
JOYCE LEE HUI HUI
• Chartered Accountant, Fellow Member, Association of Certified Chartered Accountant, United Kingdom (ACCA UK Year 2008)
• Chartered Accountant, Malaysian Institute of Accountants (Year 2003)
• Certified Neuro Linguistic Programme (NLP) Practitioner & Certified NLP Coach, 2017 (recognised by American Board NLP)
• Licensed Hypnotherapist (Association of Hypnotherapy Practitioners Malaysia, AHPM 2017)
• Certified Change Management Practitioner (PROSCI USA – 2017)
• Master’s in Education – Year 2024 -Veritas University College
Joyce Lee is a Fellow Member of the Association of Chartered Certified Accountants (ACCA), United Kingdom, and a Chartered Accountant with the Malaysian Institute of Accountants (MIA). She began her career with the Berjaya Group of Companies as a Group Financial Accountant, overseeing the preparation, analysis, and financial reporting for the Berjaya Sports Toto Berhad group. Her expertise spans MFRS/IFRS, group consolidation, GST/SST administration, and end-to-end accounting operations, including tax submissions and statutory audit coordination.
Joyce later broadened her industry exposure in telecommunications (Maxis Communications, Nokia Networks) and ICT (IBM Malaysia), taking on roles across management, commercial finance, financial analysis, planning, and budgeting. Since 2018, she has been headhunted into senior commercial finance leadership positions within regional and global FMCG, fintech, and most recently, Avon—a global leader in beauty and direct selling.
Her passion for public speaking, training, and people development is long-standing. Joyce served as Past President of the MIHRM Toastmasters Club (2007–2008) and has achieved multiple communication awards including Advanced Communication Bronze, Advanced Communication Silver, and Competent Leader from Toastmasters International. She is also a former President of the Rotaract Club of Port Klang Centennial.
Joyce is known for her ability to simplify complex financial concepts and make them relatable to participants from all backgrounds. With extensive experience across Malaysian PLCs and multinational corporations, she brings deep insights into accounting, finance, business operations, and team leadership. Her strengths include explaining technical accounting concepts in practical terms, delivering high-impact in-house training, and facilitating sessions that are grounded in real-world application—now extended into the fast-evolving world of Generative AI for Accounting and Finance.
Selected Clients
Four Points by Sheraton Kuala Lumpur City Centre
Corner of Jalan Sultan Ismail,
and Jalan Ampang,
Kuala Lumpur, Malaysia, 50450
https://www.marriott.com/en-us/hotels/kulfk-four-points- kuala-lumpur-city-centre/overview/?msockid= 27c4b915ef7e65bb0da3affaeedb6438
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
FOCUSING ON |
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OBJECTIVES |
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There has been massive surge in AI Generative tools for accounting and finance. Ignoring Generative Artificial Intelligence (AI) tools and its leverage in work productivity can no longer be ignored.
This course is designed to equip accounting and finance professionals with the knowledge and practical skills needed to leverage Generative Artificial Intelligence (AI) tools technology using the upgraded Claude AI version.
The course will introduce participants to latest versions of Generative AI tools which was adaptive reasoning feature to support productivity improvement like Financial Statement Analysis, Dashboard Financial Data Preparation, Instructions For Agentic Task Automations and complex calculations like Discounted Cash Flow, Return on Investments (ROI), Net Present Value and Predictive Data Trends Analysis for better insights.
Participants will explore the fundamentals of use of cases using Claude generative AI prompting to understand its application in modelling, forecasting, and financial analysis. Participants are expected to engage in hands-on exercises to integrate AI like customising daily workflows for automation, create AI agents and leverage AI for insights and due diligence.
The course combines theoretical understanding of AI use cases and hands-on practical exercises using sample data sets. Besides, the ethical considerations of use of any generative AI tool will be highly emphasised for data privacy and protection. |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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WHO SHOULD ATTEND |
| Every level of Accountants, Accounting and Finance Professionals who want to upskill and leverage Generative Artificial Intelligence (AI) version tools for tasks productivity improvement. |
METHODOLOGY |
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Where appropriate, activities will include the following:
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