• Introduction
  
• Attract The Customers You Want
  
• Find Out Which Buttons To Press With Your Customers
  
• What Differentiates Your Brand
  
• Creating The DNA Of Your Brand
  
• Key Learnings And Application

Malaysian companies need to be more brand-driven and not sales or offers-driven. These while help sell in the short term, might destroy the long term value and the strength of the brand. Brand must be managed like any other business asset and not just a legal trademark.”

Samir Dixit,
Managing Director of Brand Finance Asia Pacific

If your business has ambitions to be widely known, remembered and chosen by your potential customers over the competition, you need a strong brand. Brand building is a foundational practice adopted by enduring brands such as Singapore Airlines, McDonalds, Petronas, Maxis, Digi and the likes.

The brands you love don’t just happen by luck. It happens because those brands have taken the time to get clear about who they are, what makes them the most valuable and unique to you, and in many ways have pre-selected you to connect with. Brands do so because they understand the advantages their effort bring:

• Customer recognition. A customer is more likely to choose a brand that they recognize over something unfamiliar, even if they do not know a great deal about your company at the time.
  
• Competitive edge in the market. Your brand is what differentiates you in the marketplace. What a strong brand stands for cannot be easily copied.
  
• Easy introduction of new products. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products.
  
• Customer loyalty and shared values. When you build a strong brand, you convey these values to build an emotional connection with customers than may last a lifetime.
  
• Enhanced credibility and ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.

There is certainly an emotional link between a chosen brand and its customers. The brands you love most are the ones you feel understand you and your needs. They’re the ones who can inspire you to say, “This brand is for ME!” “I love McDonalds!” or “I love Apple”. The benchmark is set, and you too can now plan to start hearing your customers share just how much they L-O-V-E doing business with your brand.

• “Powerful and intensive training in a friendly atmosphere, with respect for participant’s learning process”.
  Marketing Manager
• “Understanding of what it takes to make it work. The entire structure of the programme was clear, from beginning to end.”
  Business Development Director
• “Sharon provided good examples with materials and appropriate explanation. A very well-structured course.” Marketing Director
• “Simple but effective.”
  HR Manager
• “What I like most about the course is now I have enhanced confidence during a presentation.”
  Environment Engineer

1. Creating and defining your own Brand DNA by giving it mind, body and soul.
   
2. Developing your Brand’s direction for Pre-Marketing messaging for successful marketing and branding (your web developer, social media team, PR experts, graphic designers, videographers, photographers, copy writers and sales & marketing team will LOVE this).
   
3. Attracting the customers, you want.
   
4. Getting crystal clear about what differentiates your brand and how to effectively position your brand for your specific market.
   
5. Defining your brand strategy and attain your exciting brand vision.

• Entrepreneurs, Marketing Practitioners and Business Leaders
  
• who wonders why some brands are so well known and loved
  
• who thinks that brand loyalty and brand relationship happens by chance and luck
  
• who feels that they need an extra ‘something’ to boost their brand and to achieve higher performance
  
• who aims for a long term prosperous business
  
• who wants to attract customers and keep them coming back
  
• who feels that there is more to marketing than what they are currently practicing