AI-Powered Content Mastery: Drive Engagement & Conversions with ChatGPT

28 May, 2025, CONCORDE HOTEL KUALA LUMPUR

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KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC
Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.
She is currently providing consultation for corporate and SMEs companies in Digital Transformation,
increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as Social Media Marketing, TikTok Marketing, SEO, Web development, Google ads, Email Marketing that promote a company and its products and/or services.


Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like
Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.
Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google partners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.


She holds a Master in Business Administration (MBA), International Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).


She actively provides digital marketing training in:
• Website WordPress Development
• eCommerce Website WordPress Development
• Social Media Marketing
• TikTok Marketing
• Facebook & Instagram Marketing
• Google Paid Ads Marketing
• SEO Marketing

Venue Details

CONCORDE HOTEL KUALA LUMPUR
2 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia,
Phone : 03 2144 2200

https://kualalumpur.concorde hotelsresorts.com/

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Introduction to ChatGPT and AI Digital Tools
  • Module 2: ChatGPT Prompt Language for Content Creation
    • Module 3: ChatGPT Prompt Language for Ad Optimization
    • Module 4: ChatGPT Prompt Language for SEO
    • Module 5: Competitor Analysis with ChatGPT Prompt Language
    • Module 6: ChatGPT Prompt Language for Customer Behaviour Analysis and Segmentation
    • Module 7: ChatGPT Prompt Language for Social Media Calendar Planning
    • Module 8: Case Studies and Practical Exercises
    • Module 9: Q & A and Best Practices
    • Module 10: Wrap-up
OVERVIEW

This comprehensive course provides a deep dive into the capabilities of ChatGPT and a suite of other AI digital tools in the realm of digital marketing. Kicking off with an introduction to ChatGPT and ten distinct AI tools, module one familiarizes students with the potential of AI in content creation and digital marketing strategies.

Module two transitions into the practical application, illustrating how to craft engaging content with ChatGPT, including blog posts, social media content, and SEO articles. This skill-building continues in the subsequent modules, where learners are trained on how to optimize ads and generate SEO-friendly content using AI-driven tools.

The course shifts to a strategic perspective in module five, where attendees will learn how to harness ChatGPT to analyse competitors and develop competitive advantages. Module six delves into understanding customer behaviour and segmentation, showing how AI can personalize marketing strategies for specific customer segments.

LEARNING OUTCOME
  1. Understanding of AI in Digital Marketing
  2. Proficiency in Content Creation
  3. Ad Optimization Skills
  4. SEO Knowledge and Skills
  5. Customer Behaviour Analysis and Segmentation
  6. Competitor Analysis Skills
  7. Social Media Management
  8. Hands-On Experience with AI Tools
WHO SHOULD ATTEND
  • Corporate Marketing
  • Content Creators
  • Digital Marketers
  • SMEs
  • Entrepreneurs & Business Owners
  • Marketing Managers
  • Marketing Executives
  • CMOs
  • Marketing Directors
  • Social Media Managers and Strategists
  • E-Commerce Professionals
METHODOLOGY
  • Interactive Lectures
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Self-evaluation Training
COURSE CONTENT
9:00

MODULE 1: INTRODUCTION TO CHATGPT AND AI DIGITAL TOOLS

  • Overview of ChatGPT and its capabilities in content creation and optimization
  • Introduction to 10 AI digital tools for content creation and implementation
  • Understanding the benefits of leveraging AI tools in digital marketing strategies
 

MODULE 2: CHATGPT PROMPT LANGUAGE FOR CONTENT CREATION

  • Crafting effective prompts for content creation using ChatGPT
  • Utilizing AI digital tools to generate engaging blog posts, social media content, and SEO articles
  • Implementing AI tools to enhance content quality, readability, and relevance
10.45

MODULE 3: CHATGPT PROMPT LANGUAGE FOR AD OPTIMIZATION

  • Creating persuasive ads titles and compelling ad content using ChatGPT
  • Leveraging AI digital tools to optimize ad targeting, keywords, and messaging
  • Analysing and refining ads using AI-driven insights and performance metrics
 

MODULE 4: CHATGPT PROMPT LANGUAGE FOR SEO

  • Generating SEO-friendly content using ChatGPT and AI tools
  • Conducting keyword research and optimization using AI-driven tools
  • Crafting SEO articles and website content that rank well in search engines
12.00

MODULE 5: COMPETITOR ANALYSIS WITH CHATGPT PROMPT LANGUAGE

  • Utilizing ChatGPT to identify and analyse competitors in the digital landscape
  • Gathering insights on competitor strategies, content, and messaging
  • Developing competitive advantages and differentiation based on competitor analysis
 

MODULE 6: CHATGPT PROMPT LANGUAGE FOR CUSTOMER BEHAVIOR ANALYSIS AND SEGMENTATION

  • Understanding customer behaviour analysis using ChatGPT and AI tools
  • Segmenting target audiences based on demographics, interests, and behaviours
  • Customizing marketing strategies and messaging for specific customer segments
1:00 Lunch
2:00

MODULE 7: CHATGPT PROMPT LANGUAGE FOR SOCIAL MEDIA CALENDAR PLANNING

  • Developing a social media calendar planner using ChatGPT and AI tools
  • Generating content ideas, themes, and variations for social media platforms
  • Scheduling and optimizing social media posts for maximum engagement and Reach
 

MODULE 8: CASE STUDIES AND PRACTICAL EXERCISES

  • Analysing real-world case studies of successful ChatGPT implementations
  • Hands-on exercises for participants to practice generating prompts and using AI digital tools
  • Group discussions and feedback sessions to enhance participant learning and application
3:45

MODULE 9: Q&A AND BEST PRACTICES

  • Addressing participant questions and concerns regarding ChatGPT and AI tools
  • Sharing best practices and tips for effective implementation and optimization
  • Providing additional resources and references for ongoing learning and exploration
 

MODULE 10: WRAP-UP AND CONCLUSION

  • Recap of key concepts and techniques covered in the course
  • Final thoughts on the potential of ChatGPT and AI digital tools in digital marketing
  • Closing remarks and encouragement for continued application and growth
5:00 End of Course