Writing For Social Media

29 Sep, 2021, Virtual Classroom Training

IPA Training is Registered with

Venue Details

Virtual Classroom Training


Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON
  • Introduction To The Media - Old And New
  • Choosing The Right Platform
  • How To Use The Tools
  • Righting The Write
  • Writing Rightly
  • Optimizing For SEO
  • Writing For Videos
  • Recommendations
OBJECTIVES

This informative, fun and practical Writing For Social Media course develops the skills you need to maximise your social media accounts when promoting your company, your products or increasing your social media presence.

 

To stay on top of your game and relevant in the business is to know how to create the best content that not only keeps your customers and gets you new ones, but also drives the purpose of your medium.

 

At the end of this course, you will be able to write content for different media platforms and create wholesome content for your target audience.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Knowing how to research and write the best website articles/blog posts.
  2. Knowing how to write radio/podcast scripts.
  3. Knowing how to write engaging content/scripts for social media.
  4. Knowing how to get your articles the eyeballs you need.
  5. Developing an analytical understanding of different social media platforms.
  6. Adapting your writing to different audiences and situations on different platforms.
  7. Writing and editing your work to make it clear, concise and easy to understand.
  8. Developing a basic understanding of social media management tools.
WHO SHOULD ATTEND
  • Social Media Content Creators
  • Social Media Executives/Managers
  • Writers Beginners/Intermediate
  • Digital Marketing Executives/ Managers
  • PR Executives/Managers
  • Heads of PR (Company-based)
  • Communications Managers
  • Media Managers
METHODOLOGY
Interactive Lectures, Real Case Studies, Exercises, Discussion, Examples and Q & A.
COURSE CONTENT
9:00

INTRODUCTION TO THE MEDIA - OLD AND NEW

  • The definition of social media, and why it can be valuable to your career as a writer
  • Taking the first step: Setting goals
  • Key elements of any social media platform
  • Examples of how writers use social media


 

CHOOSING THE RIGHT PLATFORM

  • What suits you the most?
  • An overview of the most popular social media networks, including Twitter, Facebook, LinkedIn, YouTube, and Flickr
  • How to determine which platform is best for you
  • Who are your tribe?
  • How to become part of a community that’s focused on your market/topic
  • The value of influencers
  • How to begin building relationships via social media
10.45

HOW TO USE THE TOOLS

  • Creating content in social media
  • Best practices
  • Managing your time to get the most value without becoming overwhelmed
  • Basic conventions such as ReTweeting, forum rules, etc.
  • Social management tools such as Apps and Hootesuite
  RIGHTING THE WRITE
  • The content creation process:
  • Purpose, Audience, Content
  • Broadcasting your message vs. Addressing your audience
  • Engaging your Audience: Give them a reason to hang around your Facebook group
  • Creating a buzz: Is your Twitter tweet worth tweeting about?
  • Do your homework
  • Writing style: Clarity, Conciseness and Correctness
  • Clarity: don’t make your audience think too much
  • Conciseness: using simple sentence structures, LIB method to create scannable text
  • Correctness: simplifying information flow, verifying facts, pro ofreading
  • Grammar: does it go out the window when it comes to Social Media?
1:00 Lunch
2:00

WRITING RIGHTLY

  • Structure - how to smooth the flow and understanding of the subject matter.
  • Syntax - how to arrange sentences and phrases in a way that passes across
    your message without any form of ambiguity.
  • Editing - how to purposefully edit your piece.
  • Final edit - tidying up everything you’ve written.
 

OPTIMIZING FOR SEO

  • Clarify what SEO content is.
  • Identify what SEO content is intended to achieve.
  • Understand the importance of well written content.
  • Pinpoint the different types of content and their purpose.
  • Write SEO web content with keywords and hyperlinks.
  • Create compelling SEO headings.
3.45 WRITING FOR VIDEOS
  • Writing for videos - Introduction
  • The 3-second rule
  • Hit them with your title/headline
  • Knock them with a good hook
  • Engage them with your meat
  • Make the ending sweet
  • Call To Action
  • Additional Information
  • Social video categories - Entertainment
  • Social video categories - News
  • Social video categories - Lifestyle
  • Scripting from exclusive interviews
 

FINAL NOTE

  • Recommendations
5:00 End of Course