• Introduction To PR - Concepts Of Public Relations
  
• Effective Messaging
  
• Working For The Media
  
• Media Training
• Emerging Social Media & Media Relations
  
• Experiential PR & Media Relations
  
• Crisis Communication
  
• Non-Profit Media Relations

This course is designed to help Managers and Executives understand the principles of effective organizational communication.

Participants will be introduced to communication strategies and tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews.

The interactive course will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations.

1. Understanding the principles of effective media relations.
   
2. Developing strategic approaches to media communication.
   
3. Understanding the use of tools such as press releases, press kits to support publicity programs.
   
4. Organising and managing press conferences to achieve maximum results.
   
5. Dealing with the media in interview and Q&A situations.

All PR Practitioners who are responsible in dealing with the Media and Public and in Corporate Relations including those in Marketing, Human Resource Development, Strategic Planning, Corporate Communication, Customer Service, Product Development, Market Research and Administration.

All Managers / Executives who need to establish and maintain effective media relations.