Business Writing & Presentation

23-24 Sep, 2024, Wyndham Grand Bangsar Kuala Lumpur

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Learn from the Best

MALER SELVARAJAH

 

Maler Selvarajah holds a Master’s Degree in Engineering in Health, Safety & Environment from

University of Malaya & a Bachelor’s Degree in Chemistry from National University of Malaysia

(UKM), and a Diploma in TESOL (Teaching English to Speakers of Other Language). She is a

Certified Trainer from PSMB (Pembangunan Sumber Manusia Berhad). She has attended English

courses for adults at British Council.

 

Maler is an industry specialist in the areas of administrative, human etiquette and corporate

communication. She has many years of working experience that comes from diversified

industries which include semiconductors, insurance, manufacturing multilevel marketing,

property development, consumer retail and international trading. Her involvement in Network

Marketing for the past 5 years has enhanced her leadership and communication skills.

 

Her wealthy working experience with various multinational companies which includes American,

Japanese, German & Chinese has made her to be truly versatile and adaptable person in the

corporate world. She has excellent communication skills and speak with confidence. Her

enthusiastic energy & unique style in training that focus on practical approach (non-theory

based) always command high rating score and continual praise from her audience.

 

With her specialist expertise, fluency in English and Bahasa Malaysia as well as her dynamic

facilitation skills, Maler is ideally suited to facilitate this course. She has an extensive teaching

experience of more than 10 years handling students and learners of different ages ranging from

kids as young as 2 to adults as old as 60.

 

Her Clients include:

1. Freight Mark Malaysia Sdn. Bhd

2. Gas Malaysia Berhad

3. Abe Hatome (M) Sdn. Bhd

4. KLK Malaysia

5. University Malaya

6. Sunway Club & Resort

7. Latimer Corporation

8. Nicom Steel Malaysia

9. Core Lab Malaysia Sdn. Bhd

10. Nicom Electronics Malaysia Sdn. Bhd

11. Uchi Optoelectronics Malaysia Sdn. Bhd

12. Polymatech Sdn bhd

13. Nippon Electric Glass

14. Panasonic Electronic Devices

15. Magnum (M) Sdn Bhd

Venue Details

Wyndham Grand Bangsar Kuala Lumpur
Plaza Cygal, Tower 3, Basement 1, 59200 Kuala Lumpur,
Phone : 03-2298 1888

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: Introduction to Business Proposal
  • Module 2: Understanding Your Audience and Purpose
  • Module 3: Writing Clear & Persuasive Content
  • Module 4: Clarity and Simplicity in Writing
  • Module 5: Professional Tone and Style
  • Module 6: The Role of Visual Aids in Presentations
  • Module 7: Selecting and Designing Effective Visual Aids
  • Module 8: Integrating Visual Aids with Proposal Content
  • Module 9: Enhancing, Understanding and Engagement
  • Module 10: Handling Technical Information Visually
OBJECTIVE

In today’s fast-paced business world, effective communication is key to success. Whether it’s crafting a persuasive email, preparing a concise report, or presenting a compelling business proposal, the ability to communicate clearly and professionally is essential.

This two-day course is designed to equip you with the necessary skills to excel in various business writing tasks. The course aims to provide an overview of key concepts and techniques for crafting compelling proposals and using visual aids for impactful presentations.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Identifying the Purpose and Audience:
    Understanding the importance of considering
    the audience and purpose while crafting
    business documents and adapt writing style
    accordingly.
  2. Structuring and Organizing: Creating well- structured business documents with a logical flow of ideas
    to ensure coherence and ease of understanding.
  3. Writing Clearly and Concisely: Expressing ideas in a clear and straightforward manner, avoiding jargon
    and unnecessary wordiness.
  4. Maintaining a Professional Tone: Mastering the
    art of striking a professional and courteous tone
    in business communications, aligning with the
    context and audience.
  5. Enhancing the usage of visual aids in proposal presentations, focusing on content relevance.
WHO SHOULD ATTEND
Managers, Executives, Supervisors, Team Leads
METHODOLOGY

Interactive Group Discussions, Group Activities Involving Practical Writing Exercises, Communication Activities.

The course is highly interactive with activities and practice session designed to put your new skills into action throughout the course.

Amongst these activities is email/letter writing workshop in which you have the opportunity to rework one of your own business documents with the help of our expert trainer.

DAY 1
9:00

Module 1: Introduction to Business Proposal

  • Overview of the importance of effective business writing skills
  • Key differences between business writing and casual writing
  • Common challenges and mistakes in business writing
  • Importance of well-crafted proposals
  • Audience analysis: Understanding customer needs and expectations
  • Different types of proposals: Sales, project, technical, etc.


10.45

Module 2: Understanding Your Audience and Purpose

  • Adapting proposals for various stakeholders
  • Defining the purpose and desired outcomes of different types of business documents
  • Tailoring the message to meet the needs of the audience
12.00

Module 3: Writing Clear & Persuasive Content

  • Crafting clear and concise opening statements
  • Importance of logical flow in business writing
  • Outlining and organizing the main points effectively
  • Using clear and concise language
  • Avoiding jargon and technical terms (unless necessary)
  • Showcasing benefits and value proposition effectively

1:00 Lunch
2:00

Module 4: Clarity and Simplicity in Writing

  • Using plain language and avoiding jargon
  • Eliminating wordiness and redundancies
  • Tips for writing clear and understandable sentences
3:45

Module 5: Professional Tone and Style

  • Understanding the appropriate tone for different business contexts
  • Maintaining a professional and courteous tone
  • Balancing formality and friendliness in writing
5:00 End of Day 1
DAY 2
9:00

Module 6: The Role of Visual Aids in Presentations

  • Why visual aids matter in proposal presentations
  • Different types of visual aids: Charts, graphs, diagrams, images, etc.


10.45

Module 7: Selecting and Designing Effective Visual Aids

  • Choosing the right visual aid for the information being presented
  • Design principles for visual aids: Clarity, simplicity, consistency
  • Using color and fonts appropriately
12.00

Module 8: Integrating Visual Aids with Proposal Content

  • Ensuring alignment between content and visual aids
  • Step-by-step approach to creating visual aids that support key points
1:00 Lunch
2:00

Module 9: Enhancing Understanding and Engagement

  • Using visuals to simplify complex concepts
  • Capturing attention and maintaining interest
  • Highlighting key takeaways through visual representation
3:45

Module 10: Handling Technical Information Visually

  • Conveying technical details through diagrams and schematics
  • Balancing technical accuracy with accessibility for non-technical stakeholders
5:00 End of Course