4:15 RISK MANAGEMENT PLAN FOR EVENTS
  • Why is risk management for events critical
  • How to develop a risk management plan for events
  • Identify the steps involved in risk management
5:00 End of Day 1
  
DAY 2
9:00 HOW TO EVALUATE AN EVENT
  • Steps Involved in Writing the Evaluation of an Event
  • How to come up with an evaluation feedback form
10:45 CONTRACTING THE EVENT VENUE
  • Identifying the difference between a Contract and an Agreement
  • When a contract is considered valid?
  • Points to consider when contracting an event
12:00 UNDERSTANDING MALAYSIAN PROTOCOL
  • Understanding the background of protocol and its definition
1:00 Lunch

2:00 PROTOCOL AND ELEMENTS OF FORMALITIES
  • Order of precedence
  • Seating arrangements and table arrangements
  • Hoisting and arrangements of flags
  • Honorific and salutations
  • Protocol and liaison office
  • Dress code
  • Understanding dining format and etiquette
3:45 GROUP ACTIVITY: PRESENTATION BY PARTICIPANTS (MOCK-UP SESSION)

5:00 End of Course
WHO SHOULD ATTEND
  • Directors / Deputy Directors
  • General Managers
  • Public Relations Managers
  • Corporate Communication Managers
  • Marketing & Promotion Managers
  • Event Managers & Assistants
  • Business Development Managers
  • Relationship Managers
  • Senior Managers
  • Heads of Departments
  • Public Officials
  • Customer Service Managers
  • Customer Contact Personnel
  • Public Relations Personnel
  • Government Liaison Personnel
  • Personal Assistants & Confidential / Senior Secretaries
  • All Professionals Involved In Event And Protocol Management
METHODOLOGY

The methodology used provides a complete learning system with well defined objectives that are achieved through use of:

  • Discussions, Role Play and Activities
  • Video Presentation
  • Notes and Handouts

    This course is interactive and participative allowing the participant to internalize the concepts and knowledge learnt.


    There are a mixture of lectures, video viewing and discussions.