
JOYCE LEE HUI HUI
• Chartered Accountant, Fellow Member, Association of Certified Chartered Accountant, United Kingdom (ACCA UK Year 2008)
• Chartered Accountant, Malaysian Institute of Accountants (Year 2003)
• Certified Neuro Linguistic Programme (NLP) Practitioner & Certified NLP Coach, 2017 (recognised by American Board NLP)
• Licensed Hypnotherapist (Association of Hypnotherapy Practitioners Malaysia, AHPM 2017)
• Certified Change Management Practitioner (PROSCI USA – 2017)
• Master’s in Education – Year 2024 -Veritas University College
Joyce Lee is a Fellow Member of the Association of Chartered Certified Accountants (ACCA), United Kingdom, and a Chartered Accountant with the Malaysian Institute of Accountants (MIA).
She began her career with the Berjaya Group of Companies as a Group Financial Accountant, overseeing the
preparation, analysis, and financial reporting for the Berjaya Sports Toto Berhad group. Her expertise spans MFRS/IFRS, group consolidation, GST/SST administration, and end-to-end accounting operations, including tax submissions and statutory audit coordination.
Joyce later broadened her industry exposure in telecommunications (Maxis Communications, Nokia Networks) and ICT (IBM Malaysia), taking on roles across management, commercial finance, financial analysis, planning, and
budgeting. Since 2018, she has been headhunted into senior commercial finance leadership positions within regional and global FMCG, fintech, and most recently, Avon—a global leader in beauty and direct selling.
Her passion for public speaking, training, and people development is long-standing. Joyce served as Past President of the MIHRM Toastmasters Club (2007–2008) and has achieved multiple communication awards including Advanced Communication Bronze, Advanced Communication Silver, and Competent Leader from Toastmasters International. She is also a former President of the Rotaract Club of Port Klang Centennial.
Joyce is known for her ability to simplify complex financial concepts and make them relatable to participants from all backgrounds. With extensive experience across Malaysian PLCs and multinational corporations, she brings deep insights into accounting, finance, business operations, and team leadership. Her strengths include explaining technical accounting concepts in practical terms, delivering high-impact in-house training, and facilitating sessions that are grounded in real-world application—now extended into the fast-evolving world of Generative AI for Accounting and Finance.
Selected Clients
• PMI Industries Sdn Bhd & Mackenzie Industries (Wah Seong Group)
• Star Media Radio Group
• MyWIN Academy Berhad (Prime Minister’s Department)
• Wah Seong Group Management Development Programmes
• Clipsal Manufacturing (Schneider Electric)
• Bintulu Development Authority (BDA)
• Sudong (Singtel Telecommunications Inc), Malacca & Klang
• UMW Corporation Berhad – SL1M Programmes
• Gentpac Malaysia (Shared Services Finance Centre)
• UEM Edgenta Berhad
• Construction Industry Development Board (CIDB)
• Malaysian Communications and Multimedia Commission (MCMC)
• Amway Malaysia Holdings Berhad
• Salcon Engineering Berhad
• Malakoff Corporation Berhad and subsidiaries
• Logicalis Asia Pacific
• MySTEP Management Trainee Programme (Khazanah), 2022
• Northern Corridor Economic Region (NCER)
• Employees Provident Fund (KWSP)
• Pharmaniaga Berhad
• Selangor Kerjaya
• Hap Seng Materials Sdn Bhd
Remote Online Training - Public
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
FOCUSING ON |
|
OBJECTIVES |
|
This 2-day course is designed to equip accounting and finance professionals with the knowledge and practical skills needed to leverage Generative Artificial Intelligence technology. The course will introduce participants to Generative AI tools such as ChatGPT, Copilot, Google AI Gemini and other AI tools to increase efficiency, accuracy, and insight in accounting and financial operations. Participants will explore the fundamentals of Generative AI, understand its application in Financial Reporting, Analysis and generating narratives for Financial Report and external stakeholders like Management Discussion and Analysis (MDA) for Annual Report. There will be hands on learning exercises that combines theoretical understanding with real-world examples, use cases, ethical considerations and tools to ensure readiness for the AI-powered future of finance. |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
|
WHO SHOULD ATTEND |
| Accounting and Finance Professionals with basic to intermediate level knowledge in accounting operations, reporting and financial analysis roles who wish to enhance skillsets in Artificial Intelligence (AI) tools. |
METHODOLOGY |
| Training Approach activities will include the following: • Interactive lectures • Hands-on practical exercises using real-world datasets, and group project in developing a custom GPT. |
| DAY 1 | ||||||||||||||||||
|
| DAY 2 | ||||||||||||||||||
|