Customer Service Excellence In The Pandemic And Post Pandemic Times

25-26 Oct, 2022, Pullman Kuala Lumpur Bangsar

IPA Training is Registered with

Learn from the Best

MURSHIDAH SAID is a multi-award winning international speaker and adviser of personal and
corporate transformation. A graduate of the National University of Singapore with a Bachelor of Arts Degree in Economics and Sociology in 1993, Murshidah runs successful businesses for more than 23 years expanding throughout Asia and now to the USA.


She is also a certified Neuro Linguistic Programming Practitioner and a certified life coach recognised by the American Board of NLP, NBPES and NLP University (USA). She is also a certified Advanced Law of Attraction Practitioner issued by Global Sciences Foundation (USA). She is also trained in the areas of Accelerated Learning and whole being learning to achieve better education for participants. Murshidah’s courses address the importance of education for the WHOLE BEING, ie incorporating the interconnection of body, mind, heart and spirit. Even the skills based programmes she conducts include the emphasis on the spirit which is hardly addressed in most corporate and management trainings. She emphasizes on principles-based practices in her courses.


Murshidah is a regular speaker at conferences and is currently working on her first book. She is a regular speaker and motivator on Hello on Two on RTM2, is a resident speaker on Image on the Breakfast Show on NTV7, has been interviewed with Dato’ Dr Sheikh Muszaphar on Bernama’s BizTalk, and interviewed on Image on BFM the Business Station in Malaysia. In Singapore, she was a guest motivation speaker on Warna Radio’s Business Programme, Paradigma. She is the Image Consultant featured in New Man magazine’s September issue and is in Jutawan magazine’s September issue. She is a contributing writer to Aquila Asia, a woman’s lifestyle magazine. She was also the featured Transformation Coach on KISS92 FM radio station in Singapore. Murshidah is the brand
Ambassador and educator of the WORLD HIJAB DAY, a global movement that promotes better understanding of the Hijab. She has been interviewed by HuffPost Live, Mob TV, Astro Oasis, The Star, and featured in the Malaysian Insider.


Murshidah is the main presenter on the radio programme JEWELS OF INSPIRATION, on Malaysia’s IKIM FM radio station.

Murshidah is awarded THE BEST PERSONAL BRAND as a LIFE TRANSFORMER in 2017, by the Marketing Institute of Singapore. Received the Brands for Good Asia Awards 2019 by the Intellectual Property Office of Singapore, and received the Malaysian Sustainability Awards in 2019 by the Global Green Project Management.






In 2021, she was acknowledged at Top 10
Transformational Women Leaders by Exeleon Magazine (USA).


Murshidah has a daughter, and is a business partner with her husband who is also her life coach. An avid traveler and adventurer, she has explored Europe, Middle East, South Africa, USA, Asia Pacific and Australia alone on a backpack as well as with a small group of like-minded friends. Murshidah is resourceful and jovial and participants of her workshops are guaranteed of lively and fun sessions where they learn to expand their social skills and perform beauty and life makeovers. Her love for learning, colours, music, dance and movies are brought into the workshops that she conducts.

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, 59200 KUALA LUMPUR,
Phone : 0 3-2298 1888
Fax : 0 3-2298 1999 7962/index.en.shtml

Contact us

M - 012 2281 247

M - 019 363 7822 

M - 012 201 1247

A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur

  • Module 1: Empowering Yourself
  • Module 2: Communicating Externally
  • Module 3: Understanding Your Own Mindset
  • Module 4: Body Language in front of others
  • Module 5: Communicating In Teams (Internal Customer Service)
  • Module 6: Improving My Customer Service
  • Module 7: Social Media Etiquette and The Corporate Image
  • Module 8: Effective Time Management to Give the Best Customer Experience
  • Module 9: Understanding People to Create the Best Customer Service Experience
  • Module 10: Personal Empowerment

Why is it that we find certain people able to handle customers better than others? A person can be doing exactly the same job as another and yet one person is deemed to have better customer service then the next.

Customer service is an emotional effect it gives on another person. Find out how to get your organization to give excellent customer service.

This course is intended to empower participants with personal empowerment, effectiveness and communication skills to motivate themselves, others and understand the overall fundamental human needs. This course covers both interpersonal as well as intra personal communication skills for them to give the best internal and external customer service. How we relate to others is a reflection of how we relate and understand ourselves.

This course will be excellent for those who have to excel in their lives, lead others, set an example, manage team mates to reach a goal and give the best customer service. The Accelerated Learning Technology used in this course is unique to the brand of the workshop as participants learn 400% faster than any other courses.

This course is designed to help participants to be proactive, responsible and empowered. Every participant will benefit from this training by learning how to live a happy and contented life while achieving personal and professional goals. Companies or organizations will benefit by having motivated, focused, confident employees who know how to bring added value to their work.

  1. Being able to undertake the roles of the empowered person, team member and leader, it is essential to understand oneself, be self-motivated, and understand the importance of spiritual quotient.
  2. Enhancing the customer service skills among participants
  3. Enhancing self-confidence and self-empowerment
  4. Improving in the level of internal and external customer satisfaction
  5. Motivating staff to deliver peak performance in each service
  6. Improving questioning and listening skills
  7. Building better relationship with customers
  8. Helping staff to handle difficult customers through style flexing, complaint resolution and stress management
  • Front-liners
  • Customer Service Personnel
  • Customer Service Managers & Executives
  • Sales Managers & Executives
  • Department Heads

Delivery will be done using the Accelerated Learning Technology. The Accelerated Learning technology makes use of flip charts, music, movies, colours and co-operative learning to create the relaxed and joyous environment. Some of the methods used to create impact full learning include:

Modelling Games Simulations
Metaphors Role Plays Projects
Individual Reflections Group Discussions Physical Activities

True learning occurs through discovery. The various methods used in the course allow you to be fully involved in the process and discover the learning for yourself. Once you discover, you learn and you take ownership of the learning.


Module 1: Empowering Yourself  

  • Introduction
    - Who am I?
    - What is a difficult customer?
    - Why is being able to handle difficult customers Important in Your work and in Your Life?


The Right Attitude Begins with YOU!

  • Your Whole Being Transformation
    - Your Purpose
    - Dreams
    - The Importance of Change
    - Getting out of your comfort zone

The Power within Yourself!

  • The Whole Being – Body, Mind, Heart & Spirit (the Connection)
    - Why Every Need has to be Fulfilled
    - The Power of the Human Spirit
  • Communicating with your “Brand” in giving - Customer Service
    - Understanding Personal Brand and Corporate Brand
    - Basic Personal Grooming
    - Corporate Image Grooming
    - Dressing
    - Personal Image and Hygiene


10.15 Coffee Break

Module 2: Communicating Externally

  • How We SPEAK
    - Opening and Structuring conversation
    - The Art of questioning

The Art Of Effective Listening

  • Intellectual Listening
  • Emotional Listening
  • How people process your message – 4-MAT by Bernice McCarthy
  • Sensing the Hot Buttons and the Deal Breakers on the phone
  • How people process your message – 4-MAT by Bernice McCarthy
  • Magic and Deadly phrases to Customers
  • 8 Step Accelerated Communication
  • Managing Complaints


1:00 Lunch

Module 3: Understanding Your Own Mindset

  • The Power of Your Mind
    - How your mind affects your outcome
    - Our Conditioning Process
    - Overcoming limitations and fears
  • The Magic of Your Mind – how the mind and body works for or against you Body Language and Non- Verbal Communication (Basic NLP will be incorporated here to understand how the body and mind work together)



Tea Break


Module 4: Body Language in front of others

  • Greetings and Introduction
  • Body language in different situations
  • Postures, Gestures and Stances


5:00 End of Day 1

Module 5: Communicating in Teams (Internal Customer Service)

  • Characteristics of successful teams within organisations Principle led teams
    - Win! Win! Win!
    - Integrity
    - Responsibility
    - Love
    - Respect
    - Commitment
  • Common mistakes made by unsuccessful teams
  • Dealing with Difficult Internal Customers


10.30 Coffee Break

Module 6: Improving My Customer Service

  • Leading the way towards solutions
    Communication, building rapport
    - Breakdown of communication
    - Building customer rapport
    - Impact of telephone and written communication
  • - Verbal handshake
    - Communication styles
  Establishing customer needs
  • Asking open questions
  • Introduce questioning funnel
  • Listening and summarizing



Maintaining control and empathy in complaint handling

  • Using positive language
  • Remaining assertive when under pressure



Defusing difficult customer emotional responses

  • Managing personal response
  • Complaint handling techniques to defuse anger and other emotional responses


Converting Complaints into Opportunities

  • How to utilize complaints as a means to improve service and retain loyal customers

Module 7: Social Media Etiquette and The Corporate Image

  • Email Etiquette
  • WhatsApp etiquette
  • Netiquette
  • Social Media Postings Dos and Don’ts
    - Corporate
    - Personal
    - Case Studies of Postings with Negative Impact
    - Case Studies of Postings with Positive Impact


1:00 Lunch

Module 8: Effective Time Management to Give the Best Customer Experience 


Module 9: Understanding People to Create the Best Customer Service Experience 

  • Understanding fundamental human needs - Make THEM WANT YOU!
  • Why people buy
  • Understanding people
    - Know your personality and others through Personality PLUS – Florence Littauner
    - Learning modality – VAK
    - How to get people to like you
  • Getting to a buy in through asking questions
  • Ten Things You Can Do To WOW Every Time


3.30 Tea Break

Module 10: Personal Empowerment   

  • How To Become A Successful Professional
    - What is stopping you from achieving success?
    - Forming A Support Group.
    - Communicating internally
    - Clearing Your Blockages
    - Forgiveness and Gratitude
    - GOAL SET GO!
    - Learning Integration
5:00 End of Course