Managing the Bill of Lading in Shipping

23 Jun, 2025, AC Hotel Kuala Lumpur by Marriott

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MR. STEPHEN KUM (MBA, USA) is a fellow of The Institute of Freight Association, The Institute of
Logistics & Transport, The Institute of Business Administration, Professional member of Global
Logistics Supply Chain Alliance and former Vice Chairman of Persatuan Logistik Selangor.


He has more than 30 years of hands-on experience in the fields of international trade, global
procurement, freight operation and logistics supply chain management. His consultancy expertise
relates to INCOTERMS execution, trade documentation, suppliers development, shipping risks and
logistics strategies.


Mr Stephen Kum was the Managing Director of a global logistics provider with network in UK, USA,
Australia and Asia. Held various contractual senior positions as Country Manager of Esprit Shipping
(HK), Sales Director with Karl Schroff Associates (US) and Area Manager with Port Cargo International
(UK). Associated with Cambridge International College as their Training Consultant, Program Examiner
with Durham Logistics College and Resident Consultant with TPL Global Chains Management.


He has been involved in Corporate Training and Executive’s Development since 2002 for
Manufacturers (Proton, Petronas, etc), Multinational Companies (National Semiconductor, Revertex,
etc), Brand Leaders (Goodyear Tyres, Mitsubishi, etc), Academy of Learning and Development (OCBC
Trade Academy, Boustead Naval Academy, etc).


Mr Stephen Kum embassy clientele includes trade divisions of Nigerian Embassy, Sudan Embassy
and Royal Thai Embassy in Kuala Lumpur. He has developed shipping programs for Institute
Technology Multimedia, logistics program for Sentral City Institute, freight management program for
PSNB and Open University Malaysia. Post graduate courses in supply chain management for Camden
University and export management for Metropolitan University organized from Kuala Lumpur.

Venue Details

AC Hotel Kuala Lumpur by Marriott
9 Jalan Lumut off Jalan Ipoh, Kuala Lumpur, Malaysia, 50400,
Fax : +60 3-40428000

https://www.marriott.com/en-us/hotels/kulka-ac-hotel-kuala-lumpur/overview/?scid=45f93f1b-bd77-45c9-8dab-83b6a417f6fe&y_source=1_MTQ2N DU5MDEtNDgzLWxvY2F0 aW9uLndlYnNpdGU%3D

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Module 1: The Roles and Responsibilities of Shipping Service Providers and Users
  • Module 2: International Sea Transport Conventions in Global Shipping
  • Module 3: Functionality and Purpose of the Bill of Lading in Contractual Practice
  • Module 4: Different Types of Bill of Lading and Their Virtual Interpretation
  • Module 5: Characteristics and Features of a Master and House Bill of Lading
  • Module 6: Ways to Control and Manage the Bill of Lading In Use
  • Module 7: Managing Shipping Strategies in the Execution of Bill of Lading
OBJECTIVE

Shipping Functions and related activities are to be reckoned as a fulfillment and tactical process and not merely an operational process. In global shipping, at each segment of the sea distribution chain, the cargo and document flow must be identified and relevant parties should be aware of their role and responsibility.

The Bill of Lading supposedly acts as a legal safety net for the consignor, consignee and carrier within their limitation and scope. However, in the contract of COGSA, the carrier is protected more and immunized to most aspects of the shipping contractual undertakings.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Understanding the terms and conditions in the carriage of goods by sea.
  2. Familiarizing the pitfalls and shortfalls of shipping in the fulfillment chain.
  3. Addressing the global risks and costs factors of bill of lading in operation.
  4. Learning to mitigate the related logistics friction in the land and sea sides.
WHO SHOULD ATTEND
This course is specially designed for all Shipping Personnel, Executives and Managers. It is beneficial and relevant to staff from Logistics, Distribution, Procurement, Marketing, Planning, Costing and Finance.
METHODOLOGY
A workshop based training style with lecturing and case study simulation. Group and individual assignments for reinforcement of learning points.
COURSE CONTENT
9:00

Module 1: The Roles and Responsibilities of Shipping Service Providers and Users

  • Non nominated and nominated parties in the sea distribution chain
  • Types of carriers and liners versus types of forwarders and non vessel operators
  • Complementary roles of the port and terminal operator including customs
 

Module 2: International Sea Transport Conventions in Global Shipping

  • Explaining the Hague and Hague Visby refulation and implications
  • Explaining the Hamburg ruling liberalization and implications
  • Explaining the contemporary Rotterdam extension and implications
10.45

Module 3: Functionality and Purpose of the Bill of Lading in Contractual Practice

  • The immunity factors of the carriage of goods by sea act
  • The empowerment rights of ship owner in discharging duties
  • The litigation weakness of cargo owner in shipping disputes
12.00

Module 4: Different Types of Bill of Lading and Their Virtual Interpretation

  • The 4 integration bill of ladings focusing the transport modes and routing
  • The 4 functionality bill of ladings highlighting the basic operation
  • The 4 neutrality bill of ladings exposing the vulnerability of inherent risks
1:00 Lunch
2:00

Module 5: Characteristics and Features of a Master and House Bill of Lading

  • The operational weakness of the house bill of lading
  • The volatility usage of the master bill of lading
  • The collusion intensity of the master and house bill of lading
3:00

Module 6: Ways to Control and Manage the Bill of Lading In Use

  • Analyzing the tactical issues in the pre departure planning stage
  • Analyzing the viability and authenticity of the contractual parties
  • Analyzing the destructive threats of the carrier’s voyage and routing
4:00

Module 7: Managing Shipping Strategies in the Execution of Bill of Lading

  • Using the ‘shipping partnership’ approach in aligning contractual strength
  • Deploying the ‘risk point’ methodology in reinforcing fulfillment level
  • Adopting the ‘lead time gap’ fundamentals in mitigating risk barriers.
5:00 End of Course