AI-POWERED SOCIAL MEDIA MASTERY Growing, Engaging & Selling with TikTok, Instagram & Facebook

22-23 Oct, 2026, Concorde Hotel Kuala Lumpur

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KELLY CHONG is Digital Marketing Consultant & Development Director in KelC Creative and CEO of DMC Solutions has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

 

She is currently providing consultation for corporate and SMEs companies in Digital Transformation, increases online presence and lead generation. Kelly also helps in developing, implementing and managing marketing campaigns such as Social Media Marketing, TikTok Mar keting, SEO, Web development, Google ads, Email Mar keting that promote a company and its products and/or services.

 

Kelly provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Prop erty Agency, Sime Darby Property, Ali’s Kantin, MCM, Tan Chong, Oxford College, GaGuAsia (The Largest Furniture Marketplace (SEA), Online Learning Mandarin and many others. She is also a member of Malaysia Digital Marketing Association.

 

Kelly has more than 14 years of experience in sales and marketing and has worked in top global firms such as Pharmaceutical Companies like Astra Zeneca, Pfizer and DKSH in various Senior Sales and Marketing Roles. She is Google Certified and earned recognition as Google part ners too. Currently, Kelly is running a digital marketing agency and an Online Learning Language Portal com pany based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), In ternational Business, from HELP University College, and a Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

 

She actively provides digital marketing training in:

  • Website WordPress Development
  • eCommerce Website WordPress Development
  • Social Media Marketing
  • TikTok Marketing
  • Facebook & Instagram Marketing
  • Google Paid Ads Marketing
  • SEO Marketing

Venue Details

Concorde Hotel Kuala Lumpur
2 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia,

https://kualalumpur.concorde hotelsresorts.com/



Phone : 03 2144 2200

Contact us

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

Jane@ipa.com.my

ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1 - Social Media Strategy for Business in the AI Era
  • Module 2 - AI-Powered Content Planning
  • Module 3 - Facebook for Business
  • Module 4 - Instagram for Business
  • Module 5 - TikTok for Business Growth
  • Module 6 - AI-Powered Short Video Production
  • Module 7 - Paid Ads on a Small Budget + AI Copy
  • Module 8 - Measure, Optimise & Scale with AI
INTRODUCTION

Social media is no longer simply about posting regularly. Businesses today need to understand what content works, how each platform distributes content, how to produce engaging videos efficiently, how to use paid advertising effectively, and how AI can accelerate the entire process.

 

This highly practical 2-day course provides participants with a complete, AI-powered approach to managing and growing their business presence across TikTok, Instagram and Facebook.

 

Participants will learn how to develop an effective social media strategy, create a structured content plan, produce engaging short-form videos, write stronger captions and advertising copy with AI, run targeted advertising campaigns on practical budgets, and use analytics to continuously improve performance.

 

Through hands-on exercises, demonstrations and practical business applications, participants will leave the programme with content, templates, frameworks and an actionable social media growth plan that can be immediately implemented in the workplace.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Developing an integrated social media strategy across TikTok, Instagram and Facebook that supports business and marketing objectives.
  2. Using AI tools to accelerate content planning and creation, from generating ideas and hooks to writing captions, scripts and advertising copy.
  3. Creating platform-appropriate content that increases reach, engagement and brand visibility.
  4. Producing engaging short-form videos efficiently using smartphones and AI-assisted video production tools.
  5. Building a sustainable content system that enables businesses to maintain a consistent social media presence without requiring a large content team.
  6. Planning and executing cost-effective paid social media campaigns using practical targeting, testing and budgeting strategies.
  7. Understanding the key performance metrics across TikTok, Instagram and Facebook and use AI to interpret results.
  8. Turning social media activity into measurable business outcomes, including greater awareness, engagement, enquiries, leads and sales.
WHO SHOULD ATTEND
  • Marketing Managers and Executives looking to sharpen their digital marketing strategies and expand their brand’s online presence.
  • Digital Marketing Specialists seeking to elevate their social media, content creation, and advertising expertise.
  • Social Media Managers responsible for managing, growing, and optimizing brand visibility across multiple platforms.
  • E-Commerce Managers and Entrepreneurs aiming to drive traffic, engagement, and sales through targeted social media campaigns.
  • Business Professionals who want to leverage social media marketing, AI tools, and content creation techniques to achieve strategic business growth
METHODOLOGY
  • Interactive Lectures
  • Hands-On + Live Demonstration
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Quiz & Test
DAY 1
9:00

MODULE 1 - SOCIAL MEDIA STRATEGY FOR BUSINESS IN THE AI ERA

  • Why 3 Platforms, One Content System
  • Algorithm Basics: Reach & AI-Driven Feeds
  • Profile Audit & Optimisation Checklist
  • Content Pillars For Brands
10.45

MODULE 2 - AI-POWERED CONTENT PLANNING

  • 30-Day Calendar With ChatGPT / Claude
  • Generate Post Ideas, Captions & Hooks With AI
  • Batch Creation Workflow Using AI
  • One Idea ® 5 Posts Repurposing System
1:00 Lunch
2:00

MODULE 3 - FACEBOOK FOR BUSINESSES

  • Page Setup And Optimisation
  • Reels vs Posts vs Stories: What Works In 2026
  • AI-Written Captions And Ad Copy
  • Meta Business Suite + Scheduling Tools
3:45

MODULE 4 - INSTAGRAM FOR BUSINESSES

  • Bio, Highlights & Link-In-Bio Setup
  • Reels Formula That Drives Organic Reach
  • AI-Generated Carousels For Authority Content
  • Stories Automation & Engagement Hacks
5:00 End of Day 1
DAY 2
9:00

MODULE 5 - TIKTOK FOR BUSINESS GROWTH

  • TikTok vs Instagram Reels: Key Differences
  • Hook Formula For The First 3 Seconds
  • AI Script Writing For TikTok Videos
  • Trending Audio, Hashtags & Going Live
10.45

MODULE 6 - AI-POWERED SHORT VIDEO PRODUCTION

  • Shoot With Your Phone Like A Pro
  • CapCut AI: Auto Captions, B-Roll, Transitions
  • AI Voiceovers & Avatar Videos (ElevenLabs / CapCut)
  • Repurpose 1 Video Across TikTok, Reels & FB
1:00 Lunch
2:00

MODULE 7 - PAID ADS ON A SMALL BUDGET + AI COPY

  • Boosting Vs Running Ads: When To Use Which
  • Meta Ads Manager Basics For Businesses
  • AI-Generated Ad Copy & Creatives (Canva AI / ChatGPT)
  • Small-Budget Ad Strategy: Targeting, Testing & Optimisation
3:45

MODULE 8 - MEASURE, OPTIMISE & SCALE WITH AI

  • Key Metrics That Matter Per Platform
  • Use AI To Interpret Insights & Suggest Next Steps
  • Build A Monthly Content Review System
  • Your 90-Day Social Media Growth Roadmap
5:00 End of Course