Media & Corporate Writing Skills: Press Releases & News Write-Ups
Your communications team is writing press releases that journalists ignore and news write-ups that read like internal memos — because corporate writing for external audiences requires a completely different discipline to internal business writing.
Participants learn to write press releases, news articles, and corporate communications that meet professional media standards, carry clear messages, and are structured the way editors and readers actually consume content. The organisation gains staff who can produce publication-ready content that builds the brand rather than diluting it.
Key Outcomes
Write a newsworthy press release using the inverted pyramid structure and a compelling headline
Apply journalistic writing principles — news values, attribution, and objectivity — to corporate content
Adapt corporate messaging for different media formats: print, digital, and social news
Craft quotes, boilerplates, and media backgrounders that support the organisation's narrative
What Makes it Different
Press Release Clinic: participants write and workshop a real release using their organisation's actual news
Media Perspective module: understanding what journalists look for and what makes them discard a release
Corporate Writing Style Guide template: a reusable framework for consistent media communications
Writing workshops can be built around your organisation's upcoming announcements, existing press materials, or specific communication challenges — making the training immediately productive.
Delivered to corporate communications, PR, marketing, and executive secretariat teams across GLCs, listed corporations, regulatory bodies, and professional services firms in Malaysia.