Search Engine Optimization and Marketing SEO & SEM Mastery

20-21 Nov, 2023, Pullman Kuala Lumpur Bangsar

IPA Training is Registered with

Venue Details

Pullman Kuala Lumpur Bangsar
No 1 Jalan Pantai Jaya, Tower 3, 59200 KUALA LUMPUR,

https://all.accor.com/hotel/ 7962/index.en.shtml


Phone : 0 3-2298 1888
Fax : 0 3-2298 1999

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON

SEO Mastery

  • Introduction to SEO
  • SEO Basics
  • Google Analytics and Google Search Console

SEM Mastery

  • Introduction to SEM
  • Creating Effective SEM Campaigns
  • SEM Management and Optimization
  • SEO and SEM Strategy
  • Practical Exercise
OBJECTIVES

The SEO & SEM training course offers a comprehensive understanding of SEO and SEM, their differences, and how they can be integrated for effective search marketing.

Participants will gain practical knowledge on conducting keyword research, optimizing web pages, setting up and managing Google Ads campaigns, and developing a comprehensive search marketing strategy.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Gaining a comprehensive understanding of SEO and SEM.
  2. Learning how to conduct effective keyword research.
  3. Understanding the importance of on-page, off- page, and technical SEO.
  4. Learning how to set up and manage Google Ads campaigns.
  5. Understanding how to write compelling ad copy and optimize landing pages.
  6. Learning how to integrate SEO and SEM strategies for effective search marketing.
WHO SHOULD ATTEND
This course is ideal for digital marketers, business owners, content creators, and anyone interested in improving their website’s visibility and driving
targeted traffic through search engines.
METHODOLOGY
The participants are taught SEO & SEM theories in a classroom setting in the morning, followed by practical exercises in the afternoon on each day of the training. They will go through practical exercises in using Google Analytics, Google Search Console, and Google Ads.
Day 1
9:00

SEO Mastery

INTRODUCTION TO SEO

  • What is SEO?
  • Importance of SEO
  • How search engines work
10.45

SEO BASICS

  • On-page SEO
  • Off-page SEO
  • Technical SEO
1:00 Lunch
2:00

GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

  • Setting up and understanding SEO data
  • Identifying opportunities for improvement
5:00 End of Day 1
Day 2
9:00

SEM Mastery

INTRODUCTION TO SEM

  • Overview of Google Ads
  • Setting up a Google Ads campaign
10.45

CREATING EFFECTIVE SEM CAMPAIGNS

  • Writing compelling ad copy
  • Landing page optimization
  • Conversion tracking
1:00 Lunch
2:00

SEM MANAGEMENT AND OPTIMIZATION

  • Monitoring and adjusting campaigns
  • A/B testing
3:45

SEO AND SEM STRATEGY

  • Integrating SEO and SEM
  • Developing a comprehensive search marketing strategy
 

PRACTICAL EXERCISE

Google Analytics, Google Search Console, Google Ads.

5:00 End of Course