PLEASE CLICK HERE to view upcoming event. Information here is outdated

Digital Sales & Marketing Strategies Post-Covid19

25-26 Jul, 2022, Remote Online Training - Public

IPA Training is Registered with

Venue Details

Remote Online Training - Public


Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON
  • Module 1 - Strategic Marketing Approach
  • Module 2 - Opportunity & Challenges
  • Module 3 - Developing Digital Marketing Strategy I
  • Module 4 - Developing Digital Marketing Strategy II
OVERVIEW

With over 7 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available.

We’ll cover the most practical & needed industrial digital marketing skills such as Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube), Google Search Ads, SEO, funnel building and so on.

No prior experience in digital marketing necessary. Start learning the tips and tricks as we will share more than 100 strategies implemented in the past 5 years that will make you an expert in digital marketing and online advertising.

COURSE LEARNING OUTCOMES (CLO)
  1. Match the online business through digital marketing by gaining good quality leads with online campaign
  2. Identify and market their products and services using social media tools to further build the brand online
  3. Describe and enhance their digital competency readiness
WHO SHOULD ATTEND
This course is specially designed for Managers, Executives, Sales and Marketing Team, Business Development, Customer Service, PR, Management Professionals, Business Owners, and New Entrepreneurs who want to generate more brand exposure and leads.
METHODOLOGY
  • Interactive Lectures
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest
DAY 1
9:00

MODULE 1 - STRATEGIC MARKETING APPROACH

  • The Changing Buyer Relationship
  • Buyer Direct Is Already Happening
  • Market Research With Digital Tools
  • Content Management With AIDA

 


1:00 Lunch
2:00

MODULE 2 - OPPORTUNITY & CHALLENGES

  • The Decline Of Traditional Advertising
  • The Digital Opportunity Is Uprising
  • The New Buyer Journey

 

5:00 End of Day 1
DAY 2
9:00

MODULE 3 - DEVELOPING DIGITAL MARKETING STRATEGY I

  • Owned, Earned & Paid Marketing Model
  • Funnel Hacking
  • How To Create Great Content
  • SEO (Keywords Search, Onpage optimization & Offpage optimization)
  • Mobile Advertising / QR Code


1:00 Lunch
2:00

MODULE 4 - DEVELOPING DIGITAL MARKETING STRATEGY II

  • Landing Pages & Lead Generation with CRM Tools
  • SEM (Google Search Ads & Banner Ads)
  • Social Media (Facebook, Instagram, LinkedIn, YouTube)
  • Google Analytic

 

5:00 End of Course