Name: Google Analytics (GA4)
Start: 2023-10-25T09:00
End: 2023-10-25T14:00
Location: Pullman Kuala Lumpur Bangsar

IPA Training is Registered with

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, No 1 Jalan Pantai Jaya, Tower 3,

https://all.accor.com/hotel /7962/index.en.shtml

Phone : 0 3-2298 1888
Fax : 0 3-2298 1999

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON

PART A: INTRODUCTION AND SETUP

Introduction to Google Analytics GA4
Setting Up Google Analytics GA4
Google Tag Manager (GTM)
Understanding GA4 Properties

PART B: DATA ANALYSIS AND REPORTING

Understanding GA4 Reports
Event Tracking in GA4
Conversion Tracking
GA4 Best Practices
Practical exercise

COURSE OBJECTIVES

The Google Analytics GA4 training course offers a comprehensive understanding of GA4, its interface, and its differences from Universal Analytics.

Participants will gain practical knowledge on setting up a Google Analytics account, installing GA4 manually, and using Google Tag Manager with GA4.

The training delves into in-depth analysis techniques, teaching participants how to use different GA4 reports, set up event tracking, and implement conversion tracking.

The course concludes with a session on GA4 best practices, providing participants with valuable tips for effective data analysis and insights into common pitfalls to avoid.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…

Gaining a comprehensive understanding of GA4, its interface, and how it differs from Universal Analytics.
Learning how to create a Google Analytics account and install GA4 manually.
Understanding how to use Google Tag Manager (GTM) in conjunction with GA4.
Learning about GA4 properties and how to set them up.
Using and customizing different GA4 reports for data analysis.
Exploring in depth in user usage data and behaviour.
Understanding what event tracking is and how to set it up in GA4.
Learning about conversion tracking and how to implement it in GA4.
Improving retargeting in Google Ads with the help of GA4.

WHO SHOULD ATTEND

This course is ideal for Digital Marketers, Website Administrators, Business Owners, Data Analysts, UX Designers, and anyone interested in understanding website performance and user behaviour through Google Analytics GA4.

METHODOLOGY

The participants are taught digital marketing theories in classroom setting in the morning, followed by practical exercises in the afternoon on each day of the training. They will go through a practical exercise in using Google Tag Manager & Google Analytics.

Day 1

9:00	PART A: INTRODUCTION AND SETUP INTRODUCTION TO GOOGLE ANALYTICS GA4 What is Google Analytics GA4? Differences between Universal Analytics (UA) and GA4 Importance of GA4 in data analysis and decision making

10.45

SETTING UP GOOGLE ANALYTICS GA4

Creating a Google Analytics account
Installing GA4 manually
Understanding the GA4 interface

1:00

Lunch

2:00	GOOGLE TAG MANAGER (GTM) Introduction to Google Tag Manager How to use GTM with GA4 Setting up tags and triggers

3:45	UNDERSTANDING GA4 PROPERTIES What are GA4 properties? How to set up GA4 properties Differences between GA4 properties and UA properties

5:00	End of Day 1

Day 2

9:00	PART B: DATA ANALYSIS AND REPORTING UNDERSTANDING GA4 REPORTS Overview of GA4 reports How to use different reports in GA4 Customizing reports for specific data

10.45

EVENT TRACKING IN GA4

What is event tracking?
How to set up event tracking in GA4
Understanding predefined and custom events