• Module 1 — Facebook & Instagram Marketing with AI
• Module 2 — AI Content Creation Masterclass
• Module 3 — LinkedIn Marketing & Personal Branding with AI
• Module 4 — TikTok & Short-Form Video Marketing
• Module 5 — YouTube Marketing with AI
• Module 6 — AI-Powered Content Calendar & Campaign Planning
• Module 7 — AI for the Modern Marketer: ChatGPT & Gemini
• Module 8 — Building Your Social Media Brand with AI
• Module 9 — AI-Powered Content Strategy

This highly practical 2-day course equips participants with the skills to use ChatGPT and Gemini as AI Marketing Co-Pilots to plan, create, improve and manage social media marketing.

Participants will learn how to build a consistent digital brand, understand the different roles of Facebook, Instagram, LinkedIn, TikTok and YouTube, develop platform-specific content, create stronger captions and campaigns, generate video concepts and scripts, build content calendars, analyse performance and turn ideas into a repeatable AI-powered marketing workflow.

Equipped to turn ChatGPT and Gemini into practical marketing assistants—helping you create stronger content, save valuable time and build a more consistent social media presence that supports your business goals.

1. Developing a focused social media strategy that gives every post a purpose. Connect your content to business priorities, audience needs and the customer journey—moving from ad hoc posting to purposeful marketing that builds awareness, trust and interest.
2. Creating platform-specific content that connects with the right audiences. Tailor your messages for Facebook, Instagram, LinkedIn, TikTok and YouTube, with content suited to how people discover, consume and engage on each platform.
3. Saving time on content creation while maintaining your brand voice. Use ChatGPT and Gemini to turn ideas into usable drafts, sharpen your messaging and reduce repetitive writing—freeing more time for campaign planning and customer engagement.
4. Writing compelling hooks, captions and calls to action. Apply practical storytelling and copywriting frameworks to capture attention, communicate customer benefits and encourage audiences to comment, enquire or take the next step.
5. Producing video concepts and scripts with greater confidence. Develop engaging ideas for Reels, TikTok, YouTube Shorts and longer videos, supported by strong openings, clear storylines and relevant calls to action.
6. Planning a practical 30-day content calendar for your business. Build a structured plan that balances educational, engaging and promotional posts—helping your team stay organised, maintain consistency and reduce last-minute content pressure.
7. Turning one strong idea into multiple content opportunities. Repurpose a product story, customer FAQ, case study or video into posts, carousels, captions and scripts across five platforms—getting more value from your existing content.
8. Strengthening your company brand and professional credibility. Develop clear brand messages, content pillars and a Brand Voice Guide to create a recognisable presence, while using LinkedIn content to demonstrate expertise and build trust.
9. Creating content that supports enquiries, leads and purchasing decisions. Address customer pain points, explain the value of your products or services and develop messages that guide audiences from initial awareness towards meaningful action.
10. Generating fresh, relevant content ideas with greater ease. Use structured AI prompts to explore customer questions, campaign themes and different content angles—and develop 30 relevant ideas tailored to your audience and business.
11. Getting more useful marketing outputs from ChatGPT and Gemini. Learn how to provide clear brand, audience and product context, refine prompts and evaluate drafts so your AI-assisted content becomes more relevant, consistent and usable.
12. Building a repeatable marketing workflow, you can apply immediately. Bring together strategy, idea generation, drafting, repurposing and scheduling into a practical process—supported by a content plan, brand guidance and ideas developed during the course.

• Marketing Managers and Executives looking to sharpen their digital marketing strategies and expand their brand’s online presence.
• Digital Marketing Specialists seeking to elevate their social media, content creation, and advertising expertise.
• Social Media Managers responsible for managing, growing, and optimizing brand visibility across multiple platforms.
• E-Commerce Managers and Entrepreneurs aiming to drive traffic, engagement, and sales through targeted social media campaigns.
• Business Professionals who want to leverage social media marketing, AI tools, and content creation techniques to achieve strategic business growth.

• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a pre-quiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their pre-quiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem- oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analysing real job- related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question-and- answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations. Demonstrate the steps being taught or the processes being adopted.
• Other activities.

o Create a personal action plan.

o Paraphrase important or complex points in the lecture.