AI-Powered Marketing Mastery LEVERAGING AI FOR SOCIAL MEDIA & BRAND DEVELOPMENT

21-22 May, 2026, Wyndham Grand Bangsar Kuala Lumpur

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KELLY CHONG is Digital Marketing Consultant &
Development Director in KelC Creative and CEO of DMC
Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

She is currently providing consultation for corporate and SMEs companies in Digital Transformation,
increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as Social Media Marketing, TikTok Marketing, SEO, Web development, Google ads, Email Marketing that promote a company and its
products and/or services.

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like
Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA
Majestic Property Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of
Malaysia Digital Marketing Association.

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google
partners too. Currently, Kelly is running a digital
marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

She holds a Master in Business Administration (MBA),
International Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

She actively provides digital marketing training in:
• Website WordPress Development
• eCommerce Website WordPress Development
• Social Media Marketing
• TikTok Marketing
• Facebook & Instagram Marketing
• Google Paid Ads Marketing
• SEO Marketing

Venue Details

Wyndham Grand Bangsar Kuala Lumpur
No 1, Jalan Pantai Jaya Tower 3, 59200 Kuala Lumpur,

https://wyndhamgrand bangsarkl.com.my/

Phone : 0322981888

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

Module 1: Social Media Trends & Marketing Landscape 2026
Module 2: Increasing Marketing Productivity with AI
Module 3: Crafting Engaging Content with AI Assistance
Module 4: AI-Improved Strategies for Social Media Growth
Module 5: Understanding Your Audience with AI Analytics
Module 6: Building a Strong Brand Strategy with AI Insights
Module 7: Smart Content Planning with AI
Module 8: Improving Marketing Efficiency with AI Automation

OBJECTIVES

This course is designed to help organisations understand how Artificial Intelligence (AI) can enhance Modern Marketing Strategies, improve Content Productivity, and strengthen Brand Positioning across Digital Platforms.

Participants will learn how to combine Marketing Thinking, Data Insights, and AI Tools to produce more Effective Campaigns, Develop Stronger Brand Communication, and optimise Social Media Performance.

The course emphasises practical application, allowing participants to explore how AI can support Content Creation, Audience Analysis, Marketing Strategy Development, and Workflow Efficiency within their teams.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…

Identifying The Right AI Opportunities within their Marketing Activities.
Creating Engaging Marketing Content Faster and More Efficiently.
Applying Structured Approaches to Plan and Execute Social Media Campaigns.
Using Data Insights to Better Understand Customer Behaviour and Preferences.
Developing Clearer Brand Messaging and
Marketing Positioning.
Improving Team Productivity through AI-Supported Marketing Workflows.
Implementing Practical AI Use Cases within their Social Media and Branding Strategy.

WHO SHOULD ATTEND

Marketing Managers and Executives looking to sharpen their digital marketing strategies and expand their brand’s online presence.
Digital Marketing Specialists seeking to elevate
their social media, content creation, and advertising
expertise.
Social Media Managers responsible for managing, growing, and optimizing brand visibility across
multiple platforms.
E-Commerce Managers and Entrepreneurs
aiming to drive traffic, engagement, and sales through targeted social media campaigns.
Business Professionals who want to leverage social media marketing, AI tools, and content
creation techniques to achieve strategic business
growth.

METHODOLOGY

Interactive Lectures
Quizzes & Tests
Case Studies
Practical Exercises
Small Group Discussion
Group Or Individual Work
Self-Evaluation Training

DAY 1

9:00

MODULE 1: SOCIAL MEDIA TRENDS & MARKETING LANDSCAPE 2026

Participants will explore the evolving digital marketing environment and the impact of
AI on social media strategies.

Topics

Key social media trends shaping marketing
in 2026
AI’s role in modern marketing and branding
Changing customer behaviour and content consumption
Short-form video dominance and attention economy
The new marketing funnel in the AI era

10.45

MODULE 2: INCREASING MARKETING PRODUCTIVITY WITH AI

Participants will discover how AI can support marketing teams in generating ideas, improving efficiency, and streamlining workflows.

Topics
• AI-assisted marketing workflows
• AI for idea generation and campaign development
• Improving marketing productivity with AI support
• Quality control and responsible AI usage
• Integrating AI into marketing operations

1:00

Lunch

2:00

MODULE 3: CRAFTING ENGAGING CONTENT WITH AI ASSISTANCE

Participants will learn how AI can support the creation of compelling and relevant marketing content.

Topics
• Social Media content frameworks
• AI-assisted copywriting techniques
• Generating creative content ideas with AI
• Content storytelling strategies
• Adapting content for different social platforms

3:45

MODULE 4: AI-IMPROVED STRATEGIES FOR SOCIAL MEDIA GROWTH

Participants will explore strategic approaches
to increase brand visibility, reach, and engagement across digital platforms.

Topics
• Social Media growth strategies
• AI-supported campaign planning
• Increasing reach and engagement
• Content optimisation techniques
• Understanding algorithm behaviour

5:00	End of Day 1

DAY 2

9:00

MODULE 5: UNDERSTANDING YOUR AUDIENCE WITH AI ANALYTICS

Participants will learn how to analyse marketing performance and audience behaviour using
AI-supported insights.

Topics
• Understanding audience insights
• AI-assisted data analysis
• Social media analytics interpretation
• Identifying high-value audiences
• Campaign performance evaluation

10.45

MODULE 6: BUILDING A STRONG BRAND STRATEGY WITH AI INSIGHTS

Participants will learn how AI insights can
support stronger brand positioning and communication.

Topics
• Brand identity and positioning
• AI-assisted brand research
• Competitive analysis with AI
• Crafting brand messaging and voice
• Strengthening brand differentiation

1:00

Lunch

2:00

MODULE 7: SMART CONTENT PLANNING WITH AI

Participants will learn how to structure and plan consistent marketing content using AI assistance.

Topics
• Content planning frameworks
• AI-supported editorial calendars
• Campaign scheduling strategies
• Multi-platform content distribution
• Maintaining content consistency

3:45

MODULE 8: IMPROVING MARKETING EFFICIENCY WITH AI AUTOMATION

Participants will explore how automation can streamline repetitive marketing tasks and improve operational efficiency.

Topics
• Marketing automation fundamentals
• AI-supported workflow automation
• Managing repetitive marketing tasks
• Improving team collaboration
• Building scalable marketing systems

5:00	End of Course