• Module 1: Technical TikTok Shop Setup
  
• Module 2: TikTok Policies, Fees & Seller Requirements + Do’s & Don’ts
  
• Module 3: TikTok Yellow Bag – How It Works
  
• Module 4: TikTok Content Strategy – Creating for FYP
  
• Module 5: How to Do Livestream for TikTok Shop
  
• Module 6: Introduction to TikTok Ads
  

This one-day TikTok Shop training course is designed to equip participants with the essential skills and knowledge to launch, manage, and grow a successful e-commerce presence on TikTok.

From setting up a TikTok Shop account and managing product listings to understanding platform policies, fees, and the powerful Yellow Bag feature, participants will gain hands-on insights into the technical and strategic aspects of selling on TikTok.

The training course also dives into content creation strategies tailored for the For You Page (FYP), crafting balanced and engaging videos using hooks, storytelling, and CTAs. Additionally, attendees will learn how to run impactful livestream sessions and explore the fundamentals of TikTok advertising, enabling them to boost visibility, drive traffic, and increase conversions effectively.

1. SETTING UP AND CONFIGURING A TIKTOK SHOP ACCOUNT
   You will be able to successfully create a TikTok
   Shop account, link it to a TikTok Business account, configure bank/payment settings, and navigate
   the Seller Center dashboard.
2. ADDING AND MANAGING PRODUCT LISTINGS EFFECTIVELY
   You will learn how to upload products manually or in bulk, write compelling product descriptions,
   and organize inventory within TikTok Shop.
3. UNDERSTANDING AND APPLYING TIKTOK SHOP POLICIES AND BEST PRACTICES
   You will gain knowledge of TikTok’s seller policies,
   fee structures, restricted items, and the key do’s and don’ts to avoid penalties or account suspension.
4. UTILIZING THE YELLOW BAG FEATURE TO BOOST SALES
   You will understand how the TikTok Yellow Bag works, how to tag products in videos, and analyze
   click-through rates to improve conversion.
5. DEVELOPING EFFECTIVE TIKTOK CONTENT STRATEGIES FOR FYP VISIBILITY
   You will be able to brainstorm and plan content
   using proven hooks, trends, and formats, and
   apply FYP best practices such as sound, hashtags, and optimal video timing.
6. CREATING ENGAGING AND BALANCED TIKTOK CONTENT
   You will learn to balance educational, emotional, entertaining, and promotional content while incorporating hooks, CTAs, and storytelling
   techniques that drive engagement.
   
7. RUNNING IMPACTFUL TIKTOK LIVESTREAMS FOR PRODUCT PROMOTION
   You will gain practical knowledge on setting up livestreams, using necessary tools, structuring
   sales-focused content, and interacting with viewers effectively.
8. LAUNCHING AND MANAGING BASIC TIKTOK ADVERTISING CAMPAIGNS
   You will be able to create a TikTok Business Manager account, understand different ad formats, boost
   posts, and set up simple conversion-based ad campaigns targeting their desired audience.
   

• Business Owners & Entrepreneurs
  
• Sales & Marketing Professionals
  
• Social Media Managers & Content Creators
  
• Digital Marketing Managers & Executives
  
• Freelancers & Consultants
  
• Startups & SMEs
  
• Corporate Brand or Communications Teams
  
• Account Managers & Executives
  
• Bloggers

• Quizzes
  
• Small Group Discussions
  
• Case Studies
  
• Active Summaries
  
• Q & A Sessions
  
• Demonstrations